Taylor Swift’s limited-edition “Red” sneaker. | Photo Courtesy of WWD
It was recently announced that Taylor Swift signed a three year partnership deal with Keds that will encompass everything from footwear collaborations and multimedia campaigns.
For her first duty as the company’s new spokesperson, Swift designed a limited-edition sneaker that will be released later this month. Inspired by her upcoming album “Red”, Swift designed crimson-colored classic Keds adorned with the album’s logo.
According to WWD, the limited-edition RED Keds are priced at $50 and will be available to purchase online only at keds.com, taylorswift.com, nordstrom.com and journeys.com. Both the shoes and the album will be released next Monday, October 22nd.
What do you think of this collaboration? Are you a fan of Taylor Swift? Do you own any Keds? Would you buy these sneakers? As always, let us know what you think by leaving a comment below!