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Summer Beauty Trend: Dyed Red Hair


The red hair trend on Blake Lively and Scarlett Johansson
Blake Lively and Scarlett Johansson rocking the red hair trend. | Source

From Rihanna’s fire-engine locks to Blake Lively’s new ‘do, red hair color is a definite beauty trend for this summer. While red hair has been hot for fall in the past, summer is a great time to experiment and add a punch of this hot color to your hair.

Picking Your Shade

Red Hair on Bryce Dallas Howard, Rihanna, and Drew Barrymore
Bryce Dallas Howard, Rihanna, and Drew Barrymore with red hair. | Source: 1, 2, 3

There are a wide spectrum of red shades to choose from, meaning this is a trend that gives you options! But the sure-fire way to find out which shade is right for you is to consult a stylist (which is always a good idea to do before dying your hair a dramatic color!).

Narrow your choice first by finding examples of the color you’d like — consider taking in a photo of your favorite color or cut to a stylist.

Next, consider your natural coloring. You want to pick a shade of red that complements your skin tone. For those with “cool” skin (pink undertones), finding the “right” shade of red will be a bit easier — pulling off dark to light, strawberry to crimson shades will be fairly easy for you! (Just avoid overly yellow or orange-y shades for the most flattering look.) For those who have a “warm” skin tone (yellow or olive undertones), coppery shades and rich, warm tones will look stunning.

Finally, try to avoid the purple-y reds – they don’t match up well with many skin tones and often are less flattering than rich, coppery tones or strawberry shades.

Tips for Maintaining Dyed Red Hair

Red is a difficult color to maintain — it’s hard to keep it looking vibrant in your hair, and even more difficult to completely remove from your hair since red dyes leave a residue after they fade. These tips will help you keep your color-treated red locks looking great!

  • Use a color-safe shampoo and conditioner to prevent fast fading. Avoid formulas with sulfates, which can strip color from hair.
  • It can be tempting to look at all the do-it-yourself kits for red hair, but it’s probably best to first consult a stylist and/or have your hair professionally done when going red. Picking the right shade for you can be difficult because there are so many shades of red, so at least consult a stylist about what shade is best for you!
  • Every time you wash your hair, the red color will fade – it’s a fact of life. So try going a few days in between washing your hair. This will help prevent fast fading.
  • Use cool or warm water (rather than hot) when washing color treated hair – hot water strips color.

Your Thoughts?

What do you think about the red trend? Would you ever dye your hair red? Do you have any tips or advice about red coloring? Let us know in a comment!

Posted on on June 14, 2011 / Filed Under: Beauty & Hair / Tags: , , , , , , , , ,

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41 Responses to “Summer Beauty Trend: Dyed Red Hair”

  1. 1
    June 14th, 2011 at 11:00 am

    That is not Sophia Bush, I’m pretty sure it’s Bryce Dallas Howard. :)

  2. 2
    June 14th, 2011 at 11:02 am

    Well at first I liked the red on Rihanna for example but at the moment it’s just too much, everyone’s doing it and there’s no individuality..

  3. 3
    June 14th, 2011 at 11:09 am

    Lizzy, That’s why it’s called a trend lol, This could be the time where you can give it a try. I like the red hair on Blake, really pretty!!!

  4. 4
    June 14th, 2011 at 11:40 am

    I’ve been dying my hair red for over a year now, and I love it!

  5. 5
    June 14th, 2011 at 11:51 am

    I color my hair red and it’s also ombre that fades to a dark blonde. My dad was a natural redhead (now it’s white/grey) so it doesn’t look too crazy on me, but I also have a fairly natural red tone compared to Rihanna or something like that.

  6. 6
    June 14th, 2011 at 12:01 pm

    I just dyed my hair red last night! I love the way it looks on my afro!

  7. 7
    June 14th, 2011 at 12:04 pm

    Does anyone else think Blake Lively looks like the little mermaid?



    just saying

  8. 8
    June 14th, 2011 at 12:16 pm

    Natalie – Good eye! Totally thought it was Sophia but you’re correct, it’s definitely Bryce! Fixed it in the post.

  9. 9
    June 14th, 2011 at 12:24 pm

    mmmm I would try this…in the fall. An auburn-y red looks so good against the background of the changing leaves and makes me think Thanksgiving-ey thoughts, but I would never dye my hair for the summer–the chlorine and sunshine do their own thing to make my hair blonder and that’s all I need. Anything else is too high maintenance in these months

  10. 10
    June 14th, 2011 at 1:29 pm

    My hair was a reddish brown earlier this year. I’ve done bright red before and loved it, but it can be a lot of work to keep up. I’m trying to go blonde again currently, but I think Blake’s strawberry color is just gorgeous. I might test out a strawberry color during my blonde transition.

  11. 11
    June 14th, 2011 at 2:16 pm

    Drew and Scarlett look gorgeous with red hair – but Scarlett’s is a little prettier darker red, like in The Perfect Score. Blake SHOULD NOT be a redhead, she looks so much better blonde!

    I like the trend but would never do it – you have to have a certain look to pull off the red hair!

  12. 12
    June 14th, 2011 at 2:20 pm

    I think Blake looked better blonde, she better go back before GG films gain! This is something I’ve wanted to try on my medium brown hair for a while, maybe I’ll give it a go :) good post!

  13. 13
    June 14th, 2011 at 2:24 pm

    I’ve always wished I was a red-head. I’m a natural blonde and I think I almost always will be, but I went red once before and I loved it! I would definitely do this if I felt like changing my hair colour right now.

    I agree with going to a stylist – it’s a must! I’ve done the box dye thing and it can just go terribly wrong. Even though a stylist will cost you more, you’ll have a WAY better colour. Just do it!

  14. 14
    June 14th, 2011 at 2:51 pm

    I think blake actually looks great! Although I have trouble seeing her non-blonde, i think the hue warms up her skin tone nicely tho!

  15. 15
    June 14th, 2011 at 4:12 pm

    ugh, I was planning on dying my hair red next week…now I don’t really want to if everyone is doing it….

  16. 16
    June 14th, 2011 at 4:35 pm

    blake should go back to blonde, but her red hair is just for a film role i believe! :)

  17. 17
    June 14th, 2011 at 4:59 pm

    I’ve had red hair for about four years now, and I still love it just as much as I did the first day I dyed it. It does fade faster than most other hair colours, but I keep to a natural looking tone. I actually get comments all the time on my hair colour, and many people are shocked to find out that it’s not natural! I think that means I’m doing it right!

    Out of the examples given, the only one who looks good with red hair is Drew. Rihanna looks decent, but the colour doesn’t do any favours for the others. It’s a hard colour to pull of, and I think the best Hollywood (fake) reds I can think of are Christina Hendricks, Evan Rachel Wood (on True Blood, at least), and Emma Stone.

  18. 18
    June 14th, 2011 at 6:48 pm

    I have natural red hair and love it :)

  19. 19
    June 14th, 2011 at 7:58 pm

    I <3 this I wanted to color my hair red for the longest time didnt even know were to begin

  20. 20
    June 14th, 2011 at 8:50 pm

    I have naturally medium brown hair but about a month ago decided to go red on the spur of the moment. Here’s a pic!

  21. 21
    June 14th, 2011 at 9:51 pm

    Ahhh I prefer Blake as a blonde, but if I had to choose among the shade of reds, I like hers the best.

  22. 22
    June 14th, 2011 at 10:34 pm

    I really really want to go red, but it’s horrible in the upkeep. I’ve done red before and the cold showers and having to re-dye my hair once a month aren’t the best for my grow-out plan although I’ve been coveting red hair forever.

    I’ll probably end up going red in the winter so the sun won’t work at destroying my hair as much as my shower!

    As for shades of red, I prefer Emma Stone in Easy A, and Jane Aldridge of

  23. 23
    June 15th, 2011 at 1:24 am

    I”ve been dyeing my hair red for about 3 years now and I can’t stop. I was born with strawberry blonde hair (which then turned blonde), so for me DIY was easy and I knew that the color would work with my skin tone. The trick was to start with a strawberry blonde color and as it got closer to winter I went for darker auburn shades. I stop dyeing it in the summer and the sun naturally fades it back to my original hair color. I don’t think I could ever be blonde again!

  24. 24
    June 15th, 2011 at 12:10 pm

    i dyed my hair the Rihanna red shade last summer and loved it but in the end got tired of running to salon every couple of weeks so i changed it back to my natural brown .

    I love Scarlett Johansson and Drew Barrymore as redheads but prefer Blake Lively as a blonde bombshell.

  25. 25
    June 15th, 2011 at 1:00 pm

    you could solve all of these red dying issues by just being a natural ginger like me!

  26. 26
    June 15th, 2011 at 6:09 pm

    Hooray for us natural reds! :)

  27. 27
    June 15th, 2011 at 6:59 pm

    Natural red head:) I used to wish I had brown hair when I was little!

  28. 28
    June 16th, 2011 at 2:11 pm

    I’m a natural red head and love it, and I don’t plan on dying it any time soon. But I’ll be honest, it’s kind of weird seeing my hair color as a trend.

  29. 29
    June 17th, 2011 at 12:59 am

    I’ve been dying my hair with henna for a little over a year. It’s a little bit of a pain, but it’s rather inexpensive (my last dye cost me less than $3!). Best of all? It’s all natural and leaves my hair super shiny!

    Henna was a good choice for me because I didn’t want to mess with chemicals. The first time I dyed, I used mendhi leaves ground by my friend’s aunt in India–can’t get more natural than that! I love the way it picks up the highlights in my naturally brown hair, and because it’s more of a stain, my hair is a different color every day. For me, it starts off as a brassy copper, and fades to a purple-y auburn color, but since the base is my own hair color, it never looks fake.

    (If your hair is already color treated, do research before you dye–henna doesn’t always play nice with others!)

  30. 30
    June 20th, 2011 at 2:49 pm

    I’m a natural redhead! It’s one of my best assets. However, to pull this color off, you have to own it. It’s not a color for quiet, shy people!

  31. 31
    June 22nd, 2011 at 5:33 pm

    I’ve been dying my hair with henna off and on since I was about 15…I love it! Like Jacqueline said it changes as it wears on, but it doesn’t get that ugly dusty faded tone like other red dyes do…just kind of wears naturally. I don’t think the rest of my coloring (brown eyes, light olive skin, brown eyebrows) make it look natural at all, but I’ve had a lot of people over the years assume it was my natural hair color…and several who said “I can tell you’re a natural redhead, you can always tell when it’s fake!” so that’s always kinda funny. ;)

    The best part, though, is that if you use *pure henna* – will look like a sack of powdery tea leaves lol – it conditions your hair! Also, if it’s JUST the henna plant, it won’t react with box color etc – those warnings apply to “henna” products that contain metallic salts that can interact badly with other chemicals. I learned a lot about henna from the site….TONS of information!!

  32. 32
    July 13th, 2011 at 5:37 pm

    I like the red hair on Blake but I miss her blonde locks!!

  33. 33
    July 27th, 2011 at 11:38 am

    SOOOO TIRED OF THIS TREND!!!! not everyone looks good with red hair. it’s just like when everyone was dyeing their hair blonde, only like 3% of them looked good with it. if your not naturally fair, you look like an idiot with red or blonde hair. i think that and i’m not even fair myself. NEXT PLEASE.

  34. 34
    July 28th, 2011 at 7:55 am

    agree w/ julie. this trend needs to go away fastt. haha now everyone thinks their the little mermaid? ew. I wouldn’t dye my black hair red for anything. leave red hair to people who have it naturally. or at least people who look natural with red hair.

  35. 35
    August 4th, 2011 at 2:55 pm

    @ Talisha. Are you half white or something? not trying to be rude, just asking. I have naturally red hair too & i’m half black. if only i had got my dads hair texture! his feels so soft and silky. at least i can get halfway there with relaxer lol.

  36. 36
    September 4th, 2011 at 4:33 pm

    I highlighted my hair red this spring. I wanted to go all red, but I wasn’t sure if I could pull it off. I think it turned out well though, so I will probably go all red next time I decide to dye it. :)

  37. 37
    September 25th, 2011 at 11:50 am

    I love Drew Barrymore’s red haircolor and my skin tone is like hers.. pink cheeks:)

  38. 38
    April 18th, 2012 at 4:23 pm

    This is an old post but I want to share my experience in case it helps somebody!

    I have fiar skin and am naturally blonde, but I’ve been dying my hair red for almot 7 years now (wow!) I definately only use box dyes… salons on a college budget are just not realistic! And on my natually blonde hair, medium shades of warm brown go a very natural, pretty, auburn-red. For girls (like me!) who don’t like purple or orange fake-red looks, many of the brown dyes have red undertones and will go red when applied to very light hair. I ALWAYS shock people when I tell them my hair is not naturally red!

    My current favorite brand is Garnier Nutrisse… only $6 or so a box! :)

  39. 39
    April 18th, 2012 at 4:25 pm

    Also… TOTALLY agree with Rose. Those shades just look too obviously fake for me, on everyone but Drew.

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