JCPenney to Launch First Designer Collaboration

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Duro Olowu for JCP bracelets

Duro Olowu for JCP bracelets; A look from the upcoming collaboration | Photo Credits: 1, 2

Duro Olowu for JCP look

Department store JCPenney recently announced they would be delving into the world of designer collaborations by launching a series of limited-edition capsule collections.

First up will be a collaboration with Nigerian-born, London-based designer Duro Olowu, who is known for his use of bold patterns and bright colors. Olowu's collection will include women's clothes, shoes, and accessories, as well home accessories and luggage. All items will be priced between $10 and $100.

Duro Olowu for JCP is set to launch online and at JCPenney stores nationwide starting in March 2013.

Your thoughts?

What do you think of JCPenney doing designer collaborations? Are you a fan of Duro Olowu? Do you normally shop at JCP? What do you think of the look that was released? Will you be checking out this collection when it launches next spring? As always, leave a comment below and tell us what you think!

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