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Forever 21 Launches Premium Shoe Collection

8 Comments

Forever 21 premium shoe collection
Photo Courtesy of Forever 21

Fast-fashion retailer Forever 21 is known for their budget-conscious clothes, shoes, and accessories, but are now expanding their range with a premium collection of footwear.

The collection includes 10 styles, made from leather, that feature trendy details like cut-outs, gold hardware, and metallic hues. Prices will range from $49 to $79.

Linda Chang, GMM for Forever 21, spoke to WWD about the collection:

“Building on our past successful launches, we hope our premium shoe line will sustain momentum by introducing new products that fit our customers’ lifestyles. The breadth of this line extends beyond what most of our consumers believe is the Forever 21 brand. Our new shoe collection allows us to offer premium items that complement our apparel categories, both reaching our current customers as well as attracting new ones.”

F21′s premium shoe collection is currently available online and at LA-based Forever 21 locations, and will be available in stores throughout the United States by January 10.

Your thoughts?

What do you think of Forever 21 launching a premium line? Do you like the company’s decision to move in this direction? Would you buy shoes from this collection? Remember to leave a comment below and tell us what you think!

Posted on on January 6, 2014 / Filed Under: Fashion News / Tags: , , ,

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8 Responses to “Forever 21 Launches Premium Shoe Collection”

  1. 1
    January 6th, 2014 at 3:10 pm

    As much as I love F21 and their shoes, I think the line is a little pricey and might hurt them. Most of their customers are students in college and high school alike, neither of these groups can afford that time of price of shoe! People love Forever 21 for their latest trends for cheap. This is kind of going against that ideal that I can create a new outfit for thirty dollars!

  2. 2
    January 6th, 2014 at 6:30 pm

    Your link to their collection doesn’t work. It goes to http://www.pepperjamnetwork.com/tracking/error.php

  3. 3
    January 6th, 2014 at 7:38 pm

    Kitten – thanks for commenting! We’re aware of this issue and are working with F21 to correct it. It’s on their end. We hope to have it resolved soon!

  4. 4
    January 6th, 2014 at 8:56 pm

    the leopard print booties are to die for :]

  5. 5
    January 6th, 2014 at 9:54 pm

    although it is cool that forever 21 has a premium line, the low prices do point out that they are probably using some messed up working conditions and wages if they can afford to sell leather shoes at a $49 starting price

  6. 6
    January 6th, 2014 at 10:05 pm

    I’m with Camilla on this. I don’t trust it so far.

  7. 7
    January 8th, 2014 at 10:05 pm

    Forever 21′s shoes are the cutest and I’ll be interested to see how these premium shoes come out, but I currently never buy shoes there because the one pair I bought was so cheep the heel detached after two wears. I’m not sure I’d be willing to risk a lot of money on their brand when it comes to shoes.

  8. 8
    January 9th, 2014 at 1:21 pm

    Not to offend anyone, but I honestly don’t see the point in paying $49-$79 for shoes from Forever21 when you could get better quality shoes for around the same price.

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