D&G Goes Greek

2 Comments

DandG Delta Gamma AdsDolce & Gabbana is targeting sorority sisters in their newest marketing campaign. The window displays for their D&G line of clothing are grabbing the attention of greek lifers everywhere with the clever “Delta Gamma” play on their name.

I have to agree with Fashionista’s take on this one – I don’t personally know any sorority girls either who wear D&G, but then again sororities are a bit of a joke at my school. At all the sororities here, “high fashion” means sweatpants, uggs, and a hoodie with said sorority’s logo emblazoned on the front in a bright color.

Cute idea from D&G though. I’m sure at colleges with a better greek life, this marketing will be a big hit! And this is definitely a step up from D&G’s last advertisements, which may only be described as rape fantasy chic. Yeah, grossed me out too. Anyway, props to D&G for improving slightly here.

Source: Fashionista.com – D&G Says Be True To Your School

Posted on on March 20, 2007 / Filed Under: College Life, Fashion News / Tags: , ,

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2 Responses to “D&G Goes Greek”

  1. 1
    March 20th, 2007 at 12:41 pm

    whats the meaning of greek?

  2. 2
    March 20th, 2007 at 1:05 pm

    Greek refers to the fraternity/sorority life at colleges. From wikipedia:

    “With few exceptions (notably “Acacia”, “FarmHouse”, and “Triangle”), the names of North American fraternities and sororities consist of two or three Greek letters which are usually abbreviation of their motto in Greek. For this reason, fraternities and sororities are known collectively as the Greek System and its members as Greeks. “

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