French Connection to Collaborate with Sears
WWD is reporting that British retailer French Connection will be collaborating with Sears to create an exclusive clothing and accessories line.
The line– named UK Style for French Connection– will debut in Sears stores and online starting in March 2011. UK Style will feature both men’s and women’s collections and include swimwear, shoes, jewelry and other accessories.
According to WWD, the line will carry key pieces French Connection is known for, including “tuxedo jackets, cropped floral leggings, striped tanks, animal prints and sequined tops” and most pieces should cost between $10 and $50. The company also released two photos of the UK Style line, which you can check out above.
John Goodman, the executive vice president of apparel and home for Sears, discussed the store’s decision to collaborate with French Connection:
This is definitely a move signifying we are serious about apparel. We really looked at what French Connection has represented for 40 years, and liked a lot of the styling and where the brand is headed. We thought it would be a good fit. We want to start gaining some consideration among young people.
Thoughts?
What do you think of this collaboration? What do you think of the line so far? Will you check out UK Style when it hits stores? How do you feel about shopping at Sears? Will this line make you more likely to consider shopping there? Be sure to leave a comment and let us know what you think!
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Posted on on September 20, 2010 / Filed Under: Fashion News / Tags: Budget Fashion, Designer Collaborations, Fashion News, French Connection, Sears
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Alexandra
The floral dress looks too old lady to me. It’s something my boyfriends mother would wear with her crocs while gardening. I’m not a fan. And as far as sequin tops go, those have been around for a while. From these pictures, it doesn’t seem to me like this collection will be breaking any fashion barriers.
Charlotte - University of Birmingham
oooh exciting!! i’d definitely like to have a look!!
Charlotte xxx
Leslie
I agree with Alexandra.. I don’t really like the floral dress, but I’m excited to see the rest of the line!
Lori Michelle
I too agree with Alexandra. The dresses are kind of like “Old News”. The sequin dresses are not atractive. Maybe if they were a little more fitted or something. They could have done something better. I’m not a bit impressed. Hope the rest of the line is better.
~Lori Michelle~
Dominique
OH MAN! While I agree that the floral dress isn’t that great, I love the sequin dresses. Also, I LOVE French Connection, so I’m super excited to see the rest of the line!
SOEXCITED!
Liza - University of Minnesota
I love love love French Connection, but I’m a little bit disappointed that they’re collaborating with Sears of all places! Sears doesn’t have the most fashionable image in my mind, but maybe this collab will help to change that. Awesome post, Ashley!
Christine
TOTALLY agree with Liza, why Sears? Not many fashion forward girls shop there.
Lizzy
I like the glittery looking dresses! The others look maybe a bit too pedestrian – or too old idk, lol. Thanks for sharing!
Hannah M
from those pictures, seems like a been there, done that sort of thing. hopefully the line will be more of a wow-factor than a blah-factor. :)
Kaleigh-Fashion Institute of Technology
Poor Sears…always struggling to be seen as a fashionable department store. I wish French Connection could help pull them out of their current situation, like Charlotte Ronson did for JC Penney, but I think it would take a lot more than this. Most fashionable girls who even are aware of French Connection have a hard time buying clothes next to dishwashers and power tools.