Dolce & Gabbana is targeting sorority sisters in their newest marketing campaign. The window displays for their D&G line of clothing are grabbing the attention of greek lifers everywhere with the clever “Delta Gamma” play on their name.
I have to agree with Fashionista‘s take on this one – I don’t personally know any sorority girls either who wear D&G, but then again sororities are a bit of a joke at my school. At all the sororities here, “high fashion” means sweatpants, uggs, and a hoodie with said sorority’s logo emblazoned on the front in a bright color.
Cute idea from D&G though. I’m sure at colleges with a better greek life, this marketing will be a big hit! And this is definitely a step up from D&G’s last advertisements, which may only be described as rape fantasy chic. Yeah, grossed me out too. Anyway, props to D&G for improving slightly here.