In a world of fast fashion and accelerating trend cycles, “old money” clothing brands feel like a breath of fresh air.
These legends have been around the block, mixing up their rich history with fresh twists to create pieces that are total classics. They have been setting trends for centuries, crafting looks that are always in, no matter the season.
If you want to fully understand the old money aesthetic we’re seeing everywhere, it helps to know where to shop.
Here are the 16 old-money clothing brands you need to know.
Table of Contents
16 Top Old Money Clothing Brands
1. Chanel
Coco Chanel was a visionary in fashion. Unlike many of her contemporaries, Coco designed for the modern woman, prioritizing comfort over tradition. (Bye, corsets!) Plus, she made the Chanel brand what it is today — a symbol of Parisian luxury and creativity.
From the iconic Chanel tweed suit to their must-have quilted bags, everything screams low-key luxury with a fashion girl twist.
And let’s not forget that the Chanel brand is world-renowned for their quality. Their obsession with getting every detail right is what really sets them apart in the fashion scene.
2. Louis Vuitton
Louis Vuitton, a French fashion brand synonymous with opulence, can trace its roots back to the 19th century. At the heart of this brand lies craftsmanship, with a legacy of crafting bespoke luggage for the elite.
The iconic LV monogram, appearing on everything from bags to shoes, has evolved into a symbol of status and sophistication.
From their classic Speedy bag to their opulent trunks, Louis Vuitton creations are forever pieces you can hand down for generations.
3. Hermès
Hermès, a name synonymous with equestrian fashion designs and timeless luxury, dates back to 1837.
The Birkin bag, named after actress Jane Birkin, and the silk scarves are two iconic examples of Hermès famous designs. These highly coveted items not only exemplify the brand’s commitment to quality but, again, are pieces meant to be handed down for generations.
The Birkin bag, in particular, is pretty much synonymous with quiet luxury: It’s extremely expensive, costing five figures and up, and is simple and elegant with no distracting logos present.
A Birkin is the ultimate example of “if you know, you know” luxury.
4. Goyard
A brand shrouded in mystery, French leather goods maker Maison Goyard takes pride in its craftsmanship. From hand-painted monogramming to meticulous attention to detail, Goyard pieces are made with artistry in mind.
The brand’s most famous items include the Saint Louis tote and card holders, which feature Goyard’s signature interlocking Chevron pattern. (Fun fact: Little is known about the origin of the Chevron print. To this day, it’s shrouded in secrecy!)
For those looking for luxury luggage, Goyard creates custom trunks for its many royal and celebrity clients.
Finally, Goyard’s commitment to limited production ensures that each item remains a treasured investment for years to come.
5. Tiffany & Co.
While Tiffany & Co. is beloved for its classic jewelry, the brand has also expanded into the world of fashion. Collaborations with designers and celebrities have allowed Tiffany & Co. to transcend its origins.
The little blue box holds not just jewelry but also timeless style.
From the Tiffany T collection to an Elsa Peretti design, you cannot go wrong when you add a Tiffany item to your old money collection.
6. Loro Piana
Loro Piana, an Italian brand known for its exquisite textiles, blends tradition with innovation. The brand’s commitment to sourcing the finest materials has made it a favorite among luxury fashion fans and celebs alike.
In particular, the Loro Piana cashmere sweater and the Vicuña coat are standout pieces that every quiet luxury fan will recognize.
7. Bally
Bally, a Swiss brand dating back to 1851, is known for its beautiful leather goods, particularly shoes and small bags.
The Bally Scribe shoes and the Janelle loafers are quintessential examples of the brand’s commitment to merging quality construction with classic style. You can never go wrong with a pair of Bally shoes in your closet.
8. Tod’s
An Italian brand, Tod’s is renowned for its handmade shoes, thanks to its long history of fine shoemaking.
While the brand makes everything from sandals to sneakers, the Tod’s Gommino driving shoes and the Double T loafers are iconic pieces that will remain in style for years to come.
9. Berluti
Berluti, a French menswear brand known for its exceptional leather goods, has mastered the art of patina—a unique coloring process. It’s another example of an “if you know, you know” quiet luxury brand.
While their famous briefcases and shoes are made in Italy with men in mind, Berluti items are sometimes worn by women for a cool androgynous take on old money style.
10. Brioni
Established in 1945, this Italian luxury brand has long been known for impeccable tailoring and luxury suiting for men.
While Brioni is primarily a menswear brand, it does have a small womenswear line that focuses on tailored pieces like button-down shirts, coats, and trousers.
Once again, wearing Brioni makes one look like a fashion insider. It’s another example of a classic old money, “if you know, you know” brand.
11. Kiton
For anyone chasing top-tier, custom luxury vibes, Kiton is a brand to know. Born in Arzano, Italy, in 1956, Kiton has become known for its exclusivity. The subtle K logo is recognizable to those in the know.
Kiton takes its craft seriously. Every item is a masterpiece, thanks to the expert artisans who work endless hours to ensure everything is just right.
Kiton’s style? It’s all about mixing subtle with bold, featuring designs that surprise you with their unique details and luxe materials. Think brightly colored silk blazers, pastel deerskin belts, and unadorned sneakers made of high-end cashmere.
12. Brunello Cucinelli
Brunello Cucinelli is a go-to brand for laid-back luxe fashion vibes. Famous for its cashmere game and chilled-out opulence, this Italian label has flipped the script on casual wear.
Cucinelli treats fashion like fine art. It’s all about living your best, relaxed life without skimping on style. With a mix of comfort and class, Cucinelli’s creations resonate with anyone who gets that real luxury isn’t just for fancy occasions.
13. Salvatore Ferragamo
No discussion of old-money fashion is complete without a mention of Salvatore Ferragamo. Beloved for its iconic footwear, this Italian fashion house has been a staple in the wardrobes of the elite since the 1920s.
Ferragamo’s shoes are symbols of class and good taste. Most famous are their beautiful ballet flats, decorated with simple metal detailing on the toe to add luxury to any outfit.
14. Ralph Lauren
Ralph Lauren is the ultimate old-money American fashion brand. The brand’s iconic style is so recognizable that it’s become its own aesthetic in recent seasons.
Ralph Lauren is best known for its prep school-inspired staples, namely polo shirts, blazers, and cashmere sweaters, all featuring the famous polo player logo.
While being an old-money fashion brand, Ralph Lauren is relatively accessible price-wise, making it a great option for getting the old-money look on a budget.
Also Read: These Are the Best Luxury Fashion Brands from the USA
15. Burberry
Burberry, perhaps the most famous British luxury brand of all, has been dressing England’s elite since 1856. Known for its iconic trench coats and check patterns, Burberry is synonymous with high-end British style.
Burberry’s clothes are famous for their quality. Investing in a Burberry trench or winter coat is a fantastic choice for those who want their pieces to last for decades.
16. Gucci
The most ostentatious brand in the old-money fashion world, Gucci reigns supreme as the epitome of Italian luxury. Established in 1921 by Guccio Gucci, the brand has become a household name thanks to its trendsetting accessories.
From the iconic GG logo to the vibrant patterns, Gucci’s items are made to be instantly recognizable. There’s nothing quiet about their form of luxury! However, Gucci’s incredible quality puts them firmly on the list of faves for the old money set.
What do you think of our list of old-money clothing brands?
Now that you’ve seen our list of our favorite old-money clothing brands, we want to hear from you.
Are there any old-money brands we missed? Which old-money fashion brands are your favorites? If you could shop only one brand, which would it be?
Tell us what you think in the comments down below!