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Online Shopping Trend: Buying from a Blogger’s Closet


Fashion blogger wardrobe
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Have you ever read a fashion blog and thought to yourself, “wow, this girl has so many cute clothes–I always love her style! I wonder happened to that cardigan she wore last month…”? Well, with more and more writers turning to eBay, Etsy, or creating secondary “shop blogs” to sell their apparel extras, chances are that she sold it to a reader just like you!

With the rise of haul videos and fast fashion, it’s not uncommon for some of our favorite fashion bloggers to wear an item for a week or two, take a few pictures, and dispose of it — offering the piece up for sale at a considerable markdown.

How does it work?

Not unlike celebrities, well-known fashion bloggers are often sent freebies and samples of clothing, shoes, accessories, and other products by retailers hoping to being featured on their site. Of course, not all of the products sent to the ladies behind the blogs are perfect: items may not be the right size, may be wardrobe duplicates, or simply may not appeal to the writer. BUT if you happen to be a size 7.5, don’t already own glitter oxfords, and love the style, you can score yourself a new pair of super-trendy shoes, and a good deal.

Wanna learn the best ways to shop these “blogger sales,” as well as the best blog shops to check out? Read on for all the info!

Tips & Tricks For Shopping Bloggers’ Closets

Clothes in a wardrobe
Photo Credit

* Check items for quality and value.

Just as you would when thrifting in person or buying secondhand clothes online, note the condition of the item you’re interested in. Is it new, with or without tags? Has it been altered? Are there any defects or imperfections? A good shop blog will have pictures and item descriptions, and bloggers should be able to answer any of your questions before you buy.

Where value is concerned, make sure you’re really getting a bargain: Paying $40 for a pair of gently-used J.Brand Houlihan pants is an excellent value, but paying the same price for an inspired pair from Topshop is not. Also, look out for price markups on sold out and hard-to-find pieces (like Forever 21’s sideways cross ring, an all-time blogger favorite!).

* Investigate payment methods and note the return policy.

Most independent shop blogs accept PayPal, either directly through the site or through email correspondence. If the latter is the case, expect to send your favorite blogger a quick e-mail through the specified address noting very specifically which item you’re interested in purchasing and look for a corresponding PayPal invoice from her shortly to follow. Purchase information and payment methods are usually found on individual posts and FAQ pages. It’s also important to look into the return policy, as many shop blogs do not accept returns or offer exchanges. If this is the case, shop carefully!

* Watch out for shipping costs!

Unfortunately, shipping prices can add up quickly and drastically increase the cost of your purchase, especially if you’re buying from an international seller. Look for information on the site or ask about shipping costs, destinations, flat rates, package tracking, and discounts for multiple items before making your purchase.

Shop Blogs to Try

Clothes on hooks
Photo Credit

Ready to get started?! Check out this short list of blogger-run shop sites and the blogs that inspired them for cute clothes, good deals, and great content! Make sure to let us know of any other shop blogs you frequent by leaving a comment below.

  • ShopToast by Rumi of Fashion Toast: Huge variety of styles and sizes with a penchant for quirky designer pieces.
  • from Refinery 29: Featured brands, boutiques, and R29-approved pieces in one place, all brand new.
  • Shop Karla’s Closet from Karla’s Closet: Amazing vintage finds, affordable prices, easy-to-navigate site. Items go fast!
  • ShopBeautyCrush by Samantha of Beauty Crush: Newly-launched shop featuring fashion-and-beauty maven Sam’s makeup products and clothing from the UK!
  • ShopHardCouture from Kristine of HardCouture: Fashion blogger’s personal project turned into her own brand and the creation of this site. Feminine and flirty custom-made apparel, vintage clothing, and handmade jewelry and accessories with just enough edge.

Another New Blog Shopping Site:

CF's shopping boutique

Another hot shopping option is Google’s newly-launched fashion site,! A bunch of popular blogs are experimenting with the platform and creating their own shops, including CF – check out our boutique here.

While the clothes sold at don’t come directly from your favorite bloggers, it’s still a great site to check out if you’re looking to find new clothing, exact pieces featured on blogs in your personal size, or just want to be inspired. And you can always make your own boutique – if you do, share the link with us in a comment!

What do YOU think?

Would you buy clothing or accessories directly from your favorite bloggers? Have a great site to share or tips to offer? Do you have a shop blog of your own? Leave a comment and let us know!

Posted on on December 9, 2010 / Filed Under: Shopping / Tags: , , , , , , , , ,

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30 Responses to “Online Shopping Trend: Buying from a Blogger’s Closet”

  1. 1
    December 9th, 2010 at 1:18 pm

    There are definitely tons of bloggers out there that I wish I could swap clothes with, but at the same time I am always apprehensive about buying something without trying it on first, especially if there is no return policy. Which is why I like to opt for places where I can always return it if it doesn’t fit or look good on my body type, etc.

  2. 2
    December 9th, 2010 at 2:09 pm

    I’m a total Rumi Neely fangirl, I haven’t bought anything from ShopToast yet but I always try to find pieces she wears, like Lita boots and that Elizabeth and James knuckle ring she wore every day last year…

  3. 3
    December 9th, 2010 at 2:43 pm

    i dont have much money but i really love serena vander woodsens style can you help?

  4. 4
    December 9th, 2010 at 3:10 pm

    I love looking at other people’s clothes, but I prefer to buy ones I can try on first…and there’s just something so icky about used shoes/makeup.

    Meh. I think I’ll pass…I like the Boutiques idea though.

  5. 5
    December 9th, 2010 at 4:13 pm

    Aah I am so too selfish to do this, but I think it’s awesome when bloggers give away their clothes. I organized a clothes swap a few weeks ago which has been really fun, but proves I hate letting go of my clothes.
    Annie of Time Enough for Drums also has an etsy shop :]] and I think Elizabeth of Delightfully Tacky does too.


  6. 6
    December 9th, 2010 at 4:33 pm

    I like Boutiques too… But haven’t spent a lot of time there yet…

    I’m not much of a second hand clothes lover. I don’t know why. I don’t think I would buy from other bloggers just because there’s something a little wrong with earning money on something you got for free. Maybe that’s just me.

  7. 7
    December 9th, 2010 at 6:09 pm

    Thanks so much for including that note about payment methods. I’m an evangelist for VeriSign, an online security company, and I’m going around to various blogs that are discussing holiday shopping issues to ensure that the proper security methods are being described. Your note about Paypal is spot on.

    One other point – if a site uses a Paypal shopping cart, your transaction will be secure, but that doesn’t necessarily reflect on the reputation of the company itself. Check referrals and any online discussion about the vendor, and also look for any additional trust seals – from the BBB, or, for example, the VeriSign Trust Seal, which provides identity authentication and malware scanning to sites that use Paypal (or another source) for their shopping carts. In any case, as I’m sure you know a lot of the best buys can be had online (especially for niche markets like yours) so as long as you stay safe there’s no reason NOT to enjoy the glory of the global marketplace.

  8. 8
    December 9th, 2010 at 6:35 pm

    This is a really cool idea! Im a blogger myself but not a fashion one normally, and I doubt anyone would want to buy my clothes (though I have a BRAND new pair of wellies for the taking peeps) and I’d miss my clothes too much.

    I know I follow Khloe Kardashian Odom’s closet thing on eBay. Wish I could afford and wear her clothes!

  9. 9
    December 9th, 2010 at 8:21 pm

    I love this post! :) Thanks for the great tips, I just checked out Karla’s Closet, amazing finds there, but they’re all sold out already! :0

  10. 10
    December 9th, 2010 at 11:27 pm

    Yeah, I definitely prefer trying stuff on first…and alot of ShopToast’s stuff seems to be similarly priced to what you’d find in a store…I think i’ll pass :)

  11. 11
    December 10th, 2010 at 3:54 am

    I’m one of those people who put garments on blog for sale after wearing them for a few times~ =) But I personally don’t like to buy second hand stuffs though, except for some vintage items..

    And yeah I do have an online store!

  12. 12
    December 10th, 2010 at 4:10 am

    I agree…I don’t really think it’s fair for bloggers to sell/mark up for items they get thrown at them…

  13. 13
    December 10th, 2010 at 5:26 pm

    I had no idea that this concept existed lol…I’ll have to check out some of these sites! It’s like a thrift store, pre-sifted for all the good stuff. Perfect.

    I think it’s completely fair for bloggers to make a profit on items they sell that they may have gotten as a gift. They likely put a good amount of energy into photographing, editing, describing, and posting the piece online…why not make some $$ for their time?

  14. 14
    December 11th, 2010 at 5:56 pm

    love this post. i just purchased my second blogger buy! from 5 inch and up :), i love buying from my fav bloggers. it’s a personal transaction and has memories to it.

  15. 15
    December 29th, 2010 at 4:06 am

    This is really great idea for online shopping .I think it’s completely fair for bloggers to make a profit on items they sell that they may have gotten as a gift.

  16. 16
    February 12th, 2012 at 12:13 am

    Thanks for this great information.

    Online shopping india

  17. 17
    February 18th, 2012 at 8:11 am

    Online shopping reduced the overall cost in multiple ways, which gives an advantage of lower price for any product rather than offline shopping. Study says that online shopping may offers 5 to 20 lower price than offline prices.

  18. 18
    July 19th, 2013 at 1:43 am

    I like all posts! :) Thanks for the awesome tips,its fair job for online

  19. 19
    October 21st, 2013 at 6:59 am

    I like the Boutique initiative, but I prefer to buy clothes I can try on first. My outfit should fits me perfectly in size and style. However, I love looking at other people’s clothes :)

  20. 20
    June 18th, 2014 at 8:23 am

    Online shopping is the great for buy and selling we are also in this business welcome you to visit our website. Thanks you….

  21. 21
    December 30th, 2014 at 12:01 am

    Nice post, thanks for tips.

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