Mary-Kate and Ashley Olsen Launching a Line for J.C. Penney
WWD is reporting that Mary-Kate and Ashley Olsen will launch a new Juniors line exclusively at J.C. Penney.
The line will be called Olsenboye, after the Olsens’ ancestral name, and will launch on jcp.com and in 50 J.C. Penney retail stores, starting November 6th, with a full rollout of the line in 600 Penney’s stores in February 2010.
According to WWD,
Olsenboye is a casual sportswear and accessories collection that includes denim, bottoms, tops, dresses, skirts, shorts, jackets, handbags, and shoes. The line will retail from $20 to $50 and is being designed to be mixed to create different looks. The brand will also periodically flow in travel-inspired mini collections, each reflecting the looks and trends of different cities.
This new budget-friendly line comes in addition to the Olsens’ already-successful fashion lines, Elizabeth and James and The Row. While the two lines are mostly out of reach for price-conscious young people, this new budget-friendly line is a diverse addition to the Olsen brand that may be more popular with young people.
What do you think?
Personally, I’m excited to see more of Olsenboye. While it’s a far cry from The Row or Elizabeth and James, Olsenboye might contain some inexpensive and well-made pieces that could be a great addition to any wardrobe.
Are you excited about Olsenboye? Do you plan to check it out when it hits stores? Leave a comment and let us know!
Posted on on October 26, 2009 / Filed Under: Fashion News / Tags: Celebs, Designers, Elizabeth and James, J.C. Penney, Olsenboye, Olsens, The Row
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Mani
This is probably where a bulk of my winter pay check will go. I need new clothes in the worst way and I hate paying shipping at multiple locations.
Alana @ The Comm Ave Strut
Didn’t they do a line at Walmart back in the day?
Cara
Cute, but the Olsens aren’t really my style. Thanks for all these designer heads-ups, though, CF; this is often the first palce I hear of such new collections.
Chelsey
I’m actually looking forward to this. They’re Walmart makeup was the first makeup I ever used. I was devastated when their liquid eyeliner was discontinued.
thisizkim
It’s actually pretty cute!
Maria
i’m looking forward to this, since it seems quite budget friendly… but i guess it’s a long dream since i live in indonesia and it’s like 18 hours by plane from US. Ooh, i have a suggestion (and request), could you please give us tips on shopping online? Especially if we’re new at that and do the shopping internationally? Thanks! :)
Vanessa @ Chic and Charming
I think that this line will be more economically friendly for those of us who can’t get our hands on The Row or Elizabeth and James.
Interesting. Very interesting.
Mary-Kate and Ashley are always….very interesting.
Esoteric Grotesque
hey … i simply love ur blog…
its so.. outgoing.. n inspiration on what i already had bt didnt knw in how many ways i cud put it 2gthr.. thnx 4 makin it easier…
kip up da gr8 wrk….
will b often visitor.. keep blogging!
<3