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Target to Launch First Ever Shoppable Web Series


A short preview of Target’s upcoming Web series.

Target is well-known for their creative and innovative marketing strategies, but now they’re taking it to a whole new level by introducing the first ever “shoppable” Web series as part of their fall campaign.

Called “Falling for You,” the short film is described as “[a] romantic comedy highlighting fall fashion, beauty and home product from Target” that stars Kristen Bell, Nia Long, and Zachary Abel. Here’s where the shoppable part comes in: if you see something you like while watching the video, simply click on it to be taken directly to the product page. Pretty cool, right?

According to WWD, “Falling for You” will be divided into three separate 5-minute segments with the first being released tomorrow, Tuesday, Oct. 2. The second and third installments will be released Oct. 4 and Oct. 9, respectively. All three segments will be available to watch on

In the meantime, be sure to look at this behind-the-scenes video to learn more about the premise of the Web series:

Your thoughts?

What do you think of this concept? Do you like the idea of shoppable videos? Do you think this is the future of marketing? Will you be checking out this series? Would you ever buy anything through these videos? Remember to sound off in the comments section below and tell us what you think!

Posted on on October 1, 2012 / Filed Under: Fashion News / Tags: , , ,

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6 Responses to “Target to Launch First Ever Shoppable Web Series”

  1. 1
    October 1st, 2012 at 10:42 am

    That’s rather clever – the ease will definitely appeal to consumers, and anyone celebrity obsessed. ^^;

  2. 2
    October 1st, 2012 at 11:44 am

    It’s a littl contrived, but it’s a brilliant move by Target and I mean,Target is awesome and Kristen Bell is awesome so…

  3. 3
    October 1st, 2012 at 11:47 am

    This is incredibly clever and creative – bravo Target!

  4. 4
    October 2nd, 2012 at 4:42 am

    this is so awesome!! can’t get enough of kristen bell anyway (just watched all seasons of veronica mars again!).
    what a clever idea for advertisement. I would love to see a short film made my H&M :)

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