2010 FIFA World Cup Fashion: How to Root for Your Team in Style

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FIFA World Cup 2010 Logo

Tomorrow, June 11th, 2010 is the first day of perhaps the most important sporting event in the world: the FIFA World Cup. Every four years, nations from across the globe compete to be named best on Earth at the world’s most popular sport: football (AKA soccer, here in the US).

Over the past few weeks, I’ve received tons of emails from readers requesting World Cup outfits, and for good reason: it’s not always easy to dress to watch a sporting event while still preserving your sense of style! Fortunately, it’s not impossible either – all it takes is some creativity (and maybe a Youth-sized jersey or two).

Although it would be impossible to create outfits for all the teams, I chose the four teams that I thought would have the largest number of CF reader fans: the US, England, Australia, and Brazil. Without further ado, here are some outfit ideas that will have you supporting your favorite team without sacrificing your sense of style!

United States

Since almost 70% of CF readers are American, Team USA is obviously going to be the favorite around here! And as such, I created two outfits to give you ideas for what to wear while supporting the home team.

USA Outfit 1 – Simple and Comfortable

FIFA World Cup Fashion - USA

Product Info: Youth Jersey – WorldSoccerShop.com, Headband – Urban Outfitters, US Flag Clutch – Forzieri (just for fun), USA Flip Flops – Havaianas, Jeans – American Eagle, Blue Bracelet – ASOS, Red Bracelet – Amazon

This look is probably the closest to what I’ll be wearing on Saturday to watch the US vs England game at the House of Blues in Boston with my boyfriend and hundreds of other fans. I already have my US Home jersey (youth size medium, since they don’t make women’s jerseys), and am planning to rock it with skinny jeans and plenty of fun accessories.

The key to making a piece of guy’s clothing (or a young boy’s, in the case of this jersey) work is to pair it with feminine accessories – like some standout bracelets, a fun headband, and/or an interesting clutch. You could also pair it with a feminine piece of clothing – in this case, I went with skinny jeans, but you could just as easily tuck the jersey into a high-waisted skirt or wear it over a mini as well. Finally, I finished this look off with a special edition pair of World Cup Havaianas – too cute to resist.

Also read: Celebrate the 2018 FIFA World Cup with an Outfit from Each Participating Country

Outfit 2 – Stylish and Fun

FIFA World Cup Fashion - United States outfit

Product Info: Tank – Forever 21, Skirt – Delia’s, USA World Cup Necklace – WorldSoccerShop.com, Cardigan – Debenhams, Chain Purse – Dorothy Perkins, Sandals – Gap, Watch – Toy Watch USA

This look is a little bit less traditional, and a whole lot more fun than the first; it’s perfect for the soccer fan that wouldn’t be caught dead in the same exact jersey as everyone else. It’s also a great look for causal fans that want to create a look from items they already own. (If you’re a fan of the nautical trend, you can probably already create this look from pieces in your closet!)

For this look, I paired a fun lacy skirt from Delia’s with a simple striped tank for a look that screams USA. Next, I added a white cardigan in case it gets chilly, and some nautical chic sandals with a red strap to echo the red in the tank. Finally, I finished this look off with a few choice accessories: a special World Cup watch and necklace and a classic chain strap bag, for a fun outfit that will set you apart from all the other fans.


Since England is the third most popular home country among CF readers, it was only fair to make an outfit for our many amazing English readers as well (even though you guys are going down on Saturday… just sayin’).

FIFA World Cup Fashion - England

Product Info: T-Shirt – French Connection, Shorts – Tilly’s, Motorcycle Boots – LorisShoes.com, England Lunch Bag – Debenhams, England World Cup Necklace – Monsoon.co.uk, Earrings – ASOS

This outfit is all about dressing to support your home team without looking like you just walked into a sports shop and bought up whatever t-shirt and scarf they happened to carry. We can do better than that! After all, England is one of the most stylish countries in the world, and a boring outfit would not do it justice.

For this look, I started with a special World Cup tee from French Connection, featuring three lions, a symbol of English soccer. Since the tee is a men’s shirt, it will be a little loose and drapey – perfect for wearing over a cute pair of denim cutoffs. Next, I added motorcycle boots to channel the summer boots trend and keep your feet dry in case of rain. Finally, I tossed in some special accessories: an “England” lunch bag (okay, fine: it’s not a functional purse, but it’s SO cute), a special World Cup necklace complete with football and whistle, and some red flower studs. Just throw this look on and you’ll be ready to hit the pub, or just your friends house, to watch a few games!


According to our traffic stats, the fourth most popular country for CF readers is, of course, Australia! Although there seems to be less World Cup-specific soccer gear out there for the Socceroos in comparison to the other countries featured here, it’s still possible to dress well AND  look like an Australia supporter with a little effort!

FIFA World Cup Fashion - Australia

Product Info: Dress – Debenhams, Cardigan – Debenhams, Flats – Payless, “A” Ring – GirlProps, Coin Bracelet – Birdsnest.com.au, I Heart Australia Sack Pack – WorldSoccerShop.com

For the Australian look, I had fewer World Cup-specific accessories to use, so I decided to create a look around the main colors of Australia’s national team: green and gold. A pretty gold dress with a floral print is offset by a kelly green cardigan (if you want to get fancy, you could belt the cardigan over the dress) and a simple pair of woven flats. An adorable I Heart Aussie Soccer backpack matches the cardigan and adds more green to the look, while a charm bracelet featuring Australian coins and an “A” ring will show everyone where your allegiance lies – even if you’re watching the game from your study abroad location in Paris.


For the final World Cup outfit, I had to make one for Brazil, one of the most football-crazy countries in the world! In addition, there are tons of Brazilian soccer fans living in the U.S., so this look will work for those fans as well. (But let’s be real – who here isn’t just a little bit of a Brazil fan?)

FIFA World Cup Fashion - Brazil

Product Info: Scarf – WorldSoccerShop.com, Dress – Arden B, Belt – ASOS, Flip Flops – Havaianas, Bracelet – WorldSoccerShop.com, Brazil Messenger Bag – WorldSoccerShop.com, Wedges – Nordstrom

For this look, I wanted to create something fun and outside the norm, so I again focused on the main team colors: for Brazil, it’s all about green, yellow, and blue. A blue body-con dress is flirty and fun; layer a Brazil soccer scarf over it to add interest and keep warm in case the A/C is blasting. Next, add a few unique accessories: I love this Brazil soccer cuff for its fun aesthetic, while the Adidas bag is a soccer classic. Finally, if you’re daring, slip on a pair of comfy (and cute) wedges to add height and make your legs look mile-long. Not a heels girl? Rock the official footwear choice of Brazil: Havaianas, of course!

What do you think?

Are you going to be watching the FIFA World Cup this year? Who’s your favorite team? And what will you be wearing while you cheer your team on? Tell me all about it by leaving a comment below!

37 thoughts on “2010 FIFA World Cup Fashion: How to Root for Your Team in Style”

  1. this is great!!
    i’ve been asked to write a piece on world cup fan fashion and this has helped lots.
    come on england!!



  2. I’ll be in black and white! Representing NZ but the rugby world cup is comming up next year an that’s being hyped even more at the moment.

  3. I loved the little sly dig about the English and American match! 😉 Great post, not sure who I’m cheering for though since Ireland didn’t qualify. Suggestions girls?! =)

  4. Both the USA ones are totally adorable, though I’m thinking about becoming Brazilian just so I can wear that dress.

  5. AWESOME! I looove the World Cup!

    I’ll be watching all the games (or as many as I can) starting tomorrow with the opening game (Mexico vs. South Africa, I’m Mexican). I’ll be wearing my jersey, skinny jeans, cool sneakers and I’m going to do something crazy with my make up.

    I can’t wait!

  6. Awwwwwww, a special Brazil outfit! LOVED IT!
    Hahahaha, of course, when we’re talking about world cup who isn’t a little bit brazilian?
    Love my country! GOOO BRAZIL!

  7. Well, I live in the United States and go to school in NYC, but my boyfriend lives in England and is half Spanish, so I’m rooting for the English national team primarily, followed by the US and then Spain and Nigeria. He’s coming to visit on Monday, and is very sad to not get to watch the England / USA match here in America, haha. I wish football tops were a bit more suited to women…youth tops never fit me correctly and men’s tops are too big or just look odd. But regardless, fun post, and I can’t wait for tomorrow’s opening matches 🙂


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