Target to Launch First Loungewear Diffusion Line

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Josie Natori for Target


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Target is teaming up with loungewear and lingerie designer Josie Natori to create an exclusive collection for the store. The collaboration was announced via Twitter by Natori and is set to be Target's first ever limited edition loungewear line.

The designer is known for her luxe "East meets West" approach to lingerie and loungewear, which is sure to translate into the diffusion line. Josie Natori for Target will include items like bras, panties, sleepwear, loungewear, camis and chemises and is planned to be released in two separate installments.

The first collection will launch in Target stores and online on Oct. 30 and be available through Dec. 25. The second installment debuts Jan. 1 through Feb. 26. According to WWD, the dates were chosen to coincide with the holiday season and Valentine's Day, respectively.

Items in the Josie Natori for Target collection will be priced between $9.99 and $34.99.

Thoughts?

What do you think of this collaboration? Do you like the idea of a loungewear diffusion line? Would you be interested in the collection? Remember to leave a comment and let us know what you think!