D&G Goes Greek
Sorority sisters of the US be warned - fashion house Dolce & Gabbana is targeting you in their newest marketing campaign. The window displays for their D&G line of clothing are grabbing the attention of greek lifers everywhere with the clever “Delta Gamma” play on their name.
I have to agree with Fashionista on her take on this one - I don’t personally know any sorority girls either who wear D&G, but then again sororities are a bit of a joke at my school. At all the sororities here, “high fashion” means sweatpants, uggs, and a hoodie with said sorority’s logo emblazoned on the front in a bright color.
Cute idea from D&G though. I’m sure at colleges with a better greek life, this marketing will be a big hit! And this is definitely a step up from D&G’s last advertisements, which may only be described as rape fantasy chic. Yeah, grossed me out too. Anyway, props to D&G for improving slightly here.
Source: Fashionista.com - D&G Says Be True To Your School
Filed Under: College Life, Fashion News / Tags: Designers, Fashion News, Spring 2007
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whats the meaning of greek?
Greek refers to the fraternity/sorority life at colleges. From wikipedia:
“With few exceptions (notably “Acacia”, “FarmHouse”, and “Triangle”), the names of North American fraternities and sororities consist of two or three Greek letters which are usually abbreviation of their motto in Greek. For this reason, fraternities and sororities are known collectively as the Greek System and its members as Greeks. “