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Beauty by the Decade: The 1970s


1970s Beauty
Photo Credit

The 1970s are making a comeback in the fashion and beauty worlds (as seen on Urban Outfitters’ blog and spring collection). Fashion-wise, we can look forward to rocking wide-leg trousers, chunky sandals, and bohemian head scarves this season. And incorporating that ’70s look into your beauty routine is easy with natural-looking lashes, Farrah-inspired hair, the return of the middle part, and healthy, glowing skin. Read on to learn how to achieve the ’70s beauty look with our tips.

The Hair

Photo Credit

The middle part is back for spring! Reminiscent of Marsha Brady, this trend is great paired with straight, smooth locks, but also looks great if you have soft waves. The great thing about the middle part is that you can wear your hair straight the first day and then have “second day hair” after sleeping on it — as pictured above, hair gets a perfectly disheveled wave to it on the second day.

To rock the middle-part:

  1. Part wet hair in a straight line down the middle (or slightly to the side). Add a heat styling product to your hair to protect it from the heat. Blow dry.
  2. To achieve the sleek, straight look, use a flat iron to straighten hair in small sections.
  3. Add a little serum (my favorite is Paul Mitchell’s Super Skinny Serum) to your ends to tame frizz and get shiny, silky strands.

For a little extra embellishment, add a headband. You can wear one the traditional way, or try an elastic headband to wrap around your head and across your forehead (if you’re a fan of the bohemian style).

Farrah Hair
Photo Credit

Ferrah Fawcett, one of the stars of the original “Charlie’s Angels” that aired in the 1970s, is still famous today for her voluminous curls; her hairstyle is known as, “The Farrah”. You can channel Farrah’s volume and bring your hair to whatever height you wish this season, going for full-on feathering or low-key curls.

To get Farrah’s feathered hair:

  1. Add a heat styling product to your damp hair to protect it and allow the style to stay. Blow dry your hair in sections with a big, round brush. This will create movement and bend to your hair.
  2. After your hair is dry, spray it with a little hair spray for staying power.
  3. Take either a curling iron or a flat iron (both work) and “flip” your ends outward and create big curls.
  4. When you’re done curling and flipping, spray your hair again, lightly, with hair spray.

The ’70s Makeup

Photo Credits: 1, 2

The aspects of ’70s makeup that transfer best to modern day are natural-looking lashes and glowing skin. Au naturale-style makeup shifts the focus to the wearer rather than the makeup itself — emphasizing you and your features!

For natural-looking lashes, give your eyelashes some curl with an eyelash curler, then use a brown or light black mascara to coat lashes from base to tip with a light coat. You can use a lash comb to brush out any clumps in your mascara.

For a fresh glowing face, use a facial scrub (my favorite is Lush’s Ocean Salt Cleanser) to prep your skin. Make sure to moisturize afterward. If you’d like, skip foundation and just use a little concealer under the eyes. You can apply blush/bronzer if desired. Finally, apply a highlighting powder (such as Benefit Cosmetics’ Dandelion Luminizer or NARS Blush in Albatross) to your cheeks and cheekbones, sweeping upwards.

Your Thoughts?

What do you think of incorporating 1970s beauty into today’s beauty routine? Do you like wearing natural-looking makeup? Would you like to read more “Beauty by the Decades” as a series? Let us know in a comment!

Posted on on January 25, 2011 / Filed Under: Beauty & Hair / Tags: , , , , , ,

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26 Responses to “Beauty by the Decade: The 1970s”

  1. 1
    January 25th, 2011 at 11:35 am

    Wohoo for middle part hair! I’ve been noticing the trend, did it all start with Kim Kardashian? haha jk

  2. 2
    January 25th, 2011 at 11:38 am

    Yay 70s. I love “The Farrah” and Marsha Marsha Marsha’s hair too. But yall forgot the funky afro. :D
    The fresh “I’m naturally beautiful” look is my favorite type of makeup to look at.
    Please do more beauty by the decade posts!

  3. 3
    January 25th, 2011 at 11:43 am

    I’ve been parting my hair in the middle for most of my life and if I do even WEAR makeup, its very light and natural. I didn’t know it was a 70’s thing to do! Cool!

  4. 4
    January 25th, 2011 at 11:43 am

    I loved this post! But might I ask why you chose to do the 70’s first?
    Why not the 40’s or 50’s?
    Or are you planning on doing those later??

    Good job!

  5. 5
    January 25th, 2011 at 12:08 pm

    I will definitely be trying the part with the headband. So cute!

  6. 6
    January 25th, 2011 at 12:24 pm

    Love this article. More please!

  7. 7
    January 25th, 2011 at 12:43 pm

    This looks like it’s going to be a fun series!

    I’d love to see what you guys do for the 90’s :)

  8. 8
    January 25th, 2011 at 1:20 pm

    hmmm im not a fan of the fashion but i love the hair. and seeing more does seem fun :)

  9. 9
    January 25th, 2011 at 1:35 pm

    I guess I’d appreciate some older decades more… such as 50’s or 40’s… but not bad :)

  10. 10
    January 25th, 2011 at 1:51 pm

    I can’t wait to see more in this series! Great post!

  11. 11
    January 25th, 2011 at 2:05 pm

    I WOULD LOVE to see more posts like this!!! Ohhh, the sixties…I should have been born in 1948, so I would have been 21 at Woodstock :P
    I love my long hair, I have sort of side bangs, and an almost-side part. I LOVE headbands, and I never wear makeup unless it’s something REALLY fancy (otherwise I just moisturize and the like). I think every decade would be cool!!!

  12. 12
    January 25th, 2011 at 2:27 pm

    This seems like a great new series!

    I love the 70s revival. I am loving high waisted, wide leg jeans. Also love the middle part.

  13. 13
    January 25th, 2011 at 2:54 pm

    ahhhh i really wish i could pull off a middle part. I literally get jealous when I see girls that do it and look good. I look ridiculous, my nose is too big haha

  14. 14
    January 25th, 2011 at 3:15 pm

    Ahh, the middle part. I personally haven’t parted my hair like that since 6 th grade because it just looks terrible on me. I would like to see 40’s, 50’s, and 80’s here… post?

  15. 15
    January 25th, 2011 at 9:35 pm

    Please continue doing this! it is so much fun to read about past decades and see what they wore! :D

  16. 16
    January 25th, 2011 at 11:49 pm

    Great post! I loved that you mentioned highlighting powder. I personally use a liquid highlighter, but the glow it gives is something I love to have every day and I really recommend that any girl that hasn’t try it do.. it’s a perfect way to add “pretty” without looking like you’re wearing makeup.

  17. 17
    January 26th, 2011 at 5:50 am

    I’m obsessed with the 70s and I really loved this post! Keep ‘em coming!

  18. 18
    January 26th, 2011 at 6:43 am

    I totally LOVE that the 70’s are in! I’ve gotten really excited about the fashion, and the beauty looks just make it easier for me to incorporate the look into my everyday life [: I’d love to see other decades, like everyone else. Maybe the 20’s, for a REALLY big throw back? Anyway, whatever one you do, I’m sure I’ll love [: great job!

  19. 19
    January 26th, 2011 at 2:15 pm

    50s please! :)

  20. 20
    February 1st, 2011 at 11:25 am

    Love this post! 70s style is huge for spring and I also love the hair and makeup from that decade. It’s so easy and naturally gorgeous. I usually prefer a natural makeup look and have very straight hair, so I guess this is already the look I go for:)

  21. 21
    February 1st, 2011 at 2:18 pm

    This was a great post. One often overlooked makeup trend of the 60s/70s was LOTS of mascara on the bottom lashes, and no eyeliner. Makes for a very doe-eyed look

  22. 22
    February 8th, 2011 at 12:54 pm

    Love Farrah hair and the easygoing look of this period… but let’s be real, I only know of about 3 people who can pull off a middle part. None of which are me.

  23. 23
    February 9th, 2011 at 11:36 pm

    Just did a post on 70’s fashion and linked to this article–awesome tips! I love the vintage, boho vibe of the 70’s and am SO EXCITED this look is coming back!

    I love history, so the whole “beauty by the decade” series has been awesome. Keep up the amazing content!! :)

  24. 24
    August 9th, 2013 at 10:31 pm

    is it me or did we just jump the shark on what we find acceptable these day’s in what we as women wear and how we choose to wear it but hey that could just be me

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