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Fashion Inspiration: ABC’s Once Upon a Time


Once Upon a Time
{Photo Credit}

ABC’s new hit TV show Once Upon a Time hooked me in from the very beginning! It’s a fairy tale told with a twist, and a show that you have to watch from the beginning to grasp every single nuance. It’s also a great source of fashion inspiration.

If you haven’t seen it, it’s basically a story about Snow White. It begins when Snow White and Prince charming are about to get married and the Evil Queen curses them (and everyone else living in Snow White’s fairy tale) back to a modern day town, where the characters don’t remember who they are or why they live in a small town called Storybrook. Only the Evil Queen (who becomes the modern day Mayor named Regina) knows who each character really is.

Henry (Regina’s little boy) is given a very important story book by his teacher, Mary Margaret, and he begins to figure out this mystery with the help of his biological mother, Emma. The Evil Queen’s inner workings begin to unravel and things begin to change for good.

Confusing, I know, but once you start watching it you won’t be able to stop! Trust me.


For this post on fashion inspired by the show, I focused on three main characters. Here is a little cheat sheet to remember what the character’s modern name is, and what their storybook character really is.

  • Mary Margaret – Henry’s teacher – actually is Snow White
  • Emma Swan – Henry’s biological mother – actually is Snow White’s Daughter
  • Henry  – Mayor Regina’s adopted son/Emma’s real son – named after the Evil Queen’s Father

Now that you are thoroughly confused, or maybe you’re following along… here’s the information you really came here for – Heigh ho heigh ho… it’s off to fashion we go! 

Mary Margaret

Mary Margaret
{Photo Credit}

Mary Margaret Outfit
{Top} {Cardigan} {Skirt} {Shoes} {Necklace} {Bag}

Mary Margaret (Snow White) is an endearing soul who loves to wear soft colors and lots of skirts with whimsical patterns.

For this outfit, I chose a lace top that can be layered with a navy blue cardigan with bow details. Next, I chose a floral skirt and beige/pink flats. When accessorized with an apple necklace and a leather satchel, you’ll be ready to start singing with the animals in the forest and hanging out with your favorite seven dwarf friends. Feel free to add tights/leggings or more layers if you’re wanting to wear this in cold weather!

Emma Swan

Emma Swan
{Photo Credit}

Emma Swan Outfit
{Shirt} {Jacket} {Jeans} {Scarf} {Shoes} {Ring} {Necklace} {Earrings}

Emma Swan (Snow White’s Daughter) plays the savior in this show. She also becomes the Deputy for Storybrook. As such, her wardrobe is simple: She usually wears her trusty leather jacket, a white t-shirt/tank, and a nice pair of jeans. Don’t be fooled by the simple pieces, though – her style isn’t boring! Accessories make all the difference here: I used a green scarf, watch necklace, ring, and star earrings to spruce up this look. Then, for your hair, just curl it all over and tousle. You’ll have the perfect Emma Swan look!


{Photo Credit}

Henry's Outfit
{Shirt} {Coat} {Jeans} {Scarf} {Boots} {Bracelets} {Ring} {Necklace}

Henry is Regina’s adopted son and Emma’s real son. (Confusing, I know.) He is very trendy for someone so young, and I thought I would capture his youthful look in a way that would be wearable for college women everywhere.

I chose a plaid button up, and a black peacoat for the top. Then, I paired that with some straight legged jeans and black boots. For the accessories, I chose to go with a chunky knit scarf as well as braided bracelets, a “Believe” ring, and a key necklace. All of these whimsical accessories add to the “Henry” look and capture this motivated child’s style perfectly.


Which outfit is your favorite? Which characters are your favorites? Let me know in the comments below. I know there are a lot of Once Upon a Time fans out there!

Posted on on February 5, 2012 / Filed Under: Inspiration / Tags: , , , ,

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77 Responses to “Fashion Inspiration: ABC’s Once Upon a Time”

  1. 1
    February 5th, 2012 at 6:09 pm

    LOVE THIS SHOW!!! And these outfits are AWESOME! I would love to see Regina outfits and maybe more characters, too!

  2. 2
    February 5th, 2012 at 6:12 pm

    Love the post but just wanted to point out that Henry isn’t actually the evil queen’s father. He was just named after her father. After all, Emma was taken from the fairytale world and thrown into ours where she became ‘normal/average’. The baby she had and subsequently gave up was normal as well since he wasn’t born in the fairytale world and therefore would have had his memory erased and given a new persona due to the nature of the Evil Queen’s curse. Just wanted to point that out! :)

  3. 3
    February 5th, 2012 at 6:20 pm

    Henry is Snow White and Prince Charming’s grandson, or their daughter’s son. not the evil queen’s father.

  4. 4
    February 5th, 2012 at 6:22 pm

    I’m not sure “real” son is the correct term here. Perhaps biological son? Adopted parents are just that – parents.

  5. 5
    February 5th, 2012 at 6:27 pm

    Thank you, thank you, thank you.
    I’ve been trying to replicate Mary Margaret’s style since I started watching the show, and I finally have a set of instructions on how to do it.


  6. 6
    February 5th, 2012 at 6:48 pm

    “Mary Margaret – Henry’s teacher – actually is Snow White
    Emma Swan – Henry’s biological mother – actually is Snow White’s Daughter
    Henry – Mayor Regina’s adopted son/Emma’s real son – actually is the Evil Queen’s Father”

    So, let me get this straight, Snow White is actually the Evil Queen’s great-grandmother? (The mother of the mother of the Evil Queen’s father).
    I must be missing something, because that makes absolutely no sense from a continuity standpoint.

    On the plus side, the outfits in this article are gorgeous! I would definitely wear the 2nd & 3rd ones.

  7. 7
    February 5th, 2012 at 6:48 pm

    I haven’t watched the show (though apparently lots of people from Lost are in it, so I should probably check it out) but I would totally wear all of these outfits…they’re all adorable! Plus, I just got a cashmere cardigan yesterday that looks exactly like Mary Margaret’s, so even more reason to try out her look :)

  8. 8
    February 5th, 2012 at 6:49 pm

    I love this show so much!!! you should do Ruby and Regina!

  9. 9
    February 5th, 2012 at 7:00 pm

    I swear you’re reading my mind. First TBBT and now OUAT: two of my favorite shows! Hint: I like White Collar and Psych too :D

  10. 10
    February 5th, 2012 at 7:12 pm

    Have not seen the show per say,but I love the clothes and will love to see more inspired clothes,from other characters

  11. 11
    February 5th, 2012 at 7:15 pm

    I love this show. The outfits are gorgeous.
    The comment that is about Henry:
    “Henry – Mayor Regina’s adopted son/Emma’s real son – actually is the Evil Queen’s Father”………………………….
    It is wrong. Henry was named after the Evil Queen’s Father.

  12. 12
    February 5th, 2012 at 7:16 pm

    Super cute post! :)


  13. 13
    February 5th, 2012 at 7:22 pm

    SO excited about this post – this is one of my favorite shows and a great source of fashion inspiration! i think it would be really cool if you did more of the characters though, both their fairytale flashback fashion and their modern day fashion. the outfits on this show are fabulous and i think there’s enough inspiration for there to be a mini-series on it!

  14. 14
    February 5th, 2012 at 7:23 pm

    Woohoo cute outfits! I love this show.

  15. 15
    February 5th, 2012 at 7:25 pm

    I wish you would have done Regina though, she has the best clothes in the show!

  16. 16
    February 5th, 2012 at 7:53 pm

    Loooove Mary Margaret’s classic looks <3

  17. 17
    February 5th, 2012 at 7:57 pm

    I LOVE THIS SHOW! I think there should definitely be a part 2 to this show. There are so many characters with unique, individual, inspirational styles!

  18. 18
    February 5th, 2012 at 8:06 pm

    I’ve always loved Mary Margaret’s and Emma’s fashion. Mary Margaret’s outfit is awesome! I would definitely wear it. Emma’s is great too…but it’s missing boots! Emma ALWAYS wears a pair of completely awesome boots. My favorite pair were brown, lace-up, knee-high boots.

  19. 19
    February 5th, 2012 at 8:07 pm

    thank you thank you! i love this show. :) especially the styles of mary margaret and emma swan – they both have incredibly cute and chic looks.

  20. 20
    February 5th, 2012 at 8:07 pm

    PS… and thanks for doing UOAT post! I love this show :)

  21. 21
    February 5th, 2012 at 8:07 pm


  22. 22
    February 5th, 2012 at 8:37 pm

    Loving these outfits! I must be missing out by not watching this show! Everyone loves it!

  23. 23
    February 5th, 2012 at 8:44 pm

    I’m glad you all like the outfits!! :) This is an amazing show, and I was excited to create different looks for a few of the characters. It’s confusing figuring out each person’s role since they are living double lives, in a way. Hopefully you can overlook that and enjoy the awesome outfits though!

    @Beck: You’re right! Emma does tend to wear boots! I went with flats to dress up the outfit a little, but boots would definitely be more fitting.

    Keep the comments coming. I love to hear your feedback! :D

  24. 24
    February 5th, 2012 at 8:53 pm

    Ohh and! Thank you for pointing out that Henry was just named after Regina’s Father. I had no idea! That makes so much more sense now.

  25. 25
    February 5th, 2012 at 9:38 pm

    Awesome picks! I love the one for Henry. I hope next you’ll do a set for the baddies: Regina and Mr. Gold. ^o^

  26. 26
    February 5th, 2012 at 9:50 pm

    Never seen the show, but I love Emma Swan’s outfit!!

  27. 27
    February 5th, 2012 at 10:06 pm

    Henrys look is my favorite!!!! I LoVE Once Upon A Time it’s such a great show! You should do more characters though!!!! Great post :)

  28. 28
    February 5th, 2012 at 10:38 pm

    I’d love to see a post on the Mayor! She has the most fabulous lip colorsand style, even though she’s evil! You could do like a villains post!

  29. 29
    February 5th, 2012 at 10:51 pm

    I absolutely LOVE this show. I got really excited when I saw that this post was about the show. Love the outfits. cant wait to do a lil shopping now.

  30. 30
    February 5th, 2012 at 11:15 pm

    Perfect, perfect, perfect! The outfits perfectly represent their characters and they’re all so beautiful.

  31. 31
    February 5th, 2012 at 11:33 pm

    the first time i watched the show i didnt really like it. after seeing this post, i decided to give the show another try and im hooked! oh nd btw, mary margaret is my style icon in the show. her outfits are so cute:)

  32. 32
    February 5th, 2012 at 11:39 pm

    YES! I was hoping there’d be a F.I. on Once Upon A Time :) Please do another on the fairy-tale interpretations of each character!

  33. 33
    February 6th, 2012 at 12:22 am

    I just gotta say I love Mary Maragret/Snow Whites outfit! The character is always so super sweet and so is her outfit! It’s so sweet and girly and I love the little apple pendant since she is Snow White, after all ;)

  34. 34
    February 6th, 2012 at 12:55 am

    I agree with the comments above: REGINA. I know the story supposedly started as revolving around Snow White, but it really is Emma/Henry/Regina. Just sayin.

  35. 35
    February 6th, 2012 at 3:45 am

    love the outftis!! I don’t know this show but it looks amazing!!

  36. 36
    February 6th, 2012 at 3:47 am

    I would love to see a follow up post featuring the fairytale characters. I love all of the Snow White outfits and I think it would be really interesting to see some modern day outfits based on the medieval ones.

  37. 37
    February 6th, 2012 at 6:36 am

    such a cute post, love it!

  38. 38
    February 6th, 2012 at 7:36 am

    LOVE THIS!!! I’d love to see a Mr. Gold/Rumpelstiltskin outfit, because he dresses so elegantly but also he wears a lot of dark colors.

    I can’t wait for the next episode, it’s supposed to be Beauty and the Beast, the beast being Rumpelstiltskin. It looks super sad, but I’m excited. :)

  39. 39
    February 6th, 2012 at 7:48 am

    So cute!! Mary Margaret’s dress is adorable <3

  40. 40
    February 6th, 2012 at 8:03 am

    I love the skirt in the first outfit, but it’s not available! :(

  41. 41
    February 6th, 2012 at 9:48 am

    Everyone keeps telling me to watch this show! I’ve heard so many good things about it. As for the fashion, I’m not too impressed. I like the brown leather jacket for Emma, but everything else seems pretty ordinary. Nice choice of inspiration though!

  42. 42
    February 6th, 2012 at 10:07 am

    I was wondering where you found the brown leather moto jacket for Emma Swan bc the jacket link takes you to a different jacket? Thanks!

  43. 43
    February 6th, 2012 at 11:48 am

    The Skirt from Mary Margaret’s outfit is now sold out :(

    Here are some alternatives:

    Check out all of those skirts because they are equally as adorable and would work perfectly!!

    I’m looking for an alternative for Emma’s Leather Jacket which is also sold out now.

    Thanks for the comments! :D

  44. 44
    February 6th, 2012 at 12:35 pm

    CF ladies, thank you for this post!!! Prior to reading this, I didnt even know such a show existed… But i just started watching and i already love it!!! ?

  45. 45
    February 6th, 2012 at 1:21 pm

    Nice, but I would have really liked to see the evil queens wardrobe! In fairyland, she has the most amazing outfits!

  46. 46
    February 6th, 2012 at 3:10 pm

    lo. lo. lo… love this show

  47. 47
    February 6th, 2012 at 3:55 pm

    I love this show!! U have to do Regina and Ruby they both have great style!

  48. 48
    February 6th, 2012 at 4:09 pm

    Hey, I love this post!
    You guys should do more ABC series fashion posts…

    I would love, love, LOVE to see a Grey’s Anatomy post….with Meredith, Cristina, style and tips…

    Who’s with me?

  49. 49
    February 6th, 2012 at 5:09 pm

    This post is so great. OUAT is such a fascinating show and it’s nice to see that so many people are into it. Please, please, please do one on Regina’s (The evil Queen) style. I’d love to see what you come up with. And I think one for Mr. Gold’s (Rumplestiltskin) style would be cool too! Keep up the great work!

  50. 50
    February 6th, 2012 at 10:28 pm

    Do you have the link to the jacket in emma’s outfit? The one listed isn’t right and I really want that jacket!! :)

  51. 51
    February 6th, 2012 at 11:48 pm

    Umm…Henry’s not Regina’s father. She just named him after her father. :| But I totally love this show and I love these outfits?

  52. 52
    February 6th, 2012 at 11:48 pm

    OMGOMG thankkkkk you for doing a post on ONCE! :)) I love love this show and the fashion is adoring too!

  53. 53
    February 7th, 2012 at 1:28 am

    Once I read the character list I was thoroughly confused – and intrigued. Must start watching this show ASAP!

  54. 54
    February 7th, 2012 at 9:15 am

    The Marry Margaret outfit is perfect! Please make some more based on this show! :)

  55. 55
    February 7th, 2012 at 3:29 pm

    These outfits are inspiring! Please do a continuation with other characters!

  56. 56
    February 7th, 2012 at 5:06 pm

    @Paige from Oregon who put together these outfits: where is Emma Swan’s brown moto jacket from? The link is faulty.

  57. 57
  58. 58
    February 8th, 2012 at 1:38 am

    Love this show/post, but please feature Regina’s style next!

  59. 59
    February 8th, 2012 at 8:10 am

    love it!

  60. 60
    February 8th, 2012 at 12:42 pm

    Awesome!! Love the show! And your outfits are right on! I’d love to see you expand on this and do a more in depth article on each of the characters, particularly Mary Margaret and Emma. It would also be cool to see some of the other characters :) Keep up the awesome work :)

  61. 61
    February 8th, 2012 at 2:51 pm

    This is cute, I really love the outfits and the pictures of the characters that you have included. Just when I thought I completely understood the show, I find out that Henry is the Evil Queen’s father—which has left me really confused. If this is the case, is Henry and Emma the only ones who will age, who the curse will not affect. It seems like if not Emma, Henry must age for it all to make sense. Can anyone clear this up?

  62. 62
    February 10th, 2012 at 2:32 am

    Never watched the show but these outfits are SO cute! The first one is my favorite :D Ill have to give this show a gander….

  63. 63
    February 12th, 2012 at 4:32 pm

    So excited to see a post featuring my new favorite show!! But I’d love to see a follow-up post with fashion inspiration from some of the fairytale world outfits. You could do Snow White when she still lived with her father and the Evil Queen, when she’s hiding in the forest, and at her wedding. Or take inspiration from the Evil Queen’s outfits. Or Cinderella and Belle’s outfits (Belle is going to be in tonight’s episode). And don’t leave out the guys – I’m sure Prince Charming’s attire could be inspriing.

  64. 64
    February 12th, 2012 at 4:53 pm

    I ADORE the second outfit!! so thrown-on and still, it`s really stylish!

  65. 65
    March 18th, 2012 at 5:33 pm

    Is THERE anyone Who can e-mail me a picture of the cape laura parilla was wearingas the evil QUEEN Refinar when eje crashed Años Quité’s wedding? PLEASE i’m desperate thank-you so very very much

  66. 66
    May 7th, 2012 at 9:30 pm

    I want to see a much more detailed and specific breakdown of Emma Swan’s wardrobe, hair and makeup as well as Ruby/ Red Riding Hood’s.

  67. 67
    May 21st, 2012 at 9:13 pm

    I have loved this show from the beginning and loved ur article!! I think it would be great if you could update it though, there has been some great new characters with amazing style that I’m sure you guys could do wonders with!

  68. 68
    May 28th, 2012 at 5:33 pm

    Love them all, especially Mary M! I would LOVE to see an evil queen outfit, though. Those black dressed in fairy tale land are amazing!

  69. 69
    October 3rd, 2012 at 10:51 am

    in honor of the new season, can we get more outfits? i would loooove a regina one…

  70. 70
    November 19th, 2012 at 11:57 pm

    you know there’s a whole blog about the fashion in OUAT? It’s called onceuponanoutfit, it’s on tumblr. so

  71. 71
    November 21st, 2012 at 8:11 pm

    @Jessie i luv that blog!

  72. 72
    December 18th, 2012 at 7:07 pm

    Mary , her style is gorgeous, so romantic.

  73. 73
    January 9th, 2013 at 9:16 am

    This paragraph provides clear idea designed for the new people of blogging, that really how to do running a blog.

  74. 74
    January 14th, 2013 at 3:19 pm

    I looove this show! an updated version would be awesome!

  75. 75
    February 22nd, 2013 at 5:21 pm

    Can you please do an outfit inspiration for Regina/ The evil queen? If you are doing a part two to this, you could include inspiration from Aurora, Mulan, Captain Hook, Cora even? I think it would be a good idea, as there are alot of new characters in season two, and you’ve missed out characters from season one like The Mad Hatter and Cinderella.

  76. 76
    February 18th, 2014 at 3:13 pm

    just saying OUAT isn’t mainly about Snow/Marry. But the outfits did help.

  77. 77
    February 18th, 2014 at 3:20 pm

    can you please do more characters from season 2 and 3 like Mulan, Aurora, Regina, Hook, Belle, Charming, and Ruby?

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