It was announced this week that Rihanna will be launching a full makeup line in 2017 in partnership with The Kendo division of LVMH Moët Hennesy Louis Vuitton.
According to WWD, the brand will be called “Fenty Beauty by Rihanna” (the singer’s last name is Fenty), and will be released in the fall next year. The line will almost certainly be sold at Sephora (which is owned by LVMH); it is unknown if other retailers will stock Rihanna’s products.
WWD also included a quote from David Suliteanu, chief executive officer of Kendo:
“Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience,” he said. “We are aiming for the stars.”
Kendo is also behind the ultra-successful Kat Von D Beauty and Marc Jacobs Beauty lines, so Fenty Beauty will be in excellent company.
What do you think?
We couldn’t be more excited about this, so we want to hear from you. Are you excited for Rihanna’s makeup line? What do you think it will include? Any products you’d love to see from Fenty Beauty? Let us know in the comments!