Target to Launch First Loungewear Diffusion Line
Target is teaming up with loungewear and lingerie designer Josie Natori to create an exclusive collection for the store. The collaboration was announced via Twitter by Natori and is set to be Target’s first ever limited edition loungewear line.
The designer is known for her luxe “East meets West” approach to lingerie and loungewear, which is sure to translate into the diffusion line. Josie Natori for Target will include items like bras, panties, sleepwear, loungewear, camis and chemises and is planned to be released in two separate installments.
The first collection will launch in Target stores and online on Oct. 30 and be available through Dec. 25. The second installment debuts Jan. 1 through Feb. 26. According to WWD, the dates were chosen to coincide with the holiday season and Valentine’s Day, respectively.
Items in the Josie Natori for Target collection will be priced between $9.99 and $34.99.
Thoughts?
What do you think of this collaboration? Do you like the idea of a loungewear diffusion line? Would you be interested in the collection? Remember to leave a comment and let us know what you think!
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Posted on on June 13, 2011 / Filed Under: Fashion News / Tags: Bras, Budget Fashion, Designer Collaborations, Loungewear, Natori, sleepwear, Target
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Jessica
What is a diffusion line?
shay monet
oohhh cant wait! im a sucker for pretty loungewear :)
Ashley - Flagler College
Jessica- A diffusion line is just another phrase for a designer collaboration. Basically, it’s when a high-end designer does a lower priced line :)
Shay- Me too! I love pretty loungewear.
Miranda
I think this is a brilliant idea!. I will definitely be interested in this collection. Target did a great job by adding a loungewear diffusion line.
Tai
This may be a dumb question but…what exactly is loungewear/? i dont think i get what classifies as loungewear.
Cortney
I absolutely love the designer collaborations! I’ll definitely be checking it out! If I don’t find something, well no worries. :)
Ashley - Flagler College
Tai- Loungewear consists of items like cute sweats, camis, shorts and hoodies– comfy stuff that you can wear around the dorm or house. Aerie and the VS Pink collection are two examples of loungewear lines :)
Theresa
That\’s the best asnwer of all time! JMHO