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“Penny Chic” Blogger Creates Collection for Walmart


Penny chic lbd collection
Shauna Miller’s LBD Collection for Walmart | Images Courtesy of Penny Chic

Blogger Shauna Miller of Penny Chic has teamed up with Walmart to create a limited-edition collection of little black dresses. In case you’ve never read the blog, Miller creates cheap and chic looks using items solely from budget-conscious retailers like Kmart, Forever 21 and — of course — Walmart.

Called “Penny Chic by Shauna Miller,” the line consists five LBDs (pictured above) that will retail for $20 a piece. According to WWD, the dresses were all manufactured in the USA and will be available in sizes XS to XL, as well as sizes 16 to 22 (1X to 4X).

The collection will be available exclusively on starting tomorrow, February 19th, with plus-sizes (pictured below) launching in early March.

Penny chic lbd collection plus sizes

Your thoughts?

What do you think of this collection? Do you read Penny Chic? Do you like these dresses? Which style is your favorite? Would you buy any of these LBDs? Let us know what you think by leaving a comment below!

Posted on on February 18, 2013 / Filed Under: Fashion News / Tags: , , , , ,

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19 Responses to ““Penny Chic” Blogger Creates Collection for Walmart”

  1. 1
    February 18th, 2013 at 10:43 am

    I love that they also showed how the dresses look on a plus size model! really pretty, especially the skater :)

  2. 2
    February 18th, 2013 at 11:08 am

    For only $20? I just might have to go pick up a classic one.

  3. 3
    February 18th, 2013 at 11:43 am

    I never shop at Walmart but if they are made in the USA I just might go get one. I already have a classic type LBD but I like the Skater and the Ulility. I might have to go and try them on and see which ones I like best. I see the ulitity one has pockets so that might be my go to dress!

  4. 4
    February 18th, 2013 at 1:04 pm

    I really like the classic and utility….both of them look office-appropriate. My only hesitation is that they are online-only – I don’t want to have to pay shipping! Plus I don’t know about the fabric….it says 95% polyester, but not really sure what it feels like.
    Also, I hesitate to buy clothing from Wal-Mart if I’m going to spend $20 on a dress.

  5. 5
    February 18th, 2013 at 1:09 pm

    Actually, they were online exclusive beginning on the 15th, but they should be available in store on the 19th. They were supposed to be in store on the 15th, but there was a problem with the delivery trucks.

  6. 6
    February 18th, 2013 at 2:03 pm

    I think it’s awesome when bloggers get to make collaborations with big retailers like this, and the dresses look really cute. Too bad I doubt I could ever be convinced to buy clothes from Walmart.

  7. 7
    February 18th, 2013 at 2:29 pm

    I will probably avoid this since the material is mostly polyester and the slightest bit of sweat makes that material stink to the high heavens. But they’re cute.

    However, I’m really disappointed with the above commentators. Target, and Forever 21 and countless other retailers have been featured on this blog–chain stores with cheap products not made in the United States, histories of (or currently) horrible labor practices, and intellectual property violations (at least in the case of F21). But somehow it’s just EW WALMART.

  8. 8
    February 18th, 2013 at 2:37 pm

    Hi Emily, both WWD and Penny Chic stated this collaboration will be sold online only. Where did you see that it would be sold in stores?

  9. 9
    February 18th, 2013 at 4:16 pm

    I love the peplum and curvy <3 must

  10. 10
    February 18th, 2013 at 6:36 pm

    Hi girls! Shauna here from the Penny Chic blog and dress line! The collection will only be sold online and it launches tomorrow, minus the utility dress and plus-size dresses which will be launching beginning of March. Hope you like the dresses! Thanks for your support. xoxo

  11. 11
    February 18th, 2013 at 7:05 pm

    I concur with Shmee’s comments regarding Walmart’s egregious labor practices. Although I love the democratizing notion of affordable fashion – especially as a frugal, budget-conscious gal myself – Walmart’s union busting, racial and gender discrimination, substandard wages and benefits, and adverse impact on native communities, deters me from shopping at a store that places such little value on civic and ethical responsibility.

  12. 12
    February 18th, 2013 at 7:35 pm

    love the curvy! i haven’t looked at that blog in awhile, but i remember when it was like just walmart clothes–it was amaaaazing to me…there was no walmart nearby when i was growing up, and i’d only heard horror stories. had no idea i could dress cute for so cheap lol!

  13. 13
    February 18th, 2013 at 7:41 pm

    I have mixed feelings regarding the Penny Chic blog and the collection. While I am all about affordability and the dresses are very cute, I am trying not to support unethical companies like Walmart and F21. I may not be rich buy I would rather pay more for clothes and do the right thing.

  14. 14
    February 18th, 2013 at 10:08 pm

    Oh, JK. I could have sworn they were going to be in store. Guess not :(

  15. 15
    February 18th, 2013 at 10:20 pm

    What we have to remember is that if we are able to buy something for this cheap, someone is getting exploited somewhere down the line. I’m definitely guilty of buying based on price but cheap fashion has many downsides that I am becoming more aware of. Check out the book “Overdressed” it is fascinating!

  16. 16
    February 18th, 2013 at 11:54 pm


    I agree that Walmart is horrible for all those reasons, but I was referencing the fact that nobody ever makes similar disgusted comments when Target and F21 (similar business models and unethical practices) products are featured. However, when it’s Walmart, everyone comes out of the woodwork to say “Ew, I would NEVER shop there!”
    It makes me think that the inconsistently placed disgust has more to do with Walmart being seen as… I don’t know, “working class,” rather than its unethical business practices.

  17. 17
    February 20th, 2013 at 2:26 pm

    are these returnable in stores? thinking about buying but not sure my size

  18. 18
    February 24th, 2013 at 5:24 pm

    Marian–yes the dresses are returnable in store and shipping only costs $.97 :)

  19. 19
    March 12th, 2013 at 4:08 pm

    Omg I am getting one! I just do not know which one to get! <3

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