WWD is reporting that Target has launched a line of "plus-size" bras called Curvy Studio.
Curvy Studio is designed by Dora Lau, who owns the brand Curvy Couture, and has also created private-label lingerie for retailers like Lane Bryant and Soma. Lau says her line for Target is aimed at younger consumers:
"I have friends whose daughters go to Victoria’s Secret and can’t get a bra. We want to give that curvy Millennial customer the fun and sexy bras she can’t find.”
The line ranges in size from 36C to 42H, and includes lace-up, balconette, unlined, and t-shirt bras. Prices range from $26.99 to $29.99.
Curvy Studio is available exclusively on Target.com.
What do you think?
Are you excited about this line? Do you have trouble finding larger bras that are reasonably priced? (I know I do!) Will you be buying any Curvy Studio bras? Tell us your thoughts in the comments section.