H&M to Launch New Retail Chain
Fast-fashion giant H&M is going to be expanding their fashion empire by launching a brand new chain of retail stores. The new retail chain– which is rumored to be called ‘& other stories’ — is set to launch in 2013.
Before H&M confirmed the launch, rumors were flying that the new stores would be expensive, high-end luxury shops. However, according to Fashionologie, while the new stores will be more expensive than H&M, they won’t be classified as “luxury.”
WWD is also reporting that in addition to the new retail chain, there are plans to expand and broaden H&M stores by adding “new concepts and product categories.”
Your thoughts?
What do you think of H&M launching a new retail chain? Do you normally shop at H&M? Do you think you would shop at the new chain? Remember to leave a comment below and tell us what you think!
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Posted on on April 2, 2012 / Filed Under: Fashion News / Tags: Budget Fashion, Fashion News, H&M, Shopping, Stores
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C
I just want to know when they’re planning on offering online shopping for the US…:(
Lottie
I love H&M! and if it generates more jobs then brilliant!
Jessie
That’s great, but did they just forget about the online store?…..
Wendan
A more expensive yet not luxury H&M? I’ll stick to my good old regular H&M, thanks.
Becky
I’m excited for this, but there aren’t many details yet. I’m with C: I want to hear when those of us in the US can order from H&M online!
AnnieK
A more expensive H&M? No thanks…and yeah, I want to know when we can do online shopping from H&M in the states too!
Naomy
I honestly don’t think we need more expensive clothing.
Isa
I agree about the pricy-but-sans-luxury part -___-
Courtney
I can’t even shop at H&M as it stands. The closest H&M is 6+ hours away. I’d love it if they offered online shopping or were more prolific, like Forever 21.
Carrie
Me too! I want online shopping too! bring it to the U.S. H&M! *cries*
Erika
Online shopping for the US is scheduled to be available this fall, actually.
Rachael
I’m excited to H&M expanding in the US! The closest H&M is almost an hour from where I live, so without the online shipping that feels like it’s been promised forever, I don’t get to shop there as often as I’d like. I’m also looking forward to what the feel of this new line is going to be.
Carro
Of course I buy stuff from H&M! It’s the best store ever! :D And the fact that it’s swedish just makes it soooo much better!