I think it’s safe to say that millennials, such as myself, tend to feel nostalgic about the ’90s, so this one may hit you hard: teen retailer Delia’s will soon be closing its doors. WWD is reporting that the company filed for bankruptcy and has started to liquidate their 92 store locations.
According to Reuters, traditional “teen stores” no longer appeal to their target customer as much as they did in the past. Instead, teens are now more likely to shop at fast-fashion retailers like Forever 21 and H&M. Delia’s isn’t the only teen retailer struggling. Abercrombie & Fitch recently rebranded and moved away from logos in an attempt to boost sales, while Deb Shops also filed for bankruptcy earlier this month. Forbes reports that Wet Seal could be the next retailer to go bankrupt.
The silver lining (well, for consumers anyway) is that Delia’s liquidation plan means all merchandise is currently 40% to 60% off, both online and in stores.
Did you shop at Delia’s back in the day? Have you bought anything there recently? Do you think fast-fashion stores are making teen retailers obsolete? Let us know what you think by leaving a comment.