Target recently announced they would be discontinuing their Go International line — which only focused on apparel — in favor of a broader range of collaborations. The retailer’s new strategy will be modeled after last year’s massive Missoni collection, which encompassed everything from clothes and accessories to home goods and furniture.
According to WWD, Target wants to team up with designers to create collections that will cover many departments across their store, including food, clothing, home decor and even pet food, which would definitely be a designer collab first.
What do you think Target’s new collaboration strategy? What kind of collaborations would you like to see? Do you think Target should stick to apparel-only lines? Which designer would you like to see create a line for Target? Remember to leave a comment and let us know what you think!