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Our 7 Favorite Black-Owned Beauty Brands

Get gorgeous makeup while supporting black businesses!

Last Updated on December 18, 2020 by April - George Washington University
This post may contain affiliate links, which means we may receive a commission if you purchase through our links. Please read our full disclosure here.
7 best black owned beauty brands - small black owned businesses that need support

In the time since George Floyd’s death at the hands of the Minnesota Police force, the Black Lives Matter movement has been on the forefront of everyone’s minds. Some of us are protesting, but if you are unable or just want to do more, there are other ways to help support the movement.

One of the best things that we can do right now to lift up the black community is to donate and help support small, black-owned businesses! Many towns and cities have lists of black-owned restaurants to buy from during this time, but there’s plenty to be done when shopping online, too.

For my fellow beauty fanatics, I’ve compiled a list of my favorite black-owned beauty brands so that we can get our beauty fix while doing our best to stimulate black-owned businesses. (See our list of BIPOC accessories brands to follow, too, and don’t miss our black owned gift guide!)

While there are always the classic black-owned beauty brands that we know and love, like Pat McGrath Labs and Fenty Beauty, today I wanted to feature some smaller brands and businesses! Read on to check them out.

Epara Skincare

Finding good skincare products for melanated skin tones has been a historical struggle for black women. This brand aims to help.

Born from the need to protect dark skin from the sun and take care of dryness and blemishes that present differently for black women, Epara Skincare addresses these concerns directly.

View this post on Instagram

Exfoliate, moisturize, sleep it off. Try our Moisturising Face Cream for that silky smooth skin. 🌱⠀ ⠀ ⠀ ⠀ ⠀ ⠀ #SoftSkin #HydratedSkin #LuxurySkincare #EparaSkincare

A post shared by Luxury Skincare for Women (@eparaskincare) on May 19, 2020 at 5:27am PDT

Skin cleansers, moisturizers, and skin serums are just a few of the products that Espara Skincare offers. These products are meant to treat and heal dark skin affected by sun damage, acne scars, and the signs of aging.

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Taking care of your skin is more important than covering it up. Try our Epara products today and experience the magic. 🌱 ⠀ ⠀ ⠀ ⠀ ⠀ #HydratedSkin #HealthySkin #EparaSkincare

A post shared by Luxury Skincare for Women (@eparaskincare) on Apr 24, 2020 at 5:27am PDT

Made by black women for black women, Epara Skincare encourages clients to treat their own unique skin type instead of settling for products designed for other skin types.

Interested? You can get Epara Skincare products on their website.

Juvia’s Place

Juvia’s Place has always been my go-to for bold and bright eyeshadow palettes with pigmentation that truly beats any other brand.

I love the variety that each palette has so you’re never stuck with the same color scheme or boring eyeshadow look.

View this post on Instagram

Our cool and warm tone Nubian Coral Palette 😍😍

A post shared by Juvia's Place (@juviasplace) on May 30, 2020 at 10:06am PDT

Not only does Juvia’s Place have beautiful palettes, but they also have foundation, concealer and other base makeup in a very wide range of shades.

It can be difficult for black women to find highlighters, for example, that work well with dark skin tones, but Juvia’s Place has every shade under the sun! Their products are sold exclusively through their website.

Jade & Fox Co.

Although they are closed right now for the pandemic, once they open back up Jade & Fox Co. is one beauty brand you won’t want to miss.

Jade & Fox Co. is a skincare brand that carries skin products for all different shades and tones. From body oil to face scrubs, these formulas are made without harsh ingredients to ensure your skin is getting the treatment it deserves.

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Allure Body Oil features notes of a fresh and sweetly innocent blend of light florals, teas, bergamot trailing down to light musks and patchouli.⠀ ⠀ ⠀

A post shared by Jade & Fox Co. (@jadefoxco) on May 12, 2020 at 7:05am PDT

Aside from their wonderful product, Jade & Fox Co. has the most beautiful packaging that shows off their colorful formulas and the ingredients that inspire them. I mean, look at those bottles above. Who wouldn’t want to have those on their counter?

On their Instagram, they also give tips on how to use their products and they explain why taking care of your skin is important.

View this post on Instagram

Guess who’s back? Summer Time Fine is currently available in 4 scents 🍍

A post shared by Jade & Fox Co. (@jadefoxco) on Apr 9, 2020 at 4:21pm PDT

Posting about how to best use the product is a great way of helping customers and guiding them on their skin care journey, perfect for beginners or seasoned skin care fanatics!

Get their products on their website once they reopen.

Beauty Bakerie

Beauty Bakerie is an amazing makeup brand that has gained a lot of traction in the beauty world!

In case you haven’t heard the hype (we featured them a while back in our article on makeup for dark skin), Beauty Bakerie has eye, lip, face, and other products to fit a wide variety of skin tones and the products are made to last. Oh, and many are scented to remind you of your favorite baked goods!

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If you do nothing else in life, secure the bags! . Try our InstaBake 3-in-1 hydrating concealers. Full coverage. Vegan. Hydrating mattes. Skin will look sculpted. #beautybakerie

A post shared by Beauty Bakerie (@beautybakeriemakeup) on Apr 29, 2020 at 12:57pm PDT

One of my absolute favorite things about this brand is their dedication to the unique needs of every skin tone. On their website, they sort products for you based on your shade and skin undertones to assure that you have a foundation, concealer, and other makeup products that will perfectly match your skin – no matter what shade!

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No carb counting this weekend! Go in for all the pints! Our So Icy Illuminators give you a rich glow! ✨

A post shared by Beauty Bakerie (@beautybakeriemakeup) on May 23, 2020 at 1:02pm PDT

Not only are their foundations sorted to match, but their makeup products are shown on different skin types so you can be assured they’ll look good on you before you buy.

You can find their products on their website or on Ulta’s website.

Briogeo Hair Care

Briogeo Hair Care has a variety of products for maintaining curls of all types, and taking care of your scalp. Their products are meant to rejuvenate your hair and scalp by using ingredients that are gluten-free, cruelty-free, and (mostly) vegan.

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How to restore strength + hydration to dry & damaged hair in three steps 💕 ✨Step 1: Once per week (or every other week depending on dryness/ damage level) apply our #DontDespairRepair deep conditioning mask and leave in hair for 5-10 minutes before rinsing ✨Step 2: After masking, apply a few drops of our #DontDespairRepair strengthening treatment oil, focusing on mid-length to ends, to seal down the hair cuticles that have been damaged by treatments like coloring, heat styling, over-washing or chemical straightening ✨Step 3: Enjoy the results! That's it! 😉 #Briogeo

A post shared by Briogeo Hair Care (@briogeo) on May 23, 2020 at 11:01am PDT

The Briogeo Hair Care website is easy to use for hair of all types – they have an online quiz to determine your hair type and what products will work best for you. Their products are made to help all women achieve healthy hair and healthy scalps.

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#Regram @CultBeauty: "Say TTYL 👋🏽 to frizz, dryness and damage with @briogeo's Besties Banana + Coconut Clean Hair Discovery Kit. Inside this jam-packed kit you'll find…⠀ ⠀ 🥥 Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo – draws impurities from the scalp and hair follicle to rebalance scalp health⠀ 🍌Be Gentle, Be Kind Banana + Coconut Nourishing Superfood Shampoo & Conditioner – hydrates and restores shine to dull, lifeless, and dry strands⠀ 🧖‍♀️Farewell Frizz Blow Dry Perfection & Heat Protectant Crème – a weightless finishing and heat protectant that smooths hair, enhances shine and tames frizz⠀ ✨ Don't Despair, Repair! Deep Conditioning Mask – restores natural vibrancy to dry, brittle, over-processed and lacklustre locks" #Briogeo

A post shared by Briogeo Hair Care (@briogeo) on May 19, 2020 at 1:44pm PDT

Additionally, all of the natural ingredients are listed clearly for each product so you’ll know exactly what you’re putting in your hair!

Can’t wait to shop? You can get Briogeo Hair Care products on their website!

Zodiac Freak

As an astrology enthusiast, I LOVE Zodiac Freak.

This brand combines beauty and skincare products with astrology and spirituality to create a wholesome self-care experience.

From oils to bath salts to planners, Zodiac Freak goes above and beyond the average beauty brand by caring for both the mind and the body.

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Let us help you celebrate the mother-figure in your life. Mother’s Day is a few weeks away and we’re created a gift set that will make this day extra special 💕⠀ ⠀⠀ Dear Mama Gift Sets include:⠀ ⠀⠀ Help mom relax like the Queen she is with our luxurious Rose Bath Salt ⠀ She can add aromatherapy with the hand poured soy wax candle in a fresh Clean Cotton fragrance. ⠀ ⠀ After a warm bath or shower, mom can enjoy the warm and sweet scent of our multi-use Rapture Oil. ⠀ ⠀ Save the best for last with ⁣truffles with white Belgian chocolate ganache center, infused with essence of rose, enrobed in dark and white chocolate then topped with dried rose petals.⠀ ⠀ #mom #mothersday #mothersdaygift #giftideas #muva #zodiacfreak #dearmama ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀

A post shared by Zodiac Freak (@realzodiacfreak) on Apr 24, 2020 at 5:22am PDT

With cute care packages and a wide selection of smudges, you can dive into your spiritual side or just get introduced to holistic wellness and relaxation through a variety of products!

You can buy from Zodiac Freak at their website.

Coloured Raine

Coloured Raine is another brand with gorgeous and bright eyeshadow palettes with colors that work well on so many different skin tones.

Unique lipstick colors, lashes, and beautifully arranged eyeshadow palettes are just some of the products they offer!

View this post on Instagram

Queen Status Bundle in full effect. The perfect trio🙌🏾 • • 👑 Queen of Hearts palette 🍁Beauty Rust palette 👸🏽May She Raine lipstick Get this bundle online for $50

A post shared by Coloured Raine Cosmetics®️ (@colouredraine) on May 18, 2020 at 2:48pm PDT

Above and beyond their product, this brand also features many black makeup artists on their Instagram page so that they can gain visibility. This also helps because Coloured Raine’s customers get a good idea of how the product will look on their skin tones.

You can find their collections and various makeup products on their website.

What is your favorite black owned beauty brand?

Psst: If you want to keep supporting black women, be sure to #diversifyyourfeed by following these 9 amazing black influencers for college women.

What is your favorite black-owned beauty brand or small business? Which one of these brands are you excited to try out? 

Let me know in the comments!

Tags : Beauty Products, Makeup, shopping guide, summer beauty

2 Comments
Originally published on June 6, 2020
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Comments

  1. Jessie Jameson says

    June 8, 2020 at 12:51 am

    Love it!! More content like this, please– supporting black-owned businesses right now is so important! Maybe a list of clothing stores next?

    Reply
  2. RMHOFF1 says

    August 8, 2020 at 7:14 am

    Don’t order from Juvia’s Place unless you want a very real chance of the item not being sent to you. Period. I don’t know what’s really going on with this company, but the owner needs to look into who she paying to have her customer service and shipping filled before a wire fraud investigation is opened or something.

    Reply

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