Photo Courtesy of Target
Targetrecently announced the launch of Ava & Viv, a line of affordable and fashionable apparel for plus-sized women.
Ava & Viv encompasses sizes 14W to 26W and X to 4X. The line includes wardrobe basis, like tees, jeans, shorts, and outerwear, as well as trendier statement pieces. Prices range from $10 to $79.99, and new pieces will be added monthly.
Stacia Andersen, senior vice president of merchandising for apparel and accessories at Target, spoke with WWD about the decision to work with bloggers:
“One of our goals with the line is to show the versatility of it. We started to look at these fashionable women [bloggers] who happen to be plus size, who have a really good pulse on how to dress for your body. They know what’s trend-right and what consumers are responding to. They are a main source of news and inspiration for their plus-size audiences. They’re not afraid of fashion. They all have a very different aesthetic.”
Ava & Viv will launch at all Target stores in mid-February and on Target.com on Feb. 22.
Want to see what the line looks like? Here are photos of the Ava & Viv Spring 2015 lookbook, courtesy of Target: (Click each image to enlarge.)
What do you think about this line? Which of these looks is your favorite? Would you buy anything from Ava & Viv? Remember to tell us your thoughts by leaving a comment.