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Fashion Philosophy: Coco Chanel

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Coco Chanel
Source: Elle

Welcome back to Fashion Philosophy! Earlier this month, I had my first-ever sniff of Chanel No. 5 and fell in love with it. Beyond that, Chanel is my favorite high-end brand and I find Coco Chanel herself incredibly interesting, so I thought it was high time that there be a Fashion Philosophy post dedicated to her.

Now, it would be easy to just look at Chanel’s latest collection and recreate some of the outfits. Instead, I’m going to focus on the influences that founder Coco Chanel had on the fashion world, keeping some of her most famous quotes in mind.

History 101: The Early Life of Coco Chanel

  • Coco Chanel was born Gabrielle Bonheur Chanel on August 19, 1883. Her mother was an unwed laundrywoman and her father was a nomadic street peddler. Eventually, though, her parents did marry.
  • Chanel’s mother died in 1895 when Chanel was only twelve years old. Her father, unable to care for her and her siblings, sent them off to receive the best possible care he could afford. Chanel and her sister wound up in a convent that ran an orphanage for girls.
  • At the age of eighteen, Chanel left the convent and began to work as a seamstress, singing in a cabaret on the side. It was in the cabaret that Chanel adopted the name “Coco,” inspired by two of her signature songs.
  • Ever the opportunist, Chanel became the mistress of Captain Arthur Edward Capel in 1908, who had the means to pay for an apartment for her in Paris and even provide the funds necessary for her to open her first shops.
  • In 1918 Chanel bought a building at 31 rue Cambon, which still serves as the fashion house’s flagship store today. By 1921, she had opened her most famous fashion boutique.
  • Though Chanel’s later life became quite controversial (for example, she was accused of helping the Germans during the Second World War and was outright homophobic) it is clear that the fashion world was never the same after her influence. Chanel also proved that with enough determination and creativity, one can achieve tremendous success despite coming from such humble beginnings.

Elements of Coco Chanel’s Style

Simplicity

Keira knightley- white button-up, black hat
Source: Elle

Chanel is one of the two early twentieth-century designers credited for freeing women of the elaborate, confining Victorian style. (Paul Poiret was the second.) One of my favorite Coco Chanel quotes echoes the thoughts of every woman who sees images of Victorian fashion: that women should have “the possibility to laugh and eat, without necessarily having to faint.”

As a bit of a fashion minimalist myself, I’m a huge fan of finding pieces that are durable, versatile, and flattering. The little black dress, arguably Chanel’s most famous contribution to fashion, is an excellent example of this.

To simplify your wardrobe à la Coco, opt for comfortable, yet flattering pieces that can be worn different ways for different occasions.

Practical Fabrics

Tweed jacket, dress
Source: Elle

Chanel was known for using fabrics that were so practical and low-end that they were unheard of in the high-end fashion world. Before she used it in her designs, jersey fabric was used mainly in men’s underwear, while Chanel staples like wool and tweed were formerly associated with the lower class. Thanks to her, tweed jackets, wool coats, and jersey-knit pieces became — and remained — luxe, mainstream, and fashionable.

Since these fabrics are so common nowadays, you’re likely incorporating them into your daily outfits already! But pay special attention to them for a Coco-inspired look.

Inexpensive Jewelry

Stone necklace
Source: Elle

Costume jewelry was another one of Chanel’s revolutionary ideas. She made it fashionable for women to wear fake, inexpensive accessories as part of their everyday wardrobe. So, we can (in part) thank Chanel for the massive jewelry section at Forever 21.

As college girls in this economy, we all have to stretch our money however we can. While investment pieces are definitely wonderful, I’d recommend veering on the inexpensive side when it comes to accessories because, let’s face it, many of them tend to go in and out of fashion pretty quickly.

To channel Chanel’s vibe, invest in sturdy clothing basics and accessorize with as many inexpensive baubles as you please.

Fragrance

Perfume
Source: Elle

The best-selling perfume in the world for past few decades has been Chanel No. 5, the very perfume that inspired this post. It was famously worn to bed each night by Marilyn Monroe and even my mom wore it when she was a young woman.

Chanel changed the way people went about creating perfumes, reconciling the “respectable” floral scents worn by “respectable” women of the time and the more mysterious, musky scents worn typically by prostitutes and courtesans into what Chanel believed was “a woman’s perfume with the scent of a woman.”

Chanel herself once went so far as to say, “A woman who doesn’t wear perfume has no future.”

While I absolutely adore the scent of No. 5 and am not at all surprised that it’s been so popular for so long, I will admit that it is quite strong and very expensive. If you want to save up for a big bottle of Chanel perfume, go right ahead, but I would suggest starting with a travel size spray or sample to see how you like the scent.

Whether you opt for Chanel perfume or not, the key is to find a scent that fits your personality. (For example, while I love the smell of sweet, fruity perfumes, I find floral scents suit me better.)

The exception, of course, is if you or someone in your household has asthma or are extremely sensitive to fragrances. In that case, you may want to stick to a lightly scented shampoo, cream, and/or deodorant. And, as always, don’t douse yourself in fragrance – your scent should only be noticeable from up close!

Putting it All Together: Outfits Inspired by Coco Chanel’s Quotes

“I want to create classics.”

Coco chanel inspired lbd outfit
Product info: Blazer – Lord and Taylor, Necklace – Maurices, Marc Jacobs Perfume – Zappos, Heels – Payless, Dress – Dorothy Perkins, Juicy Couture perfume – Sephora, Scarf – Nordstrom, Cardigan – J. Crew, Ring – Forever 21, Tights – Tilly’s, Boots – JCP

I think it’s safe to say that most of have at least one little black dress and know how to style it for a night out. Here, I want to show you how to wear it in the day for two different occasions using the same outfit “formula”:

dress+statement piece(s)+top layer+comfortable shoe=easy elegance.

For a business casual look, I combined our basic dress with a cream tweed blazer (which can also be dressed up and down) and versatile black heels. To add some flair, put on a long pearl-bead necklace. I suggest wearing a clean scent to the office, such as this one by Marc Jacobs.

For class, infuse some springtime color to your outfit with a bright cardigan, a wool/cashmere blend scarf, and flower-shaped ring. Wear black tights and knee-high boots to keep the look simple and streamlined. I recommend a more youthful, girly scent for school, such as one by Juicy Couture.

“Dress shabbily and they remember the dress; dress impeccably and they remember the woman.”

Coco chanel inspired striped top and jeans outfit
Product Info: Blazer – TopShop, Justin Bieber perfume - Beauty.com , Clutch – Target, Necklace – Simply Soles, Heels – LuLu’s, Shirt – TopShop, Jeans – Kohl’s, Hat – Target, Watch – Miss Selfridge, Scarf – J. Crew, Chanel perfume – Nordstrom, Flats – TopShop

The above quote echoes in my head every time I get dressed and inspired the two outfits above. I wanted to create looks that were young and comfortable, but still exuded class and elegance.

For a date look, wear your favorite pair of jeans and a striped top with a classic black blazer and a statement necklace. Add a bright clutch and shoes for a more spring-appropriate look. Finally, spritz on a fun, flirty perfume, such as this one by Justin Bieber.

For a stylish shopping outfit, pair your jeans and striped top with a floppy hat, classic watch, and wool-silk scarf. Add comfortable flats, which also give the outfit a pop of color. For this ensemble, I decided to include a “young” Chanel scent, Coco Mademoiselle.

Thoughts?

What did you think of this post? Do you have a favorite designer? Who should I cover next? Let me know what you think by leaving a comment below!

Posted on on April 20, 2013 / Filed Under: Inspiration / Tags: , , , , , , , , ,

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14 Responses to “Fashion Philosophy: Coco Chanel”

  1. 1
    April 20th, 2013 at 7:01 pm

    I really enjoyed this post and I don’t know if you’ve covered this designer yet, but I’d love it if you’d cover Schiaparelli.

    Thanks and have a great day!
    - Juliana

  2. 2
    April 21st, 2013 at 12:05 am

    These are always fun to read! I love the Date Night/Shopping with Friends outfits!

  3. 3
    April 21st, 2013 at 3:29 am

    Great job Jenna. It’s about time!

  4. 4
    April 21st, 2013 at 3:30 am

    That someone write in article on Coco, I meant. ;)

  5. 5
    April 21st, 2013 at 8:48 am

    Amazing post!

  6. 6
    April 21st, 2013 at 9:46 am

    I absolutely love Coco Chanel! She is such an inspiration-to the fashion industry and to women, in general. I really love to read about her life because it was so interesting.

  7. 7
    April 22nd, 2013 at 3:54 pm

    A little old for me. But I love her story.

  8. 8
    April 23rd, 2013 at 11:36 am

    Ah love this post! Thank you! :)

  9. 9
    April 23rd, 2013 at 8:12 pm

    For the ladies who find Chanel no.5 too powerful; try Chanel no.5 Premiere. It’s softer and more subtle (though still pricey) :)

  10. 10
    June 28th, 2014 at 8:16 pm

    Cool tips, but CoCo would never have worn jeans and she abhorred them… FYI

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