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JCPenney to Launch First Designer Collaboration


Duro Olowu for JCP braceletsDuro Olowu for JCP look
Duro Olowu for JCP bracelets; A look from the upcoming collaboration | Photo Credits: 1, 2

Department store JCPenney recently announced they would be delving into the world of designer collaborations by launching a series of limited-edition capsule collections.

First up will be a collaboration with Nigerian-born, London-based designer Duro Olowu, who is known for his use of bold patterns and bright colors. Olowu’s collection will include women’s clothes, shoes, and accessories, as well home accessories and luggage. All items will be priced between $10 and $100.

Duro Olowu for JCP is set to launch online and at JCPenney stores nationwide starting in March 2013.

Your thoughts?

What do you think of JCPenney doing designer collaborations? Are you a fan of Duro Olowu? Do you normally shop at JCP? What do you think of the look that was released? Will you be checking out this collection when it launches next spring? As always, leave a comment below and tell us what you think!

Posted on on November 12, 2012 / Filed Under: Fashion News / Tags: , , , ,

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4 Responses to “JCPenney to Launch First Designer Collaboration”

  1. 1
    November 12th, 2012 at 1:06 pm

    I love JCPenney, the clothes always fit this petite, curvy girl well. I hope this is good

  2. 2
    November 12th, 2012 at 1:20 pm

    this is really interesting , Debenhams here in the UK has been doing collaborations with designers for a while and does really well for them, I love Duro Olowu patterns and will certainly be taking a look next time Im in the U.S

  3. 3
    November 12th, 2012 at 11:20 pm

    I hope this goes well, because I haven’t stepped foot in a JCP store in a while and I miss their reasonable prices haha. I also like this new reinvention stage that they’re going through.

  4. 4
    November 13th, 2012 at 11:28 pm

    JC Penney already has a handful of standing designer collaborations: I Heart Ronson, ABS by Allen Schwartz and one or two others.
    I am excited about this one, though!

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