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H&M to Launch New Retail Chain


H&M Store
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Fast-fashion giant H&M is going to be expanding their fashion empire by launching a brand new chain of retail stores. The new retail chain– which is rumored to be called ‘& other stories’ — is set to launch in 2013.

Before H&M confirmed the launch, rumors were flying that the new stores would be expensive, high-end luxury shops. However, according to Fashionologie, while the new stores will be more expensive than H&M, they won’t be classified as “luxury.”

WWD is also reporting that in addition to the new retail chain, there are plans to expand and broaden H&M stores by adding “new concepts and product categories.”

Your thoughts?

What do you think of H&M launching a new retail chain? Do you normally shop at H&M? Do you think you would shop at the new chain?  Remember to leave a comment below and tell us what you think!

Posted on on April 2, 2012 / Filed Under: Fashion News / Tags: , , , ,

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13 Responses to “H&M to Launch New Retail Chain”

  1. 1
    April 2nd, 2012 at 11:19 am

    I just want to know when they’re planning on offering online shopping for the US…:(

  2. 2
    April 2nd, 2012 at 11:58 am

    I love H&M! and if it generates more jobs then brilliant!

  3. 3
    April 2nd, 2012 at 12:33 pm

    That’s great, but did they just forget about the online store?…..

  4. 4
    April 2nd, 2012 at 1:07 pm

    A more expensive yet not luxury H&M? I’ll stick to my good old regular H&M, thanks.

  5. 5
    April 2nd, 2012 at 2:59 pm

    I’m excited for this, but there aren’t many details yet. I’m with C: I want to hear when those of us in the US can order from H&M online!

  6. 6
    April 2nd, 2012 at 6:06 pm

    A more expensive H&M? No thanks…and yeah, I want to know when we can do online shopping from H&M in the states too!

  7. 7
    April 2nd, 2012 at 6:17 pm

    I honestly don’t think we need more expensive clothing.

  8. 8
    April 2nd, 2012 at 6:35 pm

    I agree about the pricy-but-sans-luxury part -___-

  9. 9
    April 2nd, 2012 at 7:44 pm

    I can’t even shop at H&M as it stands. The closest H&M is 6+ hours away. I’d love it if they offered online shopping or were more prolific, like Forever 21.

  10. 10
    April 2nd, 2012 at 8:29 pm

    Me too! I want online shopping too! bring it to the U.S. H&M! *cries*

  11. 11
    April 3rd, 2012 at 1:41 am

    Online shopping for the US is scheduled to be available this fall, actually.

  12. 12
    April 3rd, 2012 at 9:01 am

    I’m excited to H&M expanding in the US! The closest H&M is almost an hour from where I live, so without the online shipping that feels like it’s been promised forever, I don’t get to shop there as often as I’d like. I’m also looking forward to what the feel of this new line is going to be.

  13. 13
    April 5th, 2012 at 1:47 pm

    Of course I buy stuff from H&M! It’s the best store ever! :D And the fact that it’s swedish just makes it soooo much better!

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