Beauty by the Decade: The 1970s

Want to create a 70s beauty vibe? The makeup and hair trends of the 1970s are featured in our guide to 70s beauty, with tips and step-by-step tutorials.

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Our newest series, “Beauty by the Decade“, explores beauty trends from the past and transfers them into wearable, updated ideas for hair and makeup. In case you missed them, see our guides to 1950s hair and makeup, 1920s hair and makeup, and 1960s hair and makeup

The 1970s are making a comeback in the fashion and beauty worlds (as seen on Urban Outfitters’ blog and spring collection). 

Fashion-wise, we can look forward to rocking wide-leg trousers, chunky sandals, and bohemian head scarves this season. And incorporating that ’70s look into your beauty routine is easy with natural-looking lashes, Farrah-inspired hair, the return of the center part, and healthy, glowing skin. 

Read on to learn about the makeup and hair trends of the 1970s and how to achieve a ’70s beauty look with our tips.

1970s Hair

The center part is back for spring! Reminiscent of Marsha Brady, this trend is great paired with straight, smooth locks, but also looks great if you have soft waves. 

The great thing about the middle part is that you can wear your hair straight the first day and then have “second day hair” after sleeping on it — as pictured above, hair gets a perfectly disheveled wave to it on the second day.

How to do a 1970s center part hairstyle:

  1. Part wet hair in a straight line down the middle (or slightly to the side). Add a heat styling product to your hair to protect it from the heat. Blow dry.
  2. To achieve the sleek, straight look, use a flat iron to straighten hair in small sections.
  3. Add a little serum (my favorite is Paul Mitchell’s Super Skinny Serum) to your ends to tame frizz and get shiny, silky strands.

For a little extra embellishment, add a headband. You can wear one the traditional way, or try an elastic headband to wrap around your head and across your forehead (if you’re a fan of the bohemian style).

Farrah Fawcett, one of the stars of the original “Charlie’s Angels” that aired in the 1970s, is still famous today for her voluminous curls; her hairstyle is known as, “The Farrah”

You can channel Farrah’s volume and bring your hair to whatever height you wish this season, going for full-on feathering or low-key curls.

How to get Farrah Fawcett’s feathered hair:

  1. Add a heat styling product to your damp hair to protect it and allow the style to stay. Blow dry your hair in sections with a big, round brush. This will create movement and bend to your hair.
  2. After your hair is dry, spray it with a little hair spray for staying power.
  3. Take either a curling iron or a flat iron (both work) and “flip” your ends outward and create big curls.
  4. When you’re done curling and flipping, spray your hair again, lightly, with hair spray.

1970s Makeup

The aspects of ’70s makeup that transfer best to modern day are natural-looking lashes and glowing skin. Au naturale-style makeup shifts the focus to the wearer rather than the makeup itself — emphasizing you and your features!

For natural-looking lashes, give your eyelashes some curl with an eyelash curler, then use a brown or light black mascara to coat lashes from base to tip with a light coat. You can use a lash comb to brush out any clumps in your mascara.

For a fresh glowing face, use a facial scrub (my favorite is Lush’s Ocean Salt Cleanser) to prep your skin. Make sure to moisturize afterward. If you’d like, skip foundation and just use a little concealer under the eyes. You can apply blush/bronzer if desired. Finally, apply a highlighting powder (such as Benefit Cosmetics’ Dandelion Luminizer or NARS Blush in Albatross) to your cheeks and cheekbones, sweeping upwards.

Your Thoughts?

For more on retro beauty, be sure to see our guide to 5 vintage makeup looks to try the next time you’re bored.

What do you think of incorporating 1970s beauty into today’s beauty routine? Do you like wearing natural-looking makeup? Would you like to read more “Beauty by the Decades” as a series? Let us know in a comment!

3 thoughts on “Beauty by the Decade: The 1970s”

  1. Yay 70s. I love “The Farrah” and Marsha Marsha Marsha’s hair too. But yall forgot the funky afro. 😀
    The fresh “I’m naturally beautiful” look is my favorite type of makeup to look at.
    Please do more beauty by the decade posts!


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