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Who’s That Designer?: Margareta van den Bosch for H&M

Last Updated on January 31, 2019 by Katie - University of Illinois
This post may contain affiliate links, which means we may receive a commission if you purchase through our links. Please read our full disclosure here.
Margareta van den Bosch and Donatella Versace

Margareta van den Bosch (left) works with Donatella Versace on their H&M collaboration

If you shop a lot, chances are you go to the mall and, week after week, see the same old thing. While thrift stores might ease your pain with their unique and varied selection, sometimes you just want to walk into a store with neat, new, trendy and – most importantly – college-budget friendly items.

For those of you lucky enough to be living near an H&M, creative director Margareta van den Bosch has likely turned your shopping experiences from dull to amazing – and frequent!

H&M’s lightening speed production of clothes means that items go from sketches on Margareta and her team of designers’ drawing boards to stocked on store shelves in approximately 20 days. Best of all, items range from quirky and trendy everyday pieces to dresses perfect for a date night, with hundreds of items in-between.

Want to learn more about Margareta van den Bosch and H&M? Read on to learn 10 fun facts about H&M creative director Margareta van den Bosch and see an outfit inspired by H&M’s incredible amount of awesome, inexpensive items!

(Missed a part of our “Who’s That Designer?” series? Check out fun facts about the brains behind J.Crew, Free People, J. Brand Jeans, and Banana Republic.)

10 Fun Facts about H&M’s Margareta van den Bosch

H&M Fall Lookbook

A look from H&M‘s fall collection

  • At 68 years old, Margareta has spent more than 20 years at H&M, and sees herself as the “den mother” of her team of 100+ H&M designers.
  • She graduated from the Beckman’s School of Design with a fashion design degree, and designed men’s and women’s clothing around Italy before approaching H&M about becoming their Head of Design.
  • Rather than relying on runway trends to inspire H&M items, Margareta scours flea markets in London and Paris for fabrics and textures that inspire uncomplicated silhouettes and designs.
  • “Celebrity culture, the art, movie and music world…as a designer you must have your eyes, ears, everything open,” she has said when explaining H&M’s design success.
  • Van den Bosch is responsible for the wildly popular collaborations H&M did with designers like Karl Lagerfeld, Stella McCartney and Roberto Cavalli. Last year’s collaboration with Lanvin’s Alber Elbaz sold out in mere minutes!
  • Due to her age and desire to work fewer hours, Margareta has focused mostly on the designer collaborations in recent years. Her next project? A just-announced collection with Donatella Versace, due in stores later this fall.
  • Margareta’s collaborations haven’t stopped at designers – Madonna and Kylie Minogue have tried their hand at collections with the company.
  • Did you know that H&M stands for Hennes & Mauritz? Margareta is one of 87,000 employees in the Swedish-based company, which has around 2,300 stores in over 40 countries.
  • Van den Bosch resides in an apartment on Lidingo, an island outside Central Stockholm in Sweden. In her new-found free time she likes to see  exhibitions and attend concerts.
  • She noted in an interview with The Sunday Times that she doesn’t believe fashion has changed all that much over the years. Of today’s fashions, she remarked, “It’s just that young women show more flesh – and there’s a lot more plastic surgery.”

Outfit Inspired by H&M and Margareta van den Bosch:

H&M inspired Outfit

Scarf, Top, Bag, Bracelets, Cords, Flats

Thanks to Margareta van den Bosch’s direction, H&M is the perfect place to stock up on standout pieces for the season, or countless staples to accompany your new favorites. For fall, I’m excited to semi-splurge on a pair of colored cords that can be dressed up and down with affordable, neutral accessories. Start with a bright color on the bottom, pick some neutral accents on top, and a stylish yet comfortable fall outfit is born!

What Do You Think of H&M?

Is there an H&M near you that has become your go-to for shopping trips? What do you think of their tendency to design based on what young people like rather than the current runway trends? Let us know! Have we missed a store or designer you love in the series? Leave us a comment so we can cover it next!

Tags : Designers, H&M, Who's That Designer?

5 Comments
Originally published on September 1, 2011
Previous Blogger Inspiration: Alicia of Cheetah is the New Black
Next Sneak Peek at H&M’s Eco-Friendly Fall Collection

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Reader Interactions

Comments

  1. Ines says

    April 15, 2019 at 11:08 am

    Where are the haute links! 🙁 i always look forward to those on thursdays!!! :(!?

    Reply
  2. Mina says

    April 15, 2019 at 11:08 am

    I love H&M so much, I practically live there. I like how my seventeen year old self and my twenty-five year old sister can find clothes we both like and are age-appropriate. Great post!

    Reply
  3. Mia says

    May 29, 2019 at 5:06 pm

    Dallas not only have one H&M but we’re getting two!! I’m soo stoked! Sorry Houston ;P H&M has always been my favorite store!! I like that the styles are both classic and trendy..just have to be very creative and make each piece your own.

    Reply
  4. Isa says

    April 15, 2019 at 11:08 am

    H&M= favorite store ever

    I can always find something I love when I go inside. Their sweaters are my favorite.

    Reply
  5. Charlie says

    April 15, 2019 at 11:08 am

    I love H&M for staples like tops, blazers and jeans. Reasonable prices and good quality. Can’t ask for me.

    Reply

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