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JCPenney Teams Up with Joe Fresh


Joe fresh at jcp
A Joe Fresh shop at JCP | Photo Courtesy of WWD

Department store JCPenney has teamed up with Canadian retailer Joe Fresh to launch a series of in-store shops. Joe Fresh is known for their cute, trendy, and inexpensive basics, but until now the store has not had a large presence in the United States.

There are currently six Joe Fresh locations in the US, but these in-store shops are set to launch at nearly 700 JCP stores nationwide. According to WWD, the line includes women’s clothes and accessories, all priced between $4 and $69.

Joe Fresh at JCP is currently available online, with the in-store shops opening on March 15.

Your thoughts?

What do you think of this collaboration? Have you ever shopped at Joe Fresh? Will you be checking out the in-store shop at your local JCP? As always, remember leave a comment below and tell us what you think!

Posted on on March 4, 2013 / Filed Under: Fashion News / Tags: , , , , ,

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9 Responses to “JCPenney Teams Up with Joe Fresh”

  1. 1
    March 4th, 2013 at 12:12 pm

    Joe Fresh is great! They’ve got a great mix of inexpensive basics and interesting trendy pieces. The white v-necks can’t be beat, if you ask me.

  2. 2
    March 4th, 2013 at 1:22 pm

    Love love love Joe Fresh. Especially for baby clothes! I have the best ombré cardigan and pink pea coat for my daughter from Joe.

  3. 3
    March 4th, 2013 at 1:28 pm

    Awesome! I love joe fresh – though I mostly just buy their socks and underwear. They have the best boy cut briefs!

  4. 4
    March 4th, 2013 at 4:08 pm

    This store is actually too good to be true. The other day, I scored a cashmere cardigan, a bow-front silk top, and a silk button-up for under $20 each. And this is in Canada too, where we’re used to paying for marked-up clothes from American retailers. Their makeup line is also great and affordable.

  5. 5
    March 4th, 2013 at 5:10 pm

    Love love Joe Fresh. They’re the only socks I wear.

    Also you can score amazing pieces on clearance, it’s unreal.

  6. 6
    March 4th, 2013 at 8:42 pm

    Love Joe Fresh! A great Canadian designer. Some trendy pieces and some basics, all very nice and classy. I have 3 of their darker nail polishes – don’t know about the lighter ones but the dark ones are opaque in 1 or 2 coats!

  7. 7
    March 4th, 2013 at 8:53 pm

    I quite like Joe Fresh. They usually just have pretty basic stuff, but it’s relatively inexpensive and surprisingly good quality.

  8. 8
    March 5th, 2013 at 1:38 am

    Yay! I remember the days when I used to buy Joe Fresh back when they still sold them in the supermarket in Canada, haha.

  9. 9
    March 6th, 2013 at 1:34 pm

    This is something to be excited about! As a Canadian living in North Carolina, I can’t tell you how appreciative I am of this Joe Fresh/JCP partnership. I have to say that the only Canadian apparal store I miss living down here is Joe Fresh – cute, work casual, but trendy and affordable pieces. My daugther wears a lot of Joe Fresh – all purchased in Canada. I have to say, the only area where JCP has missed the mark is introducing the baby/children’s line of clothing as well – I don’t understand why they are holding back and only rolling out the women’s and men’s clothing. Also, they would benefit from making the make-up and beauty available as well. Maybe they are testing the women’s and men’s line with further expansion in mind?! Let’s hope so :)

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