3 Must-Watch YouTube Beauty Vloggers

There are thousands of YouTube beauty vloggers out there, and today I’m discussing three of my favorites.

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essiebutton heyclaire glamlifeguru

I absolutely love YouTube. I’m obsessed with all aspects of it, from comedy and daily vlogs to podcasts and (most importantly) beauty vloggers

I’ve talked about beauty vloggers before (and still love them all!), but I’ve decided to do a bit of an update and feature three more equally awesome women everyone should check out. Keep reading to learn who they are!

1. Claire Marshall (heyclaire)

claire marshall heyclaire

Claire Marshall is one incredible YouTuber with a serious passion for what she does. A few years ago, she packed up her Brooklyn apartment and moved to LA to continue doing what she does professionally: makeup. She’s a trained makeup artist who was very in-demand by photographers in both NYC and LA, and her videos show it. 

She’s extremely technical, and her desire for perfection in her tutorials shines through. Claire is also so relatable, and her personality is down-to-earth yet fun.

Many of her viewers say they could watch her talking about paint drying… and it’s true. She has a very calming demeanor, plus her cat, Bruce Lee, is adorable. Watch her video above to see what I mean. You’ll love her, too!

2. Tati Westbrook (GlamLifeGuru)

tati westbrook glam life guru

A native Seattleite, Tati Westbrook moved to LA to work as a makeup artist and pursue her dreams of working in the beauty world. She has definitely done it!

As one of the few YouTubers that uploads five days a week with actual content, not just vlogs, her dedication to her viewers is admirable. Tati does many first impression videos, like the one below, where she demos and reviews every shade of a product.

MAYBELLINE Blushed NUDES | First Impressions

She’s also famous for her Hot or Not videos, where she discusses the pros and cons of a product. She’s very honest and rarely has sponsored content, so you can truly trust her opinion. In fact, I find myself at Sephora saying “did Tati like this?” before buying something.

She’s extremely professional, and really knows her stuff. Also, I’m totally jealous of her makeup collection!

3. Estée Lalonde (Essie Button)

essie button

Before I even discuss Estée, let’s talk about her real name. It’s beautiful! She recently decided to go with her real name on a lot of her videos, and I think she’s made a great decision.

Estée was born in Canada and moved to the UK five years ago. Her boyfriend asked her to move there, and since she wanted to travel, she said yes and never looked back. 


When it comes to her videos, they’re addicting. She’s so descriptive that it kind of makes you want to run out and buy something immediately, so watch at your own risk!

Her vlogs are also awesome and document her life with her boyfriend Aslan and their greyhound Reggie. They travel a lot and bring the viewers with them, which is so cool. Her makeup tutorials are very wearable and easy to replicate, plus her look is laid-back yet sophisticated. I love her, and I hope you will, too.

What do you think?

Do you watch any of these vloggers? Do you have a favorite beauty/fashion YouTuber? If so, who is it? Let me know in the comments!

5 thoughts on “3 Must-Watch YouTube Beauty Vloggers”

  1. Jaclyn Hill is queen. She is a self taught makeup artist formerly worked for MAC who has some of the best tutorials because she describes how to do something and why she is doing it. She also provides alternatives to most products she uses.

  2. Yessss, Essiebutton is seriously my all-time favorite youtuber. She’s so hilarious and down-to-earth, and I LOVE her natural and minimalist approach to fashion and beauty. Forever obsessed with this girl.

  3. i recommend you to watch sona gasparian she has great makeup tutorials, kayley melissa always posts really cute hairstyles and a british girl name zoella has some cool videos too


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