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Blogging 101: How to Start Your Own Personal Style Blog


Girl blogging
Photo credit

Over the last few months, we’ve been interviewing some of the most fabulous girls in the blogging community for our Blogger Inspiration series. We’ve learned about their styles, as well as who they are and what they do, but so far, we haven’t looked at what it takes to be a style blogger yourself.

Judging from your comments, many of you have already started your own style blogs, or have at least considered it. And for good reason – fashion blogging is growing so fast, and for the first time ever, bloggers are being noticed and taken seriously in the fashion industry. There’s truly never been a better time to blog about your style.

Whether you already have a style blog or are considering starting one, this guide will teach you the basics of fashion blogging. Of course, there is no right or wrong way to blog – this guide is designed to give you a rundown of the fundamentals, and the best tips we’ve gathered from our fashion blogger friends. We hope you find it helpful and informative!

4 Reasons You Should Start a Style Blog

Blogging looks great on a resume.

Blogging can give you a head start if you want to work in certain industries (fashion, journalism, marketing, media, etc.) – it not only gives you relevant experience in your field, but it’s also just a great way to show you can commit to something and follow through. With the growth of blogging in the fashion community, a style blog can give your resume a little boost above the rest.

It’s a great way to document your style.

Blogging your outfits on a regular basis is a fantastic way to develop your style and get a feel for what looks good on you. It also forces you to make more of an effort – knowing you have to photograph your outfit a few times a week will encourage you to really look at everything you own and make new combinations. Your blog can also act as a personal style journal that you can look back through when you can’t remember which shoes you wore with that dress.

You’ll be part of a great community.

While there can be lots of negativity in the blogging world, most of the style bloggers you’ll meet will be lovely people. The good ones are all very encouraging and excited to meet other girls in the same boat. Many bloggers even arrange meet-ups or swaps in their area so you can make a bunch of new friends.

It’s fun!

At the end of the day, the best reason to blog is for the enjoyment. Whether you end up loving the challenge of getting dressed in something new and unique every day, taking pictures, or just having your voice heard, you’ll likely find some aspect of blogging entertaining and fun.

Getting Started with Your Style Blog: The Basics

Portraits of popular fashion bloggers
Photo credit

So you’ve decided you want to start a style blog. Awesome!! What’s next? Here are a few steps to help get you started.

Read other blogs.

This is perhaps the best piece of advice anyone can give you: Read blogs in the area in which you want to write yourself.

While we don’t encourage copying or imitating other blogs, reading as many blogs as you can will give you an idea of what you want your blog to be like, or how you want it to be different from the rest. Look at the way your favorite bloggers communicate with the reader; are they open about themselves and their lives? Do they focus just on clothes, or are there other topics? Is there mainly photography, or just a few pictures? These are all questions you need to consider for your own blog, too.

Find your niche.

Admittedly, many style blogs are depressingly similar, but the most successful ones are different from the rest. So think about it: What will make your blog stand out from the crowd? Copying someone else’s blog idea is never going to lead to success, so it’s best to find your own “niche”, and stay true to your own perspective on style.

Finding your niche can be difficult, but it helps to think about what makes YOUR style different from everyone else’s, and how your perspective is unique. For more on this, see our next tip.

Write about what interests you.

Passionate about shoes? Write a shoe blog. Love finding designer-inspired pieces for cheap? Focus on this. You can always tell the bloggers who are genuinely interested and engaged in what they write about, whether it’s high fashion, or day-to-day aspects of their lives.

Some bloggers include lots of information about what they’ve been doing, kind of a personal diary, and this is a great way to engage your reader. Not your thing? It doesn’t have to be! If you’d rather post images and a little description, go for it. If you’d rather write objectively, put aside the personal stuff and tell it like it is! There are no hard and fast rules, just do what you like!

Get involved in the blogging community.

Sites like Chictopia, Lookbook, Independent Fashion Bloggers and Weardrobe are great places to meet new bloggers and learn about blogging. Blogging is all about give and take – if you read lots of blogs and leave interesting, engaging comments on their posts, they might come visit your blog in return!

However, whatever you do, don’t just leave “follow me and I’ll follow you”, or “check out my blog!!” comments everywhere you go – this makes you look like a spammer and is the quickest way to annoy people and ensure your favorite bloggers probably won’t visit your site. (More on this later.)

3 Characteristics of a Great Style Blog

While I said before that all blogs are different, and that’s what makes them great, but there are a few characteristics most style blogs share that makes them great.

1. Clean, easy-to-navigate layout

Layouts can be tricky, especially if you’re not tech-y, so it’s best to stick to some of the default options at first. Just avoid anything too cluttered – confetti falling all over the screen and music playing are no-nos.

2. Regular updates

You don’t have to update every day – few bloggers have time to do that – and of course you can take some time off every now and again, but try to update at least once a week and, most of all, be consistent. A few times a week at the start is usually enough to get your motivated.

3. Good quality photographs

The link between style blogging and photography is interesting – many style bloggers are also photographers. You don’t have to invest in a fancy DSLR from the start, but a tripod and remote are great things to have if you’re going to take your own pictures. Try to take photos in good lighting (a lot of bloggers take photos outside and take advantage of natural light) and don’t over-edit them.

What the Bloggers Say…

In our Blogger Inspiration interviews, we asked each blogger what advice they would give to someone starting a blog. Here’s what they said…

“Do it! It’s a great way to have a creative outlet and to be inspired/share inspiration. Also, don’t blog to get followers and always be yourself. I think people see huge bloggers like The Clothes Horse or Fashion Toast and they think that they can start a blog and it will just ‘get big’ on its own without effort, but the truth is that those bloggers spent years honing their blogs and bringing great content to their readers. And I think first and foremost they started blogging because it was fun and they loved it – they didn’t do it to become famous. Blogging to get followers or comments is missing the point.” – Elizabeth of Delightfully Tacky

“You have to be committed to whatever it is you are blogging about, because it is harder work than it looks. I myself am guilty of not posting as much as I would like, but blogging does suck up a lot of time. If you are passionate though, you will be okay.” – Georgina of Cupcake’s Clothes

“As cliche as it sounds, be yourself! Most of the girls who try to be their favorite blogger or try to rip someone else off never make it… and never really have fun because they aren’t themselves! Take what makes you unique and showcase it on your blog – whatever it may be! Michigan, style and the corny adventures Brett and I take are my life… and who would have thought my readers would have liked to read about those things? I had no idea, but I went with it… and now I have something that is my own.”- Tieka of Selective Potential

“Write about what you love and create as much of your own content as possible. The best thing you can bring to a blog is your unique perspective so utilize that as much as possible by creatively expressing your point of view through words, images, videos; whatever works for you.” – Rebecca of The Clothes Horse

“Blogging takes a lot of time, so you have to love it. Try to have continuity in your posting schedule, interact with your readers, utilize social networking platforms (such as twitter, facebook, lookbook and others) and focus on your content. Also, join IFB (!” – Keiko Lynn

Want More Advice?

There are countless guides to fashion blogging around the internet once you start looking. Independent Fashion Bloggers regularly posts blogging guides and a weekly list of links submitted by bloggers that have some great advice. Another great idea, even if you’re already a blogging, is to check out the Indie Conference, written by Elizabeth of Delightfully Tacky and Tieka of Selective Potential, which has some great advice from two of our favorite bloggers.

Finally, bloggers themselves have written some great blogging guides. Check out: 10 Reasons Why I Unsubscribed From Your Blog, The Many Hats a Successful Blogger has to Wear, How to Make Your Style Blog Big, and one of our favorites, How to Become a Star Style Blogger.

Your Thoughts?

What do you think? Would you consider starting a personal style blog of your own? Was this advice helpful? Let us know in the comments!

Posted on on May 25, 2011 / Filed Under: College Life / Tags: , , , , ,

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41 Responses to “Blogging 101: How to Start Your Own Personal Style Blog”

  1. 1
    May 25th, 2011 at 6:51 pm

    This is great! I started a blog about 1 month ago and use it as a kind of journal to document the things i wear and things i make. I want to be a designer and have always been really bad at remembering or jotting down what i was thinking/feeling when i designed something and blogging is really helping me with that. I dont have nay followers or anything, but im quite happy in my anonymity :-) blogging i great! Thanks for the article.

  2. 2
    May 25th, 2011 at 6:54 pm

    I’ve just started blogging, and I’ve really been enjoying it so far.
    I already notice definite improvement in my photography and styling skills; you have to be on top of your game if you want to make interesting posts!

  3. 3
    May 25th, 2011 at 7:22 pm

    I’ve got two blogs right now, and I’ve been really happy with them both so far. One of them is a very specific topic (starter marriages) and I post about once a week.

    The other is my style blog, and I’m still working out how personal I want to go with it. I try to post twice a week, but with graduation and moving coming up it’s been difficult recently! I’m having a lot of fun doing it through, and coming up with new outfits. :) Plus I’m a bargain shopper, and it’s great chronicling the wonderful bargains I get and how others can get them.

    I love reading tips on how to make my blog better, and I definitely plan to incorporate them in the future (I actually just got a new camera recently!).

  4. 4
    May 25th, 2011 at 7:28 pm

    This was a really well written/informative article! I loved it great job. :)

  5. 5
    May 25th, 2011 at 7:33 pm

    Zephyr encouraged me to start blogging in November 2009 and I’ve been hooked ever since. Thank you, Zephyr!

    xoxo Hannah

  6. 6
    May 25th, 2011 at 10:46 pm

    It is beyond ironic that this post was put up today because I was seriously considering starting my own blog very recently. This looks helpful but where do I start the page. Are there set layouts I can use or other informative websites like that?

    Thanks !

  7. 7
    May 25th, 2011 at 11:45 pm

    Interesting article, I started blogging almost a year ago and I love it, it’s fun. It does take time though so I don’t blog as much as I’d like to during school. But this summer I’m excited to have more time for it! :)

  8. 8
    May 26th, 2011 at 12:22 am

    Also this site encouraged me to start my blog =)

  9. 9
    May 26th, 2011 at 12:25 am

    Great post! Glad to see you encouraging others to start a blog. You are proving that blogging isn’t just for techies, its for everyone. Keep up the good work.

  10. 10
    May 26th, 2011 at 12:47 am

    Yay :) tips like this are always good reminders!

  11. 11
    May 26th, 2011 at 1:48 am

    Thanks for sharing so many tips and reminders!

  12. 12
    May 26th, 2011 at 4:08 am

    Yay – good tips! Joining sites really helped my site get out there – another thing that helps for me is commenting on other blogs. I also found other blogs through commenting. :)

    I also started my blog after reading College Fashion daily, and blogs such as Charlotte’s. :) While I don’t blog with a specific audience in mind, one interesting thing that I found was that blogging helped me be more style and fashion conscious – and even when I’m too busy to update my blog, I find myself thinking – would this outfit be blogworthy? Or when I buy new clothes, I would think – what are the other ways that I can wear this?

    And as Alison mentioned, the one thing this article missed was how/where do people make their own blogs?

    I personally use blogger (I believe it’s a part of google now), but there are some other bloggers who use wordpress, tumblr (really easy to do), etc…

    Blogging is hard work, but it is rewarding too! :)

  13. 13
    May 26th, 2011 at 9:53 am

    thanks for all the great info!

    here’s a thought to all of those interested in starting a blog – most of the fashion ones that i’ve seen (& feel free to correct me if i’m wrong here) feature people who wear a lot of dresses & skirts. being the tomboy i am, i tend to live in pants & shorts & would greatly appreciate a fashion blog where those items are featured more than they seem to be. (collegefashion is a nice exception!) i’d do it myself, but school has an extremely firm hold on my life, so no time. :(

  14. 14
    May 26th, 2011 at 9:54 am

    Thanks for the great advice, I started a blog randomly one day and I love doing it but I am still trying to figure out what will be interesting to others.

  15. 15
    May 26th, 2011 at 10:47 am

    I’ve been interested in starting a blog for a while, but I’m really nervous about having a nice looking layout. I don’t know the first thing as how to make my own and I don’t want it to look cheesy :/

  16. 16
    May 26th, 2011 at 11:23 am

    Great tips! I also recently started my own blog after reading CF daily! :)

  17. 17
    May 26th, 2011 at 1:51 pm

    Thanks for the tips! I’ve been blogging since March and I love it – I never realized just how much time it takes up though! I agree that you have to love it if you’re going to make it work for you

  18. 18
    May 26th, 2011 at 4:39 pm

    Thanks for this. I have always wanted to start a blog but never knew how to and didn’t want to ask since I didn’t think anyone would help me. These tips are helpful and should give everyone an idea of rather its a good idea to open up a blog!

  19. 19
    May 26th, 2011 at 5:26 pm

    Great article! I really loved the content in this post. I started my fashion blog in June 2010 it has been a great experience for me you learn so much about fashion but also get exposed to different forms of fashions in other cultures.

  20. 20
    May 26th, 2011 at 9:39 pm

    So informative/inspiring! This post really makes me wanna start my own blog :)

    That aside, I love the portraits you’ve posted. Is there a site where I can find drawings done by those artists? (Namely the second from the left on the top row)

  21. 21
    May 27th, 2011 at 8:27 am

    great set of blogs tips,,i particularly like the one about “being original”,,heard it over a million times beofre! must be some truth in it :

  22. 22
    July 23rd, 2011 at 6:16 am

    Writing a blog is a great way to express yourself and share your knowledge with the rest of the world. The most important thing is you need to be passionate about writing and you need to make sure you will have time to keep it up-to-date. Sometimes you just do not have enough information or time to sustain personal blog in that case you could join existing community in one of the existing blogs and share your thought there. We work on a blog to help people who are new to UK and ask people to contribute or even become permanent writers. There are a number of blogs you could join which specialise in different topic areas…I wish you the best blogging;)

  23. 23
    November 18th, 2011 at 9:18 am

    I started my blog yesterday and although I haven’t posted any updates yet, I am designing it. It is so much fun to be creative and have my own site and being able to rant about my interests and fashion on whim is a plus. I have a Youtube channel (94FashionFrenzy) and I’m pretty sure friends,family, and boyfriend are sooooo tired of hearing me ramble on and on about fashion and all that so my blog is my outlet. I have so many ideas in mind and love that people, like me have this option.

  24. 24
    November 26th, 2011 at 2:55 pm

    This has been the most successful site for me. I am currently attending Art Institute of Pittsburgh Online Division, studying Bachelor’s of Fashion and Retail Management, and I am interested in the career of a Fashion Journalist and Fashion Buyer, and I have gotten suggestions from people to start a fashion blog, but I didn’t know where to begin. With so many fashion blogs out here nowadays, I didn’t know how I could make mine stand out from the rest. This site has helped me get better outlook and insight for when I start my style blog.

    Thanks a lot!

  25. 25
    February 16th, 2012 at 12:07 pm

    This is very informative and educative!!! It will definitely go a long way. thanks..

  26. 26
    April 16th, 2012 at 2:22 am

    Very interesting post. It gives me a few guidelines to keep in mind for my own blog and interesting links to look at when I have the time :)

  27. 27
    April 19th, 2012 at 2:23 pm

    Thanks for this interesting and helpful guide. I will help me a lot. ThanX!!1!!!

  28. 28
    May 24th, 2012 at 4:16 pm

    im so excited working on my own blogg still compiling it though,its good to hear tips an advice ive been in the fashion retail for six years an im sure my blogg will help alot of people look good;-0

  29. 29
    May 30th, 2012 at 5:15 pm

    this helps alot I just restarted using my blog this past sunday. blogging about your intrests is really really fun

  30. 30
    October 19th, 2012 at 4:29 am

    I’m currently in my 3rd year studying fashion and loving every single second!! I’ve been toying with the idea of a blog about me and my work for a while… But my poor English skills have been holding me back for a few years! yet after reading your article I can now see you don’t have to be a skilled writer so I’m going to mainly use photographs :) which will let me explore and use my photography skills too which I’m excited about! I’m aiming to have my blog up and running by next week :)

    Thankyou for inspiring me :)

  31. 31
    April 5th, 2013 at 8:24 am

    great inspiration !

  32. 32
    June 11th, 2013 at 3:27 pm

    I am so happy that I came across this great article. I just recently started blogging and while I love it, I am not very good at the ‘tech’ aspect of it. This was very helpful and I quickly learned some great tips. THANK YOU! I am so excited to keep teaching myself every step of the way!

  33. 33
    July 18th, 2013 at 6:47 am

    I like blogging! I have loved reading blogs and i like writing one too. I seem to be finding a passion somewhere in this

  34. 34
    August 23rd, 2013 at 4:59 pm

    I love fashion and I am good at it and I am so so exited to do it

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