Underground Trends: Cutester

Darling, I'm a nightmare, dressed like a daydream.
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Ashlyn - Baylor University
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Darling, I'm a nightmare, dressed like a daydream.
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Photo Credit: Elle.com

Hello and welcome to your inside scoop on all things cyber-trendy! In this new series, I’ll be breaking down three “underground trends” – aesthetics that originated on the internet and bled over into real life.

This week, we’re tackling Cutester.

Are you thinking of heart-shaped eyes, bubblegum pink, and a touch of Harajuku? You wouldn’t be wrong: Cutester originated in London as a youth subculture. Branching from the bearded, plaid-clad hipster movement, subscribers sought a tamer, more dressed-up, infantile approach.

If you’re feeling a bit skeptical, you’re not alone. I wasn’t sure quite what to make of Cutesters (beyond, you know, wanting to steal their kitten-soft sweaters). For an exhaustive history, check out this article from Vice UK.

Here’s what you need to know: Cutesters are cereal-eating childhood nostalgics, clad in cartoon character-inspired T-shirts, pigtails, primaries and pastels, and fast food prints. They’re creative souls who stage rebellions inspired not by edge, but rather the lack of it. In other words, they hearken back to a simpler time. The word on the street is that they can be described as “adorable” or “harmless.”

Get the Look(s):

#1: Casual

set 1

Products: Shirt, Overalls, Tights, Necklace 1 & 2, and Phone Case

If you’re feeling more casual than ultra-femme, try overall shorts paired with a fun graphic T-shirt and tights. Edge the look up with a pair of Doc Martens and add a pendant necklace or velvet choker to polish up the playful side of this look. Sugar, spice, and just enough nice.

#2: Cool

Outfit inspired by Cutester - ice cream top, phone purse, pink booties, ripped jeans

Products: Top, Heels, Skinnies, Lipstick, and Purse.

Who doesn't love some sweet ice cream? Pair a super cute tank with ripped skinnies, blocky heels, and a fun satchel to spice up your look. To take things to the next level, try a bright, Barbie-pink lip. 

#3: Carefree

set 3

Products: Dress, Jacket, Sneakers, Earrings, and Nail Polish.

Take a hint from Lucky Charms and rock some vibrant technicolor! Mix in sneakers and a varsity jacket for a sporty vibe to counterbalance the sweet. Finish things off with funky stud earrings, soft nail polish, and just the right amount of attitude.

Thoughts? 

Would YOU try the Cutester trend for a day? What are some other “underground trends” you want to see here? Are you Team Pastel, or Team Technicolor? Let’s talk!