H&M is a go-to store when it comes to clothes and accessories, but the company is hoping to create "fashion for the face" with a brand new beauty line.
Called H&M Beauty, the line includes everything from makeup and skin care to hair products and beauty tools. H&M Beauty branches off into two main collections: a premium line, and Conscious, an organic line certified by Ecocert.
The line launches this fall, and all 700+ products are priced between $2.99 and $24.99. In a press release, the company said new and limited-edition products would be rolled out each season.
What do you think?
Would you buy beauty products at H&M? What do you think of the prices? Tell us your thoughts by leaving a comment!