Photo Credit: Tera Leuthauser
If you’ve heard of Gilt Groupe, Henri Bendel, Nanette Lepore, or Shopbop, then you’ve probably come into contact with a Bollare campaign. Chances are, the fashion and beauty PR firm has helped some of your favorite brands make it big.
This week, Accessories Director Tera Leuthauser shares what it’s like to split her time between New York and LA, how nannying through college helped her career, and why being nice pays off.
College Fashion: Did you go to college? If so, what did you study? What was your college experience like?
Tera Leuthauser: Yes, I went to University of California, Irvine. I had the time of my life and wish I could go back! I studied Psychology and Social Behavior, as well as Sociology, and although I ultimately didn’t end up pursuing a job directly in this field, I definitely believe that I took away key learnings that have helped me in my life and career time and time again.
CF: What was your sense of style like in college? How would you say it’s changed?
TL: As most of my girlfriends and I lived in Newport Beach for the majority of our time in college, I think that the beach aesthetic and lifestyle played into our wardrobe choices for sure. A lot of swimsuits and flip flops 🙂 When we dressed up to go out, it was mostly jeans and pumps, and occasionally a themed costume. Oh, the pictures my sorority sisters could share!
I think my true style personality came out when I moved to New York directly after college, and I was able to experiment a bit more with my look. As my career progressed in fashion, I became more willing to explore trends and build a wardrobe that was inherently “me.”
CF: Did you have any internships or jobs in college? What were they like?
TL: I was a nanny throughout my four years, and loved being a role model to the young kids I spent every day with. Additionally, I interned at several magazines in the Orange County area, and tried to soak up as much information and advice as possible. Although I was incredibly busy with work and school, I knew the importance of the internship experience, and valued the time I spent learning about the industry.
Photo Credit: Screenshot
CF: What’s your favorite part of your job?
TL: My team! As the Accessories Director here at Bollare, I’ve built an incredible division full of rockstar publicists, both in New York and LA. I love the team spirit we have, and to watch the collaborative effort that organically comes from a group of people that are exceptionally good at their jobs.
CF: What’s your least favorite part of your job?
TL: I wish there could be two of me! One for each coast so I could spend more time in each office, and less time traveling back and forth.
CF: What’s been a standout/favorite moment of your career so far? Is there a project you’ve been particularly proud of?
TL: Being a part of Bollare’s growth has been a rewarding experience for me, and something I am very proud of. During my three years here, I have watched the team grow from LA to New York, and expand to upwards of sixty employees. It’s extremely gratifying being able to see your hard work displayed in two beautiful showrooms across the nation!
CF: What’s a typical day like for you?
TL: There is no such thing! That’s the wonderful thing about PR – my routine changes on a daily basis. From client meetings to collection reviews, and photo shoots to internal brainstorms, I love that I get to dabble in so many interesting aspects of the fashion industry.
CF: What’s your favorite piece in your closet?
TL: My Alexander Wang Kirsten Tote… I am obsessed! I have it in black, so it goes with everything, but it has an edge that makes it stand out.
CF: What advice would you give to a College Fashion reader that wants your job?
TL: You have to start at the bottom and work your way up! Take advantage of internships and assistant opportunities, so that you can learn the basic skill sets that Fashion PR is grounded on. From there, network and be nice to everyone! This industry is based on relationships and contacts, and I guarantee you will enjoy your career more if you have a positive attitude!
Are you interested in a fashion PR career like Tera’s? What fashion industry leader do you want to hear from next? Tell me in the comments section!