Paramore's Hayley Williams to Launch Hair Color Line

Called "Good Dye Young", the line will feature bold colors for at-home use.
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Hayley Williams

Good news for fans of bold hair color: Paramore's Hayley Williams is launching a new at-home hair color line inspired by her own brightly colored locks.

According to WWD, the line, called "Good Dye Young" will launch for pre-sale online on April 15th and will feature five fragrance-free, vegan, and cruelty-free shades, priced at $15 each. 

WWD shared a list of the five shades, and they seem right in line with colors Hayley herself would rock:

Rock Lobster is a bright red; Blue Ruin is a vivid blue; Ex-Girl is a vibrant pink; (red), Steal My Sunshine is a sunny yellow and Riot is a high-octane orange. (Williams said her favorites are Steal My Sunshine and Riot.) Application instructions are express in cartoons rather than long-winded explanations.

Hayley spoke to WWD about why she created the line and the philosophy behind Good Dye Young:

“I wanted to take the intimidation factor out of doing hair at home,” Williams told WWD. The singer’s own ever-changing, brightly dyed hair was the inspiration for GDY, and she noted that she hopes it will create an “all-inclusive counterculture than inspires creativity, community and most of all, color. The definition of self-expression is when you wake up in the morning and ask, ‘Who do I want to be today?’”

It will be interesting to see how this line does as Hayley is certainly a trendsetter in the world of non-natural hair colors. We'll be keeping our eye on it!

What do you think?

Are you inspired by Hayley's ever-changing hair colors? Will you be picking up Good Dye Young when it launches? Let us know in a comment.

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