This post will show you the ten hottest makeup trends for 2024.
2024 is here, and with it, new makeup trends!
Take your makeup to the next level with the ten hottest makeup trends to know in 2024, plus the makeup products that will help you achieve the looks.
This year, there is a trend for everyone, whether you are a makeup minimalist looking to embrace the look of her natural skin or a makeup maximalist who wants to amp up her look with bold, futuristic makeup.
No matter where you fall on the beauty spectrum, you’ll surely find a trend you’ll want to try.
Just remember to view this trend list as makeup inspiration rather than makeup requirements; ultimately, makeup is about expressing yourself and enhancing your favorite features, regardless of what is currently trending.
So, without further ado, read on for the top 10 makeup trends of 2024!
Table of Contents
Makeup Trends for 2024
1. Sugar Plum Fairy Makeup
It should come as no surprise that Hailey Bieber started another must-have makeup trend just in time for the new year.
You may remember her signature “glazed donut skin” or “strawberry makeup” looks, but Hailey has now introduced us to “Sugar Plum Fairy” makeup, inspired by her role in The Nutcracker as a teen ballerina.
This feminine, ethereal makeup look instantly went viral on TikTok, and features plenty of pink blush and shimmery eyeshadow and lip gloss, along with a natural-looking base and a light coat of mascara.
Get the Look:
Tap into your girly side with Sugar Plum Fairy makeup — it’s especially perfect for this time of year since the ample amount of pink blush is reminiscent of Cold Girl Makeup, giving it a wintry vibe.
To see how Hailey achieved this makeup look, you can check out her TikTok makeup tutorial here.
While she doesn’t show the exact products that she uses (other than her now sold-out Rhode Peptide Lip Tint in “Jelly Bean”), you can get the look with any shimmery pink eyeshadow, like this shimmering foil eyeshadow in ballet pink from Lawless, a clean makeup brand. It will melt into your lids to create a high-shine effect and add dimension.
You’ll want your lips to sparkle too, so go for a lipgloss that has shimmer in it, like Makeup by Mario’s Pro Volume Lip Gloss, which has a multi-dimensional shine to it.
When layered over a darker lip liner (while not confirmed, it’s speculated that Hailey used Mac’s lip pencil in the shade “Cork”), the gloss will make your lips look luminous.
2. Sustainable and Clean Beauty
Sustainable and clean beauty is always in!
The ingredients in our makeup matter, as does our makeup’s impact on the planet.
Luckily, beauty brands are taking steps to offer clean and sustainable makeup, with ingredient transparency, eco-friendly and recyclable packaging, refillable containers, and other measures.
Here are some of our favorite clean makeup brands with sustainable initiatives:
Shop Sustainable and Clean Beauty:
Saie Beauty has partnered with a non-profit organization to make recycling their products easy and effective.
After you finish five of their products (their Glowy Super Gel is a personal favorite of mine), you can use their pre-paid shipping label to send your empties to a special sorting facility that ensures the packaging gets recycled properly.
The brand is also climate-neutral certified, leaping bunny certified, and free of potentially harmful ingredients like GMOs, synthetic fragrances, talc, parabens, and more.
Another thing to look out for when shopping for sustainable beauty is refillable packaging.
For example, RMS Beauty’s clean foundation is refillable, so the outer packaging can be reused and eliminates unnecessary waste, plus is made with clean ingredients.
3. Monochromatic Makeup
We wear monochromatic outfits, so why not try monochromatic makeup?
You’ll be seeing a lot of this in 2024, which is good news for makeup minimalists.
Monochromatic makeup means using the same color on your eyelids, cheeks, and lips for a cohesive look. It also means that you don’t need multiple beauty products to achieve this makeup look; a single multi-use product will get the job done by itself!
Not only is this trend budget-friendly, but it will also cut down on the amount of time it takes you to do your makeup.
It’s much quicker to use one product all over your face than to play around with various shades, making the monochromatic makeup trend ideal for mornings when you’re running late for class or when you’re traveling and don’t want to have to pack a ton of makeup items.
Get the Look:
I love how quick and easy the monochromatic makeup look is to achieve — plus how affordable it is since you’ll only need one multi-use makeup product rather than multiple eyeshadows, blushes, etc.
Take e.l.f. Cosmetics Monochromatic Multi-Stick, which was created specifically for monochromatic looks.
It costs only $5, and its cream-to-powder formula can be used on your eyes, cheeks, and lips (BTW, its small size makes it perfect for tossing into your bag for touch-ups on the go). Blend it with your fingers for a natural flush of color.
Ilia’s Color Haze Multi-Use Pigment is another versatile makeup product that can be used both as a cream blush and as a lip color.
It features a metal applicator that delivers a dewy look on the cheeks and a matte finish on the lips, available in flattering warm shades.
4. Natural Brows
Eyebrow trends come and go; over the last several years, we’ve seen them go from ultra-precise and sculpted-looking to super fluffy and laminated.
In 2024, expect to see the return of natural brows.
The good news? This “trend” is budget-friendly and perfect for low-maintenance girlies who don’t want to invest a lot of time or money into their look.
So, rather than pay to get your brows laminated or shell out for tons of brow makeup products, consider keeping your brows natural-looking this year.
Get the Look:
For natural-looking brows, less is more.
You can leave them totally untouched or use a brow pencil that matches the color of your eyebrows to fill in any sparse areas you may have (rather than also add shape). Kosas makes a great one!
Skip any concealer around your brows — no “carving out” needed here.
As an optional step, brush a flexible, clear brow gel through them for a bit of hold, minus the crunchiness or stiffness.
This Ami Colé Ultra-Flex Brow Shaping Gel offers a lightweight formula infused with care ingredients to help promote brow growth, as well.
This simple brow technique will shorten your makeup routine and give you an effortless, natural look.
5. Thin Eyebrows
The other brow trend for 2024? Thin eyebrows.
I know it couldn’t be more opposite to the natural-looking brow trend, but hey, at least you have options!
Inspired by the thin eyebrow beauty standard of the ’90s, this look has been gaining popularity thanks to stars like Doja Cat, Bella Hadid, Gabbriette Bechtel, and a certain viral TikTok filter.
Just like all trend cycles, things that were once in style tend to come back into fashion all over again at a later time. So it’s no surprise that after the last few years of fluffy, brushed-up, laminated brows, ’90s-inspired thin eyebrows are back to make a bold, contrasting statement.
Get the Look:
Of course, you could pluck or wax your bows to achieve the ultra-skinny brow look, but TBH, I wouldn’t recommend it.
Eyebrows are notorious for *not* growing back, so I’d avoid taking that risk — especially if, down the line, you’ll want fuller-looking brows again.
You can try out the skinny eyebrow trend temporarily by using some full-coverage concealer instead of hair removal, which could yield permanent results.
By applying a matte, full-coverage concealer (the NYX one above is also waterproof!) along your brows, you can conceal them to your desired thinness and get this look minus the long-term commitment.
6. Graphic Eyeliner
The future is now with bold, futuristic-looking graphic eyeliner looks hitting the beauty scene in 2024.
Experiment with unconventional designs, brightly colored hues, and shimmery, holographic touches, which are the ultimate way to stand out in a crowd.
Celebs like Storm Reid and Ariana Grande are fans of this look, whether with colorful shades or by playing with blank space around the eyes.
This makeup trend will allow you to tap into your creative side and think outside the box when doing your makeup — anything goes so have fun!
Get The Look:
Liquid eyeliner is the key to achieving a graphic eye look, as it will allow you to “paint” on the liner without needing to blend or tug on the skin around your eyes.
Classic black liquid liner works, but you can take it up a notch with a product like Fenty Beauty’s Glitty Lid Shimmer Liquid Eyeliner, which comes in three metallic jewel tones featuring smudge-proof shimmer.
If you’re worried that you won’t be able to create your own graphic eyeliner look, no worries: Simmihaze Beauty’s Eye Play Glitter Pack does all the work for you!
Simply stick the glittery designs onto your eyelids, and you’ll instantly achieve the graphic eye look… no eyeliner skills necessary.
7. Skin-Like Base
In 2024, real skin is in!
Gone are the days of wearing heavy, full-coverage, matte foundation. Instead, embrace your real skin by opting for light coverage products like skin tints, tinted moisturizers, and BB creams.
The goal is to *enhance* your skin rather than completely cover it up — and if you’ve been nurturing your skin with a solid skincare routine, why not show it off?!
Get the Look:
A skin tint with a natural finish like the Summer Fridays Sheer Skin Tint is going to give you a more even-looking complexion but feels weightless on the skin.
The Summer Fridays tint provides a sheer tint of color to diminish any redness and or pores, but its sheer-to-light amount of coverage, plus its hydrating properties (including vitamin E and squalene), make it feel more like skincare rather than makeup.
Wearing SPF every day is a must, and Ilia’s Super Serum Skin Tint offers mineral SPF 40 protection, along with potent skincare benefits and light coverage.
The serum, which is infused with active skincare ingredients, is safe for sensitive skin and can improve the look of your skin over time; plus, it leaves a dewy, natural finish.
8. Shimmery Lids
Turn up the sparkle in 2024 with shimmery eyelids!
This makeup trend is perfect for nights out on the town or anytime you are dressing up and want to go for a glam look.
Pack on a shimmery eyeshadow across your main lid space, or start with a matte shade and add a shimmer shadow over top for a similar effect.
Also, consider eyeshadows with metallic, holographic, and iridescent finishes.
This eyeshadow trend works in just about every hue imaginable, but Selena Gomez’s shimmery ice blue eyeshadow look is especially fashion-forward (expect to see tons of blue eye makeup looks in 2024).
Get the Look:
It’s time to shine: don’t be afraid to pack on the glitter and shimmer across your eyes this year.
You can opt for eyeshadows that are already sparkly, like NYX’s Ultimate Glow Shots Liquid Eyeshadow. The liquid formulation is going to give you a brightening, shimmery look without flaking or fallout and is available in bold hues, including this blue shade similar to Selena’s.
Another option that can transform any plain eyeshadow into a shimmery one is to use a sparkly topper, like Urban Decay’s cult-favorite 24/7 Moondust Glitter Eyeshadow. You can use it alone or layer it over a matte eyeshadow for a luminous look.
Makeup by Mario’s Master Crystal Reflector is ideal for those who prefer a less intense (but still sparkly) look. It offers a translucent wash of shimmer for a spotlight effect on the eyes without colorful pigment.
9. Two-Tone Lips
Will you be daring enough to try two-tone lips in 2024?
If so, you’ll be in good company with Megan Thee Stallion, who rocked this makeup trend at a recent event. Her top lip featured a darker shade, while her bottom lip had a lighter shade, creating a two-tone effect.
There are many variations that you can try out, from fully contrasting colors to colors that have only a subtle difference in tone.
This creative lip trend also involves plenty of shiny gloss, which will add to the attention-grabbing lip look.
Get the Look:
If you want to get Megan’s exact lip look, you can use the exact Revlon products listed in the breakdown above, including the Colorstay Matte Lite Lip Crayon in the shade “On Cloud Wine.”
Start with lining both your top and bottom lip in the same shade of lip liner, and then apply the lip crayon to only your top lip for a bold look. (The same can be done with a lipstick or lip stain, too).
Then, apply clear lipgloss to both of your lips, like Fenty Beauty’s Gloss Bomb, a non-sticky and ultra-glossy option that has a luminizing effect.
10. Faux Freckles
While faux freckles are not necessarily a new makeup trend, this look has ramped up in popularity and is set to be huge in 2024.
Faux freckles evoke the summery vibe of being sun-kissed and give off the impression of natural, makeup-free skin (which ties back into the skin-like base trend we discussed earlier).
Of course, if you naturally have freckles, all you have to do is embrace them rather than cover them up with full-coverage foundation or concealer. Lucky you!
But if you are freckle-free and want to try out this look — like Sydney Sweeney did — check out the products below.
Get the Look:
You may be thinking about dotting an eyeliner pencil all over your face, but the key to achieving realistic-looking freckles is to use a product with the right formulation.
Freck’s The Original Freckle pen will create faux freckles that sink into your skin or foundation rather than sit on top like eyeliner would, while Marylia Scott’s “What the Freckle?” is a water-resistant option that you’ll be able to wear at the beach this summer.
Don’t be afraid to get your hands dirty, either: the most natural-looking faux freckles can be created by using your fingers to blot the product around your face for a subtle, realistic effect.
You can also use these products to enhance any beauty marks or freckles you already have for a bolder look!
What do you think of our 2024 makeup trend predictions?
Which makeup trend is your favorite? Did we miss any makeup trends? Leave a comment and let us know!