Forever 21 to Launch Store Credit Card

The new program aims to "build customer loyalty".
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The new program aims to "build customer loyalty".

Good (or possibly bad) news for Forever 21 fans: The store announced this week that they will be launching a store credit and loyalty program.

As part of a partnership with Alliance Data Systems Corp., Forever 21's new program has a few goals beyond boosting sales, including connecting with and understanding customers. According to WWD:

The credit program is aimed at building customer loyalty as Alliance helps the retailer learn more about its cardholders. In turn, personalized marketing programs will be created based on how and where those customers shop and an announcement from Alliance said the program could also help to expand the retailer’s business in mobile and digital. 

No further details on the launch date or program are available yet. It will be interesting to see whether the credit card involves discounts (like Target's RedCard) or special promotions for card holders. 

What do you think?

Would you get a Forever 21 store card or does that spell danger to your wallet? Are you excited about this? Let us know in the comments.