Forever 21 Launches Exclusive New Denim Line

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Divine Rights of Denim for Forever 21 Collection

Premium denim company Divine Rights of Denim will be collaborating with Forever 21 to create a line of lower priced jeans exclusively for the store.

According to Stylelist, the company's jeans usually sell from anywhere between $70- $100, but all of the pieces Forever 21 line will cost under $30. A small selection of jeans are already available in most stores, but the full collection will launch next month.

Divine Rights of Denim's Marlo Williams said:

"[The line] fuses Divine Rights of Denim’s trendy, cutting-edge design aesthetic with Forever 21’s fast fashion philosophy."

Williams also said that although the pieces will be lower-priced, the company won't skimp on the quality, and the denim will still be premium.

Want to take a closer look at some of the pieces in the collection? Check out these photos, courtesy of Forever 21: (Click each photo to enlarge)

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Thoughts?

What do you think of this collaboration? Do you normally buy denim at Forever 21? If not, will you start to now? Make sure to leave a comment and let us know your thoughts!