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Bringing Fashion to You: A Guide to Subscription Fashion Sites


Carrie Bradshaw online shopping
Photo Credit: ELLE

As busy and fashionable college girls, I’m sure you all are no strangers to online shopping. We are no longer limited to what our local fashion retailers have in stock. E-commerce has quickly become the fastest and most convenient way to shop.

At the same time, the internet has so much to offer that it can be overwhelming. And that’s where subscription fashion websites come into play.¬†Subscription fashion sites take the guesswork out of shopping and allow you to still follow trends while sticking to a budget. You simply sign up, tell them your size, and they send you products curated to suit your personal tastes.

Sound too good to be true? Well it isn’t! In this article, I’ll give you the low-down on five different subscription websites that need to be in your fashion arsenal.

1. Le Tote

Le tote boxes description

The premise oLe Tote is simple: shop, wear, and exchange. After signing up for the service, you “heart” styles that you love to create a style profile, and then choose between two different boxes, priced at $19 and $49. Using this as a guideline, Le Tote sends you new items each month.

You can keep the clothing or accessories as long as you like, and return whatever you don’t want to keep. Even better, you can switch it up by sending your tote back an unlimited number of times each month. Le Tote has no commitment or contract and free shipping, so you can discontinue the service at any time.

Sidenote: I just signed up for my tote and I can’t wait to see what goodies the mailman brings me!

2. Golden Tote

Golden tote box description

Golden Tote works similarly to Le Tote in that you receive a monthly box with a curated selection of products. Although on the more expensive side, you have the option of purchasing a $49 or $149 box.

A new sale launches the first Monday of every month and lasts throughout the month or until the products sell out. In case there was an item you were coveting and didn’t receive,¬†items can also be purchased individually from the boutique. Although you can’t return any of the items if you don’t like them, the surprise is what makes Golden Tote so exciting!

3. ShoeMint

Shoe mint description

In the words of Carrie Bradshaw, the way to a girl’s heart is through shoes. And with ShoeMint‘s awesome selection, I guarantee you’ll feel like Cinderella in her glass slippers. After building a style profile, you simply pick your favorite pair of shoes to begin your membership. After that a brand new assortment of shoes is available each month.

By the 5th of each month, you either choose to select a new pair or skip the month if you don’t find anything you like. If you choose to skip a month, a credit is applied to your account and is redeemable for up to one year.

Bonus: If you like ShoeMint, also be sure to check out their sister sites JewelMint, StyleMint, and IntiMint!

4. Ellie

Ellie screenshot

The beauty of Ellie is that it combines two of my favorite things – fashion and fitness – by offering high-quality, unique activewear at an affordable price. To offer the most flexibility possible, items can either be purchased individually or through the Fit Fashionista Club monthly subscription.

On their own, Ellie’s outfits can cost an upwards of $50 (although don’t forget to check out the sales section for even better deals!). However, with a monthly subscription you’ll receive a top and bottom each month for $49.98.

Bonus: If you sign up now you can receive 20% off your first outfit!

5. Birchbox

Birchbox screenshot

For all you beauty product lovers out there, Birchbox is the website for you! For just $10 a month, you’ll receive a selection of samples from from well-known and up-and-coming brands. The women’s subscription includes everything from skincare to makeup, as well as some non-beauty extras.

If you love the items you sampled, you can purchase full-size versions from the Birchbox Shop. And Birchbox’s generous loyalty system rewards you every time you shop, refer friends, or give feedback on your samples. Birchbox points can then be redeemed on any full-size purchase.

Bonus: If any of you are looking for a gift for your boyfriend, brother, or guy friend check out Birchbox Man.

Your Thoughts?

Have you ever used any of these subscription websites? Do you think they’re just a fad or a way to score great deals? Let us know in the comments!

Posted on on March 30, 2014 / Filed Under: Shopping / Tags: , , , , , , , , , , ,

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10 Responses to “Bringing Fashion to You: A Guide to Subscription Fashion Sites”

  1. 1
    March 30th, 2014 at 1:49 pm

    I’ve heard about these kinds of websites before but I’ve kind of been a bit hesitant. It’s worth the money? I would love to give them a try, I just don’t have a lot of money so I want to make sure it’s worth it.

  2. 2
    March 30th, 2014 at 2:09 pm


    I’m in the same boat! I’ve read tons of reviews on the boxes from bloggers and here’s what I’ve come up with for myself.

    I don’t like beauty boxes because I am WAY too picky about colors/textures/products. I’d rather save the money and spend it on a polish that I love, rather than gambling that the box will pick out something I love. Plus, skincare and haircare samples are quite common in these types of boxes. I do love soap boxes (like Fortune Cookie Soap) because I love switching up my lotion and hand sanitizer scents, plus it’s quarterly, rather than monthly.

    However, stuff like ShoeMint where you can pick out what is sent to you or skip months without penalty or rental options where you can pick something out and send it back (kind of like Netflix for clothes!) for one price a month are great because you can switch up your wardrobe all the time.

    You can also check for codes for free trial boxes and most boxes don’t require a contract, so you can cancel anytime! It all depends on how much you are willing to spend, how much you like surprises, or how often you like to switch certain products out. Hope this was helpful!

  3. 3
    March 30th, 2014 at 2:22 pm

    I think the only site I’ve ever used was one of the Birchbox one – apart from that it’s the non-fashion Netflix for the movies. :)

  4. 4
    March 30th, 2014 at 3:22 pm

    Sounds amazing, but does it work for small countries like austria? :)

  5. 5
    March 30th, 2014 at 4:24 pm

    I like the idea of it, but I don’t like that you are locked in to spending a certain amount each month. Also, all the ones I have looked into don’t ship to Australia.

    I like It has all the brands l love at marked down prices. I get an email twice a week and when I choose to buy something I just go straight through to the e-store.

  6. 6
    March 30th, 2014 at 7:24 pm

    I personally like Ipsy better then Birchbox. They are both $10, but Ipsy was consistently better products.

  7. 7
    March 30th, 2014 at 11:24 pm

    I’m a big fan of StichFix. I’ve done it about three times now and it’s nice because it can be a one time thing or monthly. I like that they tell you what staff stylist put together your box because you can request the same one if you liked what you got.

  8. 8
    March 31st, 2014 at 4:22 pm

    Julep is a good box to get started with, nail polish is always good.
    $19.99 a month for two-three polishes plus an extra product from them. The polishes are AMAZING, they don’t chip easily, and you can pick which box you want each month. So if you don’t like the colors in the box that the quiz picked for you you can choose a different box, or choose the beauty box that just has beauty products. It’s seriously so worth it, if you’re into nail polish.

  9. 9
    March 31st, 2014 at 4:44 pm

    Great suggestions ladies! I haven’t heard of StitchFix, Shopittome, or Ipsy! I’ll have to check them out soon. Natalie and Alexis, unfortunately as far as I know most subscription fashion sites don’t ship outside the US. But many of them like Le Tote are beginning to expand so hopefully you’ll be able to test them out in the near future!

  10. 10
    April 2nd, 2014 at 10:41 am

    I am a previous ShoeMint subscriber and had a good experience with it for that time. I joined in the first place because A) Rachel Bilson is behind the brand and I love her (solid reason, I know) and B) I love how they tailor shoes to your personal style profile. On the flip side, the reason I unsubscribed was that an $80 monthly charge for shoes wasn’t really in my college student budget and I found myself skipping the month 11 out of 12 times a year. Womp womp.

    So with that being said, my final word would be that if you honestly see yourself buying shoes on a regular basis, then go for it. If not, skip it & stick with non-membership sites.

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