We officially have our first look at Beyonce’s upcoming activewear collaboration with Topshop owner Sir Philip Green. Beyonce announced last week that the line would be called Ivy Park, and also released a video preview of the collection.
Check out the video here:
WWD shared some details on the collection and where to buy Ivy Park:
The collection will sell via 12 retail partners in more than 50 countries, including Topshop, topshop.com, Nordstrom, Zalando, Net-a-porter.com, Selfridges and Hudson’s Bay Co. It lands in stores on April 14.
Beyonce also spoke about the collection last week:
The singer said Thursday she was keen to have a “partnership and a stand-alone brand.” She said she aimed to create an athletic brand that would “support and inspire women,” and make them feel strong on a variety of levels.
What do you think?
Will you be scooping this line up when it releases on April 14th? Which pieces are you coveting? Let us know what you think in the comments!