H&M to Launch a New Beauty Department

The 700+ product line will arrive in stores this fall.
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H&M Beauty

Photo Courtesy of H&M

H&M is a go-to store when it comes to clothes and accessories, but the company is hoping to create "fashion for the face" with a brand new beauty line.

Called H&M Beauty, the line includes everything from makeup and skin care to hair products and beauty tools. H&M Beauty branches off into two main collections: a premium line, and Conscious, an organic line certified by Ecocert

The line launches this fall, and all 700+ products are priced between $2.99 and $24.99. In a press release, the company said new and limited-edition products would be rolled out each season.

According to WWD, this collection will replace H&M's much smaller existing beauty line. H&M Beauty will be available online and at more than 900 H&M stores worldwide.

What do you think?

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