Style.com to Relaunch as an E-Commerce Site

The site will soon make the switch from runway coverage to online shopping.
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The site will soon make the switch from runway coverage to online shopping.
style.com screenshot

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If you've ever visited Style.com, you know it's a fantastic resource for fashion news, runway coverage, and trend reports. However, Business of Fashion is reporting that the site, which is owned by Condé Nast, will soon relaunch as an e-commerce destination.

Style.com's editorial content will migrate to Voguerunway.com, an offshoot of Vogue.com, this fall.

Bob Sauerberg, president of Condé Nast, spoke to BoF about the plans:

“Vogue.com in the US is going through a massive growth period. We are investing into it and expanding it to create that as our premium digital fashion destination. It’s about getting behind Vogue.com and taking much of the content at Style.com and bringing that content and the audience over to Vogue.”

According to BoF, the proposed e-commerce site will sell luxury clothes, beauty products, art, gifts, and tech gadgets that reflect Condé Nast’s many publications, including Vogue, Glamour, and Vanity Fair. The e-commerce site is set to launch in the UK this fall and in the US by early 2016.

Your thoughts?

What do you think about the news? Do you ever visit Style.com? Would you be interested in Condé Nast's e-commerce site? Let us know what you think by leaving a comment below.