2010 FIFA World Cup Fashion: How to Root for Your Team in Style
Tomorrow, June 11th, 2010 is the first day of perhaps the most important sporting event in the world: the FIFA World Cup. Every four years, nations from across the globe compete to be named best on Earth at the world’s most popular sport: football (AKA soccer, here in the US).
Over the past few weeks, I’ve received tons of emails from readers requesting World Cup outfits, and for good reason: it’s not always easy to dress to watch a sporting event while still preserving your sense of style! Fortunately, it’s not impossible either – all it takes is some creativity (and maybe a Youth-sized jersey or two).
Although it would be impossible to create outfits for all the teams, I chose the four teams that I thought would have the largest number of CF reader fans: the US, England, Australia, and Brazil. Without further ado, here are some outfit ideas that will have you supporting your favorite team without sacrificing your sense of style!
United States
Since almost 70% of CF readers are American, Team USA is obviously going to be the favorite around here! And as such, I created two outfits to give you ideas for what to wear while supporting the home team.
USA Outfit 1 – Simple and Comfortable
Product Info: Youth Jersey – WorldSoccerShop.com, Headband – Urban Outfitters, US Flag Clutch – Forzieri (just for fun), USA Flip Flops – Havaianas, Jeans – American Eagle, Blue Bracelet – ASOS, Red Bracelet – Amazon
This look is probably the closest to what I’ll be wearing on Saturday to watch the US vs England game at the House of Blues in Boston with my boyfriend and hundreds of other fans. I already have my US Home jersey (youth size medium, since they don’t make women’s jerseys), and am planning to rock it with skinny jeans and plenty of fun accessories.
The key to making a piece of guy’s clothing (or a young boy’s, in the case of this jersey) work is to pair it with feminine accessories – like some standout bracelets, a fun headband, and/or an interesting clutch. You could also pair it with a feminine piece of clothing – in this case, I went with skinny jeans, but you could just as easily tuck the jersey into a high-waisted skirt or wear it over a mini as well. Finally, I finished this look off with a special edition pair of World Cup Havaianas – too cute to resist.
Outfit 2 – Stylish and Fun
Product Info: Tank – Forever 21, Skirt – Delia’s, USA World Cup Necklace – WorldSoccerShop.com, Cardigan – Debenhams, Chain Purse – Dorothy Perkins, Sandals – Gap, Watch – Toy Watch USA
This look is a little bit less traditional, and a whole lot more fun than the first; it’s perfect for the soccer fan that wouldn’t be caught dead in the same exact jersey as everyone else. It’s also a great look for causal fans that want to create a look from items they already own. (If you’re a fan of the nautical trend, you can probably already create this look from pieces in your closet!)
For this look, I paired a fun lacy skirt from Delia’s with a simple striped tank for a look that screams USA. Next, I added a white cardigan in case it gets chilly, and some nautical chic sandals with a red strap to echo the red in the tank. Finally, I finished this look off with a few choice accessories: a special World Cup watch and necklace and a classic chain strap bag, for a fun outfit that will set you apart from all the other fans.
England
Since England is the third most popular home country among CF readers, it was only fair to make an outfit for our many amazing English readers as well (even though you guys are going down on Saturday… just sayin’).
Product Info: T-Shirt – French Connection, Shorts – Tilly’s, Motorcycle Boots – LorisShoes.com, England Lunch Bag – Debenhams, England World Cup Necklace – Monsoon.co.uk, Earrings – ASOS
This outfit is all about dressing to support your home team without looking like you just walked into a sports shop and bought up whatever t-shirt and scarf they happened to carry. We can do better than that! After all, England is one of the most stylish countries in the world, and a boring outfit would not do it justice.
For this look, I started with a special World Cup tee from French Connection, featuring three lions, a symbol of English soccer. Since the tee is a men’s shirt, it will be a little loose and drapey – perfect for wearing over a cute pair of denim cutoffs. Next, I added motorcycle boots to channel the summer boots trend and keep your feet dry in case of rain. Finally, I tossed in some special accessories: an “England” lunch bag (okay, fine: it’s not a functional purse, but it’s SO cute), a special World Cup necklace complete with football and whistle, and some red flower studs. Just throw this look on and you’ll be ready to hit the pub, or just your friends house, to watch a few games!
Australia
According to our traffic stats, the fourth most popular country for CF readers is, of course, Australia! Although there seems to be less World Cup-specific soccer gear out there for the Socceroos in comparison to the other countries featured here, it’s still possible to dress well AND look like an Australia supporter with a little effort!
Product Info: Dress – Debenhams, Cardigan – Debenhams, Flats – Payless, “A” Ring – GirlProps, Coin Bracelet – Birdsnest.com.au, I Heart Australia Sack Pack – WorldSoccerShop.com
For the Australian look, I had fewer World Cup-specific accessories to use, so I decided to create a look around the main colors of Australia’s national team: green and gold. A pretty gold dress with a floral print is offset by a kelly green cardigan (if you want to get fancy, you could belt the cardigan over the dress) and a simple pair of woven flats. An adorable I Heart Aussie Soccer backpack matches the cardigan and adds more green to the look, while a charm bracelet featuring Australian coins and an “A” ring will show everyone where your allegiance lies – even if you’re watching the game from your study abroad location in Paris.
Brazil
For the final World Cup outfit, I had to make one for Brazil, one of the most football-crazy countries in the world! In addition, there are tons of Brazilian soccer fans living in the U.S., so this look will work for those fans as well. (But let’s be real – who here isn’t just a little bit of a Brazil fan?)
Product Info: Scarf – WorldSoccerShop.com, Dress – Arden B, Belt – ASOS, Flip Flops – Havaianas, Bracelet – WorldSoccerShop.com, Brazil Messenger Bag – WorldSoccerShop.com, Wedges – Nordstrom
For this look, I wanted to create something fun and outside the norm, so I again focused on the main team colors: for Brazil, it’s all about green, yellow, and blue. A blue body-con dress is flirty and fun; layer a Brazil soccer scarf over it to add interest and keep warm in case the A/C is blasting. Next, add a few unique accessories: I love this Brazil soccer cuff for its fun aesthetic, while the Adidas bag is a soccer classic. Finally, if you’re daring, slip on a pair of comfy (and cute) wedges to add height and make your legs look mile-long. Not a heels girl? Rock the official footwear choice of Brazil: Havaianas, of course!
What do you think?
Are you going to be watching the FIFA World Cup this year? Who’s your favorite team? And what will you be wearing while you cheer your team on? Tell me all about it by leaving a comment below!
Posted on on June 10, 2010 / Filed Under: Fashion Tips / Tags: Australia, Brazil, England, Featured, Outfits, Soccer, Sports, USA, World Cup
Like this post?
Comment Rules: CF is a positive place and our comments section is no different. Constructive criticism is fine, but if you're rude, we'll delete your comment. Please use your PERSONAL name or initials and not your business name and do not put your website in the comment text, as both come off like spam. For more info, see our 
Sarah
Thank you so much!! Great great article!
Kelly
I love this! someone could even take these style ideas and transfer them to another sporting event, like football games, basketball games, etc.
Ashanti
Love this post! I agree with Kelly with these style ideas can easily transfer to other sporting events.
Milana
Nice post! Very subtle and stylish football chicks!
Milana
Btw. England-look is fabulous even when it’s not World Cup!! ;)
Laura
It would be cool to see outfits that support China or Spain in a Part 2.
Mici
Well, I’m from Sweden so normally I would be cheering on the Swedish team, but we failed to qualify this year!! So, I’m all for Italy and Australia since I love both countries (and I have family in Australia)…!
Guess I’m gonna be trying the Aussie-outfit ;)
Camilla
I’m brazilian but REALLY loved the “stylish and fun look”, so cute!
And, for sure, loved the brazilian look, wearing Havaianas right now. ;)
Maya
Over here in Holland, a big beer brewery finally had the great idea to cater to the female fans as well, for a change.
So now we’ve got the DutchDress, the first official WK outfit for women :D
http://www.flickr.com/photos/44104128@N07/4534018729/
Allie
I’d love to see outfits for some of the other teams!
Anne
i love you zephyr for this article go england!
Lea
love the australian outfit. unfortunately the aussies wont get round to wearing it a lot cause well shot them to the moon on sunday. heehee.
Jessica
The post was certainly inspiring. I was already thinking of what to wear and you helped a lot. ;D
Go Brazil! *-*
Hannah
hrrm, i really HATE football but the outfits are cute :)
im going on holiday to new york next week so might have to grab that england lunchbag to show my support while im in the USA ;)
Andrea
i really enjoyed this article…but it would be nice to see other teams. How about catering to some other popular teams like Mexico, Italy, Portugal, Argentina, even Spain!
This was a great way of portraying a stylish side to us women soccer fans :)
Nikki
Is it possible you can give me ideas for Italy thank you
Elizabeth - University of Missouri
This is awesome!I love the second USA outfit. But after growing up in France all I have to say is ALLEZ LES BLEUS :)
kristine
pssssssssssssssssssssssssssssssssssssst.
deutchland > u.s.a.
but I love the outfit posts. [:
Gracey
Awesome post! I love the second outfit for USA. Very cute :)
Ana Vitória
As a brazilian I loved the post… Thanks!
Sarah
Well, I live in the United States and go to school in NYC, but my boyfriend lives in England and is half Spanish, so I’m rooting for the English national team primarily, followed by the US and then Spain and Nigeria. He’s coming to visit on Monday, and is very sad to not get to watch the England / USA match here in America, haha. I wish football tops were a bit more suited to women…youth tops never fit me correctly and men’s tops are too big or just look odd. But regardless, fun post, and I can’t wait for tomorrow’s opening matches :)
dani
Awwwwwww, a special Brazil outfit! LOVED IT!
Hahahaha, of course, when we’re talking about world cup who isn’t a little bit brazilian?
Love my country! GOOO BRAZIL!
Carol
Well, I’m brazilian, but I liked the australian outfit the most! :D The same colors, I can use it anyway :D
Julie
AWESOME! I looove the World Cup!
I’ll be watching all the games (or as many as I can) starting tomorrow with the opening game (Mexico vs. South Africa, I’m Mexican). I’ll be wearing my jersey, skinny jeans, cool sneakers and I’m going to do something crazy with my make up.
I can’t wait!
JillAnn
Both the USA ones are totally adorable, though I’m thinking about becoming Brazilian just so I can wear that dress.
Amanda
Luv the outfit for Brazil!!!
sara ladybug
i am so excited for the world cup i just wrote a speech on it for my public speaking class! this is a great article! i’m rooting for the US of course, but also Spain!
Cristina
Is the second most popular country among CF readers Canada? Loved the outfits, thanks for remembering the World Cup and showing that Americans do care.
eLLa
I am South African, yay, so i get to see the action in person :) Lots of vuvuzela’s being blown. Its so exciting. Im so proud :)
The outfits are very cute, patriotic without being garish.
Eimear
I loved the little sly dig about the English and American match! ;) Great post, not sure who I’m cheering for though since Ireland didn’t qualify. Suggestions girls?! =)
audrey
where is the outfit for the second most popular country for CF readers? i’m guessing it might be Canada :)
Lindsey
god i’m soo excited
love the aussie outfit!
Maga
YOU SHOULD INCLUDE ARGENTINA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
im super excited, the kickoff concert was amazing!
alyss
do this for MLB teams!!! yankees please!
Tessa
You should do Spain! La Furia Roja!
But I love outfits, especially the American one and England. :)
Luinae
Eng-ga-land!
England all the way baby! Let’s bring back 1956- wooooooo!
My main problem with Brazil is the vast majority of people who cheer for them aren’t even Brazilian. They’re just jumping in the bandwagon.
England!!!
Sharon
i’m not a big sports fan at all, but this post is so much fun!
It actually makes me want to go to those games just for the pretty outfits! haha :)Very inspiring!
Kate
I love these outfits, and will be drawing inspiration from them when I’m thinking up my own Germany-inspired outfit. My family’s moving back to Germany in a little over a week, so I’ll be there to see the whole country go insane. I was there two summers ago for Euro 08, so I can only image how much more amazing it’ll be for the World Cup. SO EXCITED!!!! Deutschland!
Sari
Absolutely loved this post!!! I’m all about the US of A, although I’m pretty sure Brazil will be in the finals. I’m a huge sports fan, so I have to find cute, sporty outfits constantly.
Shaylee
Thank you so much for including Australia!!!! xxx
CLC
i had no idea that CF readers are that diverse!! That’s awesome that you included our fellow international fashionistas!!
Gi
You completly forgot about Argentina!!!!!
Soledad
You totally forgot about Argentina! I’m Argentinian and I’ll be rooting for my country!!
Heloisa
Hello from Brazil!
I loved the Brazilian outfit, of course! GO BRAZIL!
Thanks, girls!
Stel
I’ll be in black and white! Representing NZ but the rugby world cup is comming up next year an that’s being hyped even more at the moment.
aish
nice ideas
iv been waiting for the fifa fr the last 1 year
great to cheer in style
Gabbie
and Italy?
we are the former world champions xD
but,except for that *i would have loved to see an Italy ispired outfit* great article!
Amelia
Argentina! Argentina! Argentina!
Sporting (pun intended) my official jersey as I type!
I’ll be staying in a hostel during the Argentine and US games, traveling with a Frenchman who’ll be listening while we’re on the bus tomorrow… Should be an interesting weekend!
¡Viva la albiceleste!
Laura
I am from Italy so FORZA AZZURI! Although, I love the game so so much, that to see any talented players win is so exciting! I will also be cheering on the Dutch, Spanish and Argentinians!
The last WC, when Italy won against France in shootouts, downtown went NUTS in my city! It was incredible and SO MUCH FUN! This is such a great article, as usual!
Zephyr - CF Editor
So glad you guys like the post! I wish I could have done more outfits, but I decided last-minute to do this for Thursday and didn’t have enough time to do more than 5 looks and still get it up on time. I’m considering doing a part 2, though, to feature some other popular countries you guys mentioned! I wish I could do them all – there are so many great teams competing this year!
Maya – Aaah, I love the Dutch Dress! I’m a quarter dutch so will definitely be rooting for the Netherlands too!
Audrey – Yup, Canada is the 2nd most popular home country for CF readers! Unfortunately team Canada did not make the World Cup this year :(
Gaby
You forgot Mexico! There playing on the seventeenth against France .
antoinette
us americans suck at futbol!!! ill be rooting for brail!!! yea yeaaa
Melissa
I’m all Portugal! Probably because my family’s from Portugal and I think I could get disowned for wanting another team to win. Thanks to Cristiano Ronaldo, I don’t think I’ll be switching sides anytime soon… He’s SO ridiculously gorgeous.
Jorinde
The Netherlands
Be ware of Orange!
Becca
GO ARGENTINA!!!
Charlotte
this is great!!
i’ve been asked to write a piece on world cup fan fashion and this has helped lots.
come on england!!
:DD
xxx
bex
Germany on part two PLEASE!!!
Sharon
Zephyr it’d be great if you can do some Asian countries too :D!
I can’t wait for Part 2 :)
MONEY
Where is the CANADA jerseys @ ???
ximena
Loved the post, especially the Brazil outfit, so cute and fun!
Go Mexico!!!
jessica
And what about the host nation?!! I would love to see an outfit from my BEAUTIFUL country, South Africa!!
J.Flo
LOVE these outfits! I need to put something together that I can wear to work on Tuesday for Mexico! Viva MEXICO!!!
Tina
Hi guys!!
I’m cheering for sLOVEnia (probably not very wise to say it out loud after yesterday’s match…but you must agree that we are quite good for 2 million nation =)) so I completely understand that not all countries can be represented, but I would advise you to include germany, argentina,spain and italy if you decide to do another post, since this are the most adored teams around Europe (and probably as well elsewhere).
Let the best win =)
Tom
Go Brazil
Liz C.
AWESOME!!! good job with writing such an amazing and useful article at the RIGHT TIME! i have these t-shirts stashed somewhere in my closet and totally thinking about cutting them up into something a little more trendy.
you have any insights? =)
Grace
I know it’s a little too late, but GO NETHERLANDS!
Carina
Just great! I`m brazilian but I really loved the UK outfit, so cute! thanks for the ideas!!
Emma
Cannot believe I only just found this…yay for procrastinating! =D
So cool, I love the brazil outfit (I’m from New Zealand but I support Brazil in football…my cousins live there).