5 Tips on Shopping for Substitutes

Fashion is commonly considered glamorous and carefree. The phrase “a day of shopping” instantly triggers images of lazy Sundays, shopping bags in one hand and an iced latte in the other. Well, I’ll admit to the occasional lazy Sunday, but just as often as I’m strolling around like Holly Golightly at Tiffany’s, I’m also frowning with the stress of tactical financial decisions à la Barack Obama regarding healthcare.
The financial side of fashion is tricky – and every girl, with her individual budget, figures out her own strategy to deal with it. A common move is to choose a cheaper alternative over the expensive, upscale original. There are a myriad of reasons for doing this. Maybe in a particular situation, it’s very, very important to save money, but simultaneously very, very important to own those boots. Or the boots are nice but not nice enough to buy as an investment, since they’re trendy and will be gone with the season. Or maybe you love a pair of expensive leather boots but want to save animals, and money, by buying the faux version.
Whatever your motivation, going for a cheaper alternative instead of a high-end item can be very effective when done right. Here are five tips on shopping for substitutes:

1. Pay attention to subtleties in faux leather.
High quality fake leather echoes the subtleties of real leather. Usually, real leather doesn’t crease in a regular, patterned way across a bag or jacket, just as your skin doesn’t crease in the same way across your body. (As an extraneous note, nothing natural – leather, fur, marble, tortoise shell — can be perfectly imitated by a tile pattern! That’s why the real thing is so expensive.) The best fake leather imitates these natural nuances as much as possible for a more natural look.
2. Avoid flat, uniform faux fur.
Much like real leather doesn’t crease in a perfect tile pattern, real fur isn’t colored and shaded exactly the same all across a piece. A flat, uniform color is a tell-tale sign of bad faux fur! This concept applies to faux fur with spots and stripes as well: ideally, they shouldn’t all be the same exact size and shape, and should not be perfectly spaced across a garment.
To be fair, however, there are some styles where this is done intentionally. If that’s what you’re looking for, then feel free to disregard this tip.

3. Seek out quality tailoring and materials.
Pass on the $500 blouse, but don’t pass on the quality tailoring. When shopping for cheaper clothing, make sure there are no hanging threads or loosely stitched buttons. Seams shouldn’t ripple, but should instead lay flat. Hems shouldn’t twist unless it is clearly intentional. A quality jacket will have lining inside.
Also, check the label for quality materials: natural fibers like cotton are good at keeping you cool or warm when you need to be. Synthetic materials, such as polyester, are cheaper and may leave you either sticky or shivering.
4. Look for details that deviate from the norm.
It’s all in the details. Cheaper pieces tend to adhere to mainstream styles exactly, in order to work for everyone, but a quality piece usually has something a little bit different: a distinctive gold zipper, an intricate stitching design on the shoulder, or perhaps a slightly different color than what is typically seen on garments of that type, i.e. cream or slate grey leather jackets, vs. typical black or brown.
5. Be brand-name blind when it comes to beauty.
Luxury makeup brands don’t always provide high quality, and drugstore brands don’t always provide poor quality. The stereotype seems logical but, like all theories, the true test is in the application.
To learn how to tell quality in makeup, regardless of price, check out online beauty gurus and educate yourself about makeup! Catalina, for example, often compares her Korean roadside (comparable to U.S. “drugstore brand”) makeup to famed products such as NARS Orgasm blush or MAC lip paints – and the results are often quite similar.
In addition, always make sure to look beyond the packaging and take note of how pigmented a product is – this is an easy way to tell quality. Get greedy: more pigment cues a better product. To ensure the best match, check your makeup swatch in natural lighting and flash. (Bring a camera!)
Finally, consider eye makeup primer to bring out the best in even subpar makeup products. It may seem initially pricey, but one $17 purchase will go a long way: primer cures makeup issues for oily lids, helps makeup stay on longer, and makes colors appear more pigmented. (So if you accidentally bought a subpar eyeshadow, it won’t just become wasted money – primer may salvage it.)
What do you think?
A substitute doesn’t always have to signify a compromise! I hope these tips helped inspire you to have more confidence in fashion and beauty alternatives!
How do you shop for substitutes? What are your favorite substitute products? How do you tell quality in low-end products? Please add your comments and thoughts below!
Posted on on March 7, 2010 / Filed Under: Shopping / Tags: Alternative, drugstore makeup, Faux Fur, Faux Leather, substitute, Tips












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Luinae
Good tips! I am mainly just way too cheap to spend lots of money on things
Ashley
I’d really love a faux leather jacket. I’d been looking at some from UO. Polyurethane is a no-no, right? I’d like something that will last for a while.
Isabelle
A tip from a make-uphollic. Instead of dropping $16 bucks for a primer, try Detrivore cosmetics – their primer is $6 and works as well and even better than Urban Decay. ELF also has an eyeshadow primer for $3 that I am convinced is the same formula as Urban Decay. Or if you are a crafty person you can make your own primer at home. 2 parts unscented lotion and one part liquid foundation. Mix it and you have your own primer. It’ll last all day and you can use super cheap eyeshadows like ELF, Milani or NYX and they work just as well as MAC’s and you cant look just as good.
Also, if you just want a large palette with loads of payoff check out ebay and get a eyeshadow palette for like $20 for 180 eyeshadows from Hong Kong and using the primer these will be SUPER pigmented and will last you all day.
Hope this helps!
Isabelle
I mean ‘ you can look just as good’ :)
fashionista
Up to now, it has been one of my favourite articles… :-D Well, talking about makeup, I have tried many brands, both luxury and drugstore, and I have always found drusgtore makeup to be the best because of the relation cost-benefit. The most important is to find the best product for your skin, lifestyle, etc… And talking about other products, well, I do hate fake brands -I know there are not included in the article-, most of the times, they simply look cheap, but there are “luxury-brand inspired products” that look amazing. I recently bought a Chanel inspired white bag (a quilted one), and several people have told me they love it. And they think it is expensive (not Chanel, but that is a designer’s bag). But I bought it for about $ 40. The thing is that if it had a Chanel logo, it would look so cheap. And again… Great article, I love it!!!!!
Erin
Glad to see that CF is acknowledging the recession and the general state of college students’ wallets. Good tips.
Amy
For eye shadow primer, I really like Loreal Decrease. For me, it works the same as Urban Decay, the container lasts longer and it’s about half the price.
I’d try the Elf one if I could find it in stores.
All Women Stalker
Can members of PETA identify faux from real fur? I might get attack if I buy faux fur :)
om nom nom
thanks isabella – that’s super helpful! :)
& this is a great post! very practical – i’m not sure i’m a big fan of how cf has a lot of articles emulating celeb style. but this post is just helpful for tips on how to look more put-together i think!
thanks! :D
sadie
Does anyone know of a good substitute for NARS blush in Orgasm or Stila cream blush in Lilium?
Jenna
Love the tailoring tip. That’s one of the most important things to check out when buying cheapie clothing. Even, well-stitched seams. Avoiding unfinished hems.