4 Fabulous Makeup Brands for Women of Color

Because you don't have to settle.
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woman with metallic eyeshadow

Photo: ELLE

I'm South Asian, specifically from Bangladesh, which means that sometimes it is a challenge to find makeup that matches my coloring.

Today, I wanted to share some of the best makeup lines that carry products that work for women of color, like myself. This post is also geared toward anyone who wants to seek out more pigmented products. As a bonus, all of these makeup brands are on the budget-friendly side, so you won't have to dish out major cash to get amazing products.

I have chosen to not include foundation options, mainly because that is more of a personal choice as far as finish and price point. However, if you would like me to do a separate post on best foundation ranges for women of color, let me know in the comments!

Here are four of the best WOC-friendly makeup brands:

1. Wet 'n' Wild

Wet 'n' Wild Makeup

Photo Credit: Wet n Wild Beauty 


This makeup line is at the lowest end when it comes to price, but don't let that fool you. Wet 'n' Wild has some of the most pigmented matte lip colors I've seen in the drugstore. They also make great eyeshadow palettes. If you are looking for nice starter blush options, they carry wonderfully pigmented colors.

Some of my top picks from Wet 'n' Wild are:

2. Makeup Geek

Makeup Geek Products

Photo Credit: Makeup Geek

Poolside/Caitlin Rose Foiled Eyeshadow/Love Affair Blush

Makeup Geek was started by a wonderful YouTuber named Marlena. She started the company several years back from the ground up and it has been booming ever since. It's not a surprise, since her eyeshadows are known for being ultra-pigmented and even rivaling MAC eyeshadows.

With over 60 colors to choose from, the possibilities are endless! Some of Makeup Geek's most popular shades are Crème BruleeBitten, and Latte. There is also a fantastic makeup starter kit if you are new to eyeshadow.

3. Milani Cosmetics

Milani Cosmetics Products

Photo Credit: Milani Cosmetics

Lipstick/Rose Blush/Baked Blush

If you are looking for some better blush and lip options, then look no further: Milani is your drugstore destination. The brand's baked blushes are popular among the beauty community -- people can't get enough of them!

Their lipstick range has a wide variety of finishes and shades, plus they just added a new matte lipstick range. The packaging looks high-end, but the price point is perfect for girls on a budget.

Some of the most popular shades this brand carries includes:

4. Sleek Makeup

Sleek Makeup

Photo Credit: Sleek Makeup

Eyeshadow/Blush Palette/Contour Kit

Now, this line takes longer to get if you don't live across the pond. However, they still ship to the US, so don't worry! Sleek Makeup makes super-pigmented eyeshadows. Their i-Divine Eyeshadow Palette range has more than 13 palettes to choose from and limited-edition ranges come out every season.

My favorite product from Sleek Makeup is their Face Contour Kit. It comes in three variations: light, medium and dark. It's a great beginner contour kit and the variety of shades means that everyone can test out their contour game.

Your thoughts?

I hope this helped in your hunt for finding products that suit your skin tone. What are your favorite women of color-friendly brands? Where have you found highly-pigmented products? Would you like me to review any of the products I've listed? If so, let me know in the comments below!

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