Gossip Girl has an on-again, off-again relationship, and this time we’re not talking about Blair and Chuck. There’s been a lot of talk about what’s going on between Target and Gossip Girl concerning Anna Sui’s new line for the retail giant. Read on for all the drama…
Anna Sui for Target: No Longer Gossip Girl Themed?
You guys got a preview of the Gossip Girl-inspired Anna Sui for Target line here about a week ago, but now rumors are flying that it may not be Gossip Girl themed anymore. Apparently, people are saying Target execs have decided to cancel the collection’s affiliation with Gossip Girl. Why? Because the people at Target think Gossip Girl is too “risque” to be associated with their brand.
The New York Daily News reported yesterday: “‘One of Target’s top executives got nervous about being that closely associated with the show, given the [debauchery] its characters get into,’ says an on-the-set source. For example, Blake Lively’s character, Serena, killed a man, and most of the characters frequently get wasted, do drugs and have promiscuous sex.”
Apparently, the Gossip Girl cast was supposed to shoot a scene at Anna Sui’s SoHo store last Tuesday. Models in the background were going to be wearing the Anna Sui for Target collection, Target’s logo was going to appear, and Anna herself was even set to make a cameo! According to the NYDN, however, Target pulled out at the very last second, much to the annoyance of the Gossip Girl crew who had to scrap the entire scene and start over.
According to the NYDN’s unnamed source, the people at Gossip Girl “can’t believe Target would bail on them, especially after publicly announcing the collaboration. It’s Target’s loss, because the line would have sold better if it had played a part in the show.”
Or Still On?
However, other sources are saying the New York Daily News got it wrong:
A Target spokesperson told Hollywood Crush earlier today that the NYDN’s claims are not true. “That article is a fabrication,” the Target spokesperson said. “The collection is moving forward as always intended. We’re continuing to work with The CW and ‘Gossip Girl,’ and the four main characters will continue to serve as the muses for the Anna Sui for Target collection.” Hollywood Crush also says “Target will be sponsoring the season premiere of the show, and the official Anna Sui for Target commercial will make its debut during that same hour.”
So who knows! Maybe the collaboration is still happening, or maybe Gossip Girl is too hot for retail. Only time will tell! I’ll keep you guys updated with the latest on this collection as it unfolds.
What do you think about all of this? I know some of you thought the collection wasn’t true to the Gossip Girl characters, so are you happy that they may be scrapping the Gossip Girl affiliation? Do you think Gossip Girl is too risque to be associated with a clothing line?
Let me know your thoughts on this in the comments section!
*Thanks to Cristina for the tip!