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H&M to Launch In-Store Recycling Program


H&m storefront
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It was recently announced that fast-fashion giant H&M would be launching a global recycling initiative, which would allow customers to exchange unwanted clothing for an in-store discount.

According to WWD, the program — called iCollect — will beĀ availableĀ at H&M stores worldwide starting in February 2013. Here’s how it works: for every bag of used clothing you donate, H&M will hand out a voucher for a discount on your next in-store purchase. The donated clothing will then be recycled and made into new textiles.

The program is part of the retailer’s ongoing goal to only use sustainable cotton by the year 2020.

Your thoughts?

What do you think of this program? Should other retailers offer similar in-store recycling programs? Will you be participating at your local H&M? Leave a comment below and tell us what you think!

Posted on on December 10, 2012 / Filed Under: Fashion News / Tags: , , , ,

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12 Responses to “H&M to Launch In-Store Recycling Program”

  1. 1
    December 10th, 2012 at 8:20 am

    I love this idea! I think all fashion retailers should do this! I have a question though do they take only old H&M clothing? All clothing, no matter where it’s from?

  2. 2
    December 10th, 2012 at 8:34 am

    Sounds like a great idea! But it would depend on how much of a discount is given. Some people are not as motivated to give back.

  3. 3
    December 10th, 2012 at 9:47 am

    Hey Christine! They’ll accept any brand of clothing, it doesn’t have to be from H&M.

  4. 4
    December 10th, 2012 at 10:06 am

    Wow what an awesome idea! But do they want it even it it’s like an ugly old t-shirt?

  5. 5
    December 10th, 2012 at 11:45 am

    Wow this is really good! I wish I had an H&M near me :(

  6. 6
    December 10th, 2012 at 5:45 pm

    Yaaaaay! This is quite exciting!! Good job H&M!

  7. 7
    December 10th, 2012 at 8:05 pm

    This is so cool! I always feel guilty when I see clothes that I never wear lying in my closet so this is made for me!

  8. 8
    December 11th, 2012 at 12:40 am

    This is an awesome idea, even if they didn’t offer a discount. If people have old clothes that they’re not wearing/can’t use and can’t donate to be worn again in their original forms, this is a fantastic way to make use of everything again. There should definitely be more initiatives like this! This makes me happy.

  9. 9
    December 11th, 2012 at 6:02 am

    This is a great idea, but i’d still rather donate my clothes to a thrift store and give the money to charity. Although, for clothes that are beyond giving to thrift stores this is a good idea.

  10. 10
    December 11th, 2012 at 4:11 pm

    I work for Plato’s Closet and this makes me nervous for my store lol but a great idea!

  11. 11
    December 12th, 2012 at 10:36 am

    Plato’s closet buys back your clothes but only if its in style right now. This is perfect for those if us who have clothes that are many seasons old or aren’t in style. I’m def. Going to have to go through my clothes. Wonder what the discount is? Rayana I’m sure your job will still be ok because I know many who trade their old clothes for cash from Plato’s closet to pay for bills.

  12. 12
    December 18th, 2012 at 12:37 pm

    What a marvelous idea.

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