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First Look: The Webster at Target


Way back in January, we announced Target would be expanding and revamping their designer collaborations brand, which evolved into a new concept called The Shops at Target, where stores will carry rotating in-store ‘shops.’ The shops will include limited-edition specialty items that encompass everything from fashion and home goods to food and pet supplies.

The Shops at Target’s first fashion collaboration is with The Webster, a popular boutique based in Miami, Florida. Called The Webster at Target, the collection will include men’s, women’s and children’s lines priced between $7.99 and $49.99. The women’s collection includes apparel, swimwear, shoes, jewelry, handbags and other accessories, all with a distinct Miami vibe. Select items will also be available exclusively online in petite and plus sizes.

The Webster at Target launches on May 6th online and at Target stores nationwide, alongside four other shops: Privet House (home decor), Cos Bar (makeup), Polka Dog Baker (treats for Fido) and The Candy Store (self-explanatory!).

Want to see what The Webster at Target collection will look like? Scroll on down to view the full women’s lookbook, courtesy of Target: (Click each photo to enlarge)






Your thoughts?

What do you think about this collaboration? Do you like any of the pieces shown here? Which look is your favorite? Do you think you’ll be checking out this collection after it launches? Remember to leave a comment below and tell us your thoughts!

Posted on on April 16, 2012 / Filed Under: Fashion News / Tags: , , , , ,

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15 Responses to “First Look: The Webster at Target”

  1. 1
    April 16th, 2012 at 11:05 am

    Cute! Very spring/summer appropriate. Love the top right outfit.

  2. 2
    April 16th, 2012 at 11:12 am

    That coral suit is love! And this is when I lament living across the globe from the nearest Target.

  3. 3
    April 16th, 2012 at 12:09 pm

    I LOVE the orange skirt with the white cardigan. I also like the plain white dress and the floral dress next to it!

  4. 4
    April 16th, 2012 at 12:30 pm

    I’d snatch up that printed shift dress and coral short suit (both in the second row) in a heartbeat!

    I think this is a great collection for summer! Wish they’d bring back the Missoni collection.

  5. 5
    April 16th, 2012 at 12:53 pm

    The fourth outfit: I want everything in it! Also, I dont usually like wedge sandals, but those cap-toed ones are so cute I might just have to give in and buy a pair.

  6. 6
    April 16th, 2012 at 1:11 pm

    I love the fourth outfit! I cant wait until this line is finally available!!

  7. 7
    April 16th, 2012 at 1:33 pm

    I love it! The colors and prints are gorgeous. Everything looks so easy and breezy. I really love the maxi dress and that robe (I think it’s a robe) in the last row. I can see myself actually venturing out to one of the better Targets to buy some of these things. Hopefully people won’t go crazy like they have with other Brand x Target releases. LOL

  8. 8
    April 16th, 2012 at 5:27 pm

    They’re so cute! How did I not know this collection was coming?

  9. 9
    April 16th, 2012 at 6:13 pm

    Ehh…… A little disappointed.

  10. 10
    April 16th, 2012 at 11:50 pm

    I like a lot of the dresses. I like this collection more than the Jason Wu line.

  11. 11
    April 17th, 2012 at 1:33 am

    Oh my! So much fashionalbe and chic outfits to choose from! I must say since Target is expanding their collections, it is going to decrease my wallet!

  12. 12
    April 17th, 2012 at 5:46 am

    I like the 10th outfit! :D

  13. 13
    April 17th, 2012 at 6:41 pm

    I like the coral blazer.
    The sweaters are cute too…too bad they probably won’t fit me due to sleeve length.

  14. 14
    April 21st, 2012 at 3:09 pm

    What a GREAT collection!!!!! It’s all SO wearable. I’m excited:)

  15. 15
    May 3rd, 2012 at 1:54 pm

    I love all of the outfits and wish to purchase many of the items. And if the skirts and dresses hit just above the knee, like the photos, then I want EVERY ONE!! So excited!

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