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Forever 21 and Sanrio Collaborate on Second Hello Kitty Collection


Hello Kitty x Forever 21
Photo courtesy of Forever 21

After the success of last year’s collaboration, it was recently announced that Sanrio and Forever 21 would be teaming up to create a second Hello Kitty-themed collection for the fast-fashion retailer.

Called “Hello Kitty Forever,” the collection will include over 110 pieces, encompassing everything from clothing and handbags to jewelry and shoes. According to nitro:licious, the collection will also include bedding, bath and home accessories, which will be Forever 21’s first foray into home decor.

The collection will be available in stores and online starting on November 16th, with items being priced between $4.80 and $29.80.

Want to get a sneak peek of the collection before it hits stores? Scroll down to check out some images from the official lookbook: (Click each photo to enlarge.)




What do you think?

Are you a fan of Hello Kitty? What do you think of this collaboration? Which look is your fave? Will you be checking out this collection when it launches next month? Be sure to leave a comment below and tell us your thoughts!

Posted on on October 26, 2012 / Filed Under: Fashion News / Tags: , , , , ,

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11 Responses to “Forever 21 and Sanrio Collaborate on Second Hello Kitty Collection”

  1. 1
    October 26th, 2012 at 4:55 pm

    I LOVE Hello Kitty! Will definitely be checking this out :) I hope it launches in the UK at the same time ;)

  2. 2
    October 26th, 2012 at 5:05 pm

    I love Love LOVE Hello Kitty. I was a bit disappointed by last years collection but I’m sure this years will be better.

  3. 3
    October 26th, 2012 at 5:21 pm

    OMG I *need* that Chococat beanie!!!

  4. 4
    October 26th, 2012 at 5:30 pm

    I want this collection so bad!!!!

  5. 5
    October 26th, 2012 at 5:58 pm

    LOVE Hello Kitty…will NOT be wearing her or any of her friends on my day or night clothes. Will only go as far as a Hello Kitty card case or some other fun accessory, never clothes.

  6. 6
    October 26th, 2012 at 11:02 pm

    I love Hello Kitty, so I am so excited that Forever 21 is bringing back their Hello Kitty collection!

  7. 7
    October 26th, 2012 at 11:51 pm

    Need that Badtz Maru leotard/swimsuit/idontcare. This collection is even cuter than the first and I am so so excited!

  8. 8
    October 27th, 2012 at 3:47 pm

    I think I liked last years collection a bit more than THIS 1, but I’ll just wait n c until it actually comes out…p.s. Target has their hello Kitty stuff on clearance now! :) 4 those of u who wanted that 35$ blazer

  9. 9
    October 27th, 2012 at 5:03 pm

    I like Hello Kitty as much as the next person…but I LOVE Badtz-Maru and Chococat…so I’m definitely excited! I like this stuff, especially the Badtz-Maru sweater.

  10. 10
    October 28th, 2012 at 3:46 am

    The new collection is much edgier than previous collection :)

  11. 11
    November 11th, 2012 at 2:28 pm

    Does anyone kno what stores will be launching this collection? I remember last year, some malls never had it.

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