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Would You Wear… Digital Prints?


The digital prints trend on Chelsea Clinton, Kim Kardashian, and the runways at Helmut Lang Fall 2012
Chelsea Clinton & Kim Kardashian via Pacific Coast News, Helmut Lang F/W 2012 via Elle

Digital prints have been a hot fashion trend for a few seasons now, and we’ve recently noticed them popping up with increased frequency in all of our favorite stores.

In case you didn’t know, digital prints are dramatic motifs (often from photographs) made on a computer for a specific garment. For fashion designers, a big advantage of digital prints is that they provide a uniform look across garments of all sizes. Whereas most clothes are cut from the same pre-printed textiles, which can lead to imperfections and variations in the finished pieces, digital prints can be scaled to fit a garment precisely, meaning each piece always looks exactly as the designer intended.

The most popular styles of digital prints are bold, almost psychedelic motifs. Designers like Alexander McQueen, Clover Canyon, and Helmut Lang have made them increasingly popular in recent seasons.

Our favorite digital print picks:

Digital Print picks
Digital Print picks by collegefashion featuring a midi dress

Product Information: 1., 2. Topshop, 3. House of Fraser, 4. Nordstrom, 5. Nordstrom, 6. Macy’s, 7. John Lewis, 8. ASOS

Would you wear digital prints?

Do you think digital prints are a cool trend or just too visually heavy? Do you like the precise look of these prints, or are these pieces too cookie-cutter for your taste? Do you prefer a little imperfection in your clothing? We want the details, so leave us a note below.

Posted on on January 1, 2013 / Filed Under: Would You Wear? / Tags: , , , , , ,

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11 Responses to “Would You Wear… Digital Prints?”

  1. 1
    January 1st, 2013 at 3:16 pm

    As a short girl I wouldn’t wear a digital print on a dress because it’d overwhelm me. I might try one of the more abstract prints on either a shirt or a skirt, and definitely on a bag.

  2. 2
    January 1st, 2013 at 3:29 pm

    Little too cookie cutter for an outfit /: love it for accessories though – that umbrella is fabulous.

  3. 3
    January 1st, 2013 at 4:03 pm

    I would definitely wear it, I am looking for some nice piece in the sales! And I love the ASOS dress.

  4. 4
    January 1st, 2013 at 5:23 pm

    For me, it depends on the item. I definitely find digital prints easier to wear on accessories, like the umbrella and scarf. I do love the dress. I especially love how modest it is.

  5. 5
    January 1st, 2013 at 6:45 pm

    I think Kim pulled it off well. The classic cut of her dress complements the pattern rather than overwhelming it

  6. 6
    January 1st, 2013 at 6:45 pm

    I would personally stick to digital prints on accessories. It’s very bold. However, I do like the floral digital prints.

  7. 7
    January 1st, 2013 at 8:32 pm

    I had a digital print tank top a few years ago and loved it

  8. 8
    January 2nd, 2013 at 1:16 am

    I would try this trend in a scarf or on a blouse, I think paired with black and spikes it creates one edgy ensemble :)

  9. 9
    January 2nd, 2013 at 4:14 am

    definitely!! I think a more abstract print is really nice.

  10. 10
    January 2nd, 2013 at 4:28 pm

    I really like it on dresses and tops. But some of the prints can look a bit dated and tacky. Like the umbrella, for example, I probably wouldn’t use it.

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