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Target to Expand Designer Collaborations


Target store
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The new year is the perfect time to start fresh and Target plans to do just that by revamping their strategies for designer collaborations in 2012.

Target recently announced they would be discontinuing their Go International line — which only focused on apparel — in favor of a broader range of collaborations. The retailer’s new strategy will be modeled after last year’s massive Missoni collection, which encompassed everything from clothes and accessories to home goods and furniture.

According to WWD, Target wants to team up with designers to create collections that will cover many departments across their store, including food, clothing, home decor and even pet food, which would definitely be a designer collab first.

Your thoughts?

What do you think Target’s new collaboration strategy? What kind of collaborations would you like to see? Do you think Target should stick to apparel-only lines? Which designer would you like to see create a line for Target? Remember to leave a comment and let us know what you think!

Posted on on January 9, 2012 / Filed Under: Fashion News / Tags: , ,

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13 Responses to “Target to Expand Designer Collaborations”

  1. 1
    January 9th, 2012 at 9:50 am

    I can’t wait!

  2. 2
    January 9th, 2012 at 10:10 am

    not sure about the designer pet food thing, but i’m all gung ho for the rest of it!

  3. 3
    January 9th, 2012 at 1:32 pm


  4. 4
    January 9th, 2012 at 3:21 pm

    I’m pretty sure the Jason Wu line will sell out quickly. I might have to wake up early and head to Target if the pieces are worth waking up early.

  5. 5
    January 9th, 2012 at 3:25 pm

    Betsey Johnson for Target? *crossing my fingers!*

  6. 6
    January 9th, 2012 at 4:39 pm

    That Betsey Johnson line sounds AWESOME.

  7. 7
    January 9th, 2012 at 5:13 pm

    I would adore a Kate Spade collaboration!
    Probably a stretch- but it would be amazing :)

  8. 8
    January 9th, 2012 at 11:55 pm

    pet food is definitely doing a lot. i’m all for kitchen accessories (and home decor <3 ), but food is a bit much too. the missoni bike was adorable though. i absolutely love what i've seen of the dresses from the jason wu line! i wonder who will collaborate next!

  9. 9
    January 10th, 2012 at 2:09 pm

    Just got to love target! crossing my fingers for alexander wang or jason wu..!

  10. 10
    January 10th, 2012 at 11:14 pm

    I love when Target pairs with designers! I always find at least one thing to pick up!

  11. 11
    January 12th, 2012 at 1:36 am

    when target did the missoni line i loved that they had shoes, home decor and much more in addition to apparel. i personally lovethe idea of expansion becuaes i believe everything i own should be cute and i think these collabo’s will give me oppurtunities to buy cuter things at reasonable prices.

  12. 12
    January 16th, 2012 at 10:49 pm

    I’m really glad that Target does designer collaborations. I love couture but could never afford it if it weren’t for Target. I wore my Missoni flats in my latest blog post (up tomorrow) and am absolutely giddy over Jason Wu.

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