It was recently announced that fast-fashion giant H&M would be launching a global recycling initiative, which would allow customers to exchange unwanted clothing for an in-store discount.
According to WWD, the program — called iCollect — will be available at H&M stores worldwide starting in February 2013. Here’s how it works: for every bag of used clothing you donate, H&M will hand out a voucher for a discount on your next in-store purchase. The donated clothing will then be recycled and made into new textiles.
The program is part of the retailer’s ongoing goal to only use sustainable cotton by the year 2020.
What do you think of this program? Should other retailers offer similar in-store recycling programs? Will you be participating at your local H&M? Leave a comment below and tell us what you think!