TOMS Launches College-Inspired “Campus Classics” Line
As I’m sure most of you know, football season has started at colleges nationwide and with it comes tailgating, school spirit and, of course, watching the big game! Now, college campus favorite TOMS has come up with a new way to show off your school colors and donate to a worthy cause.
TOMS recently launched their Campus Classics line, which currently includes shoes for seven colleges: University of Wisconsin-Madison, University of Arizona, University of Arkansas, Auburn University, Texas A&M, University of Oklahoma and University of Alabama.
In an exclusive interview with CF, a representative from TOMS explained the inspiration behind the line:
From TOMS’ early beginnings, students have been some of our most loyal fans. TOMS would not be where it is today without the passion and drive from these young fans. They are passionate for more than just TOMS however, sharing the same passion for their alma mater. TOMS created the Campus Classics with their prominent display of school colors, to capture the magic of all that stems from school spirit, rooting for the home team, the diehard rivalries, and singing of the fight song.
When asked if the line would expand to include other campuses in the future, they explained “We would love to incorporate more schools into the line but we wanted to start small and see how people would react.” That means if this line is a success, your campus might be featured next!
These limited-edition TOMS are available for $48 on their website. And of course, as with other TOMS products, the Campus Classics line will follow the company’s same One for One philosophy — for every pair sold, TOMS will donate a pair of shoes to a child in need.
Want to see what the shoes look like in detail? Here are all four pairs, courtesy of TOMS:
Barn Red & White: University of Arizona, University of Wisconsin – Madison, University of Arkansas
Orange & White: Auburn University
Red & White: University of Oklahoma, University of Alabama
Maroon & White: Texas A&M
Your thoughts?
What do you think of this collection? Is your school represented? Do you wear TOMS? Will you be rocking these on game day? Remember to leave a comment below and let us know your thoughts!
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Posted on on September 19, 2011 / Filed Under: Fashion News / Tags: Philanthropy, Shoes, Toms
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chasity
i’m excited about the orange and white ones — they can double for Syracuse Orange! :)
Nikki
Mississippi State is maroon and white too! Hail State, Go Dawgs!
Britt
I think that this is awesome! My school is represented, but I love how A&M is the only school listed for Maroon and White. Mississippi State University is True Maroon and we proudly wear out maroon and white! (Not hating on A&M, am originally from Texas and am a faithful Aggie when MSU is not playing).
Mina
Seriously, great job to TOMS for thinking of this!
Victoria
My school colors aren’t represented–which is okay because I never wear TOMS anyway. This is a really smart call on TOMS’ part though!
Chelsea - University of Oklahoma
BOOMER SOONER :)
Megan
They should definitely incorporate more schools into the mix. These are great for gameday fashion. Definitely buying a pair, and getting a manicure to match. Go Badgers!!!
Melissa L.
Love the idea of campus-wear, but I still think TOMS are actually slippers. There are so many cuter shoe options to wear on a daily basis.
Katie
I’m so excited Tom’s launched a new collection! Not to mention, their charity work is awesome. Go Tom’s!
Grace
I just love the style of these; I don’t even care if they’re not my school colors.
Mai
Awesome. I was really excited to see Texas A&M on the list.
Jen
will definitely be picking up a pair of these ASAP! love TOMS & am super excited about these. Roll Tide!
cate
definitely agree with melissa.
toms are not cute.
Christine
I don’t wear Toms because I see a lot of people wear it and I just don’t want to be the same. I like their idea of targeting students with school spirit, but these shoes are mostly reddish-white and orange white. I was unaware that there were so many schools with red and white as their colors. There is only another pair of blue and white. :( I wish they had done a blue and gold one to represent the University of California campuses collectively. There are 9 UC campuses that use Blue and Gold :(
Hannah
I’m totally getting the maroon and white ones and using them for ASU
Laura
While these shoes are cute, they’re boringly similar. I wish TOMS had branched out a bit more and made some in other non-red colors
oski
How do they not have UC Berkeley? The biggest hippie school
Alee
I agree with Laura, I feel like they are all pretty similar. Although i LOVE TOMS :) I own six pairs x) I think they should have more colors :)
Bailey
Now in orange and white, red and white, red and white, and red and white.
jennifermc
they should’ve added something extra to relate it more to those schools! nonetheless, these look super comfy although i’d never wear em. toms spread like crazy this school year and you can’t walk into a hallway without spotting them (mainly in black, red and brown).
Tessa
Seriously! How do they not have Cal Berkeley shoes?! Outrage! But still super cute! thanks for the post. :)
Jennifer
LOVE that A&M is one of the few schools chosen for this!
jacquie
definitely need to put in some blue and white shoes since a lot of schools have those colors!!! like cal, uc davis, ucsandiego and other schools
Samantha
I won’t be buying this simply because of this:
http://glitterandlace.blogspot.com/2011/09/my-problem-with-toms.html
Danielle
wow three different shades of red and one orange. what about blue and white? green and white? any other color on the color wheel would be good and represent a college.
good idea, poorly executed. TOMS needs to include more of its fanbase in the college collection.
Cara
Not a Toms fan, myself, but WHOOP! Texas A&M!! As a daughter of Aggies, and an Austinite, I also have to cheer that the orange is not burnt orange…
And, while I wouldn’t be caught dead in Toms, where are the blue-and-gold ones, folks? Or, for that matter, anything with blue, green, purple, the lot.
nikki
they should just make them customizable so everyone could choose their own two colors…
Sam
Wow, three barely different shades of red? Who would know the difference? Couldn’t they just make the same color canvas for all of them, then when people select the college they want on the website and order the shoes, it sends them a pair from the pile of all red and white shoes. Or maybe that is what they are secretly doing all along, disguised by slightly color altered images…
Cyndi
I Love that Texas A&M was chosen!! WHOOP! Gig’em!
Lauren
Roll Tide! Excited Bama and Auburn made the list
Tarynn
I was gonna be sad that there were no brown and gold pairs (go Profs!), until I realized that I already own a solid yellow pair. Then again, I don’t think TOMS wants to make shoes in the color of poop and pee. Lol, I love my school.
Jennifer
Oh wow! I’m so happy they included my school (University of Alabama)!!
Definitely buying them soon.
Roll Tide!
Taylor
Ahh!! They have them for the University of Arkansas!! :D Whooo Pig!!
However – I agree that they need them in more colors..maybe they’re just a preview of what’s to come. No sense in making a bunch if people aren’t into them, ya know?
sherry
Hey…What happened to University of Washington??? Purple and white??? What are we…Hamburger…no, think not…Bring it on…DAWGS!!!
mringram
We appreciate the recognition, and all, but AUBURN is not ORANGE and WHITE. Dreamcicles and VOLUNTEERS are those colors. Try some NAVY with that ORANGE and I’ll buy my daughter a pair. WAR EAGLE
Marcy Nies
Could you add U of NE to the Red and White one?
Carolyn
Was very sad not to see the University of Texas burnt orange not represented. The Austin American statesman wrote a nice article for TOMS shoes and how UT would be represented. Too bad they were wrong.
Jo-Ann
great idea but i need U of F colors for all my grandchildren
Thalia
University of Oregon ones please!
Marci
Michigan State is a shoe I would buy and give as gifts! Bring them on!
Rosy
I love them.. Can’t wait till I see Oregon ducks one…
Margaret Leggett
Need burnt orange and Maroon for Virginia Tech
Pam
I would like to suggest black and gold…I’m a Vanderbilt University grad. and huge supporter. I would wear them!!!