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Sponsored: Suave Professionals Keratin Infusion 30 Day Smoothing Kit

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Suave 30 Day Smoothing Kit

Here at CF, we’re always on the lookout for products that make getting ready in the mornings faster and easier. This is especially important for those of us with frizzy, curly, unruly hair that requires straightening – who has time to blow dry and flat iron before an 8AM class?

That’s why we were psyched when Suave® introduced us to their new Keratin Infusion™ 30 Day Smoothing Kit, which promises to straighten and smooth your hair as well as a keratin treatment. The best part? Unlike expensive salon treatments, it’s totally budget-friendly.

Read on to learn more about the kit and find out whether it’s right for you.

About the 30 Day Smoothing Kit

Here’s a basic rundown of the product, according to Suave:

The Suave Professionals Keratin Infusion 30 Day Smoothing Kit is part of the NEW Suave Professionals Keratin Infusion line. Discover the transformational power of this brand new salon-inspired range of products formulated to transform hair into sleek, smooth perfection. Formulated with unique Keralock™ Technology, these breakthrough products smooth hair and make it easier to style. Suave Professionals Keratin Infusion is proven to work as well as top salon brands.

According to Suave, the Keratin Infusion™ 30 Day Smoothing Kit is designed to eliminate frizz for people with curly to wavy hair and leaves hair smoother, more manageable and easier to style for up to 30 days. Bye bye, flat iron!

Overall, this kit sounds perfect if you want smoother hair but don’t want to shell out hundreds at the salon: The kit is proven to smooth your style as well as a salon keratin treatment, AND, unlike many popular salon treatments, it’s 100% formaldehyde-free.

Learn More!

The kit is not suitable for all hair types, so it’s important to make sure it will work for yours before you try. Visit the Suave® website to take a quiz to find out if the 30 Day Smoothing Kit is right for you, and if it’s not, there are other products in the new system you can try! Don’t forget to check out the Suave Beauty Facebook page for more info and to join the Keratin Collective, where you can share your smooth transformation story and enter for a chance to win a trip for two to St. Bart’s.

Your thoughts?

Now that you’ve heard about the 30 Day Smoothing Kit, we want to know what you think! Have you tried this product? If so, what did you think? Are you considering giving it a shot? Leave a comment!

Disclosure: This post was sponsored by Suave. The opinions, as always, are our own. For more info, please see our Disclosure page.

Posted on on March 13, 2012 / Filed Under: Beauty & Hair / Tags:

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24 Responses to “Sponsored: Suave Professionals Keratin Infusion 30 Day Smoothing Kit”

  1. 1
    March 13th, 2012 at 12:30 pm

    I was interested in trying this product at first, but after reading the product reviews on Amazon, I will definitely NOT be trying this product. People are complaining about it ruining their hair and even breaking their hair off so bad they have bald spots. No thanks!

  2. 2
    March 13th, 2012 at 12:57 pm

    i got no problems with sponsored posts at ALL, and i love that you guys don’t hide it when they are. i just wish someone had done a test run on it? complete with before and after pictures. tbh, this looks like the same think as a 30 day liquid keratin that was on the market that oranged out and broke off hair like crazy, and i like my QOD (which i do at home), but i still wish i had a real review to go off of.

  3. 3
    March 13th, 2012 at 3:17 pm

    I was so excited when I saw an ad for this elsewhere on the internet, but then I actually researched it and read reviews and it looks horrible! It appears to be extremely damaging to hair and not worth it at all. Definitely look up reviews before buying this product! I certainly won’t be using it!

  4. 4
    March 13th, 2012 at 3:38 pm

    I have never dyed my hair or used any chemicals for my hair. I have a strawberry blonde color and wavy hair. I put this Keratin Infusion and I loved it! it actually was more like a deep conditioning than anything else, but my hair is very soft and it is so easy to flat iron, I am also using their Dry shampoo smells great and gives my hair volume and I can stretch my washes. I highly recommend it, but be sure to read all the instructions. I did it first on just a strand of hair and waited 24hrs to make sure it wouldn’t damage my hair or scalp. I followed the instructions step by step and seriously it looks great.

  5. 5
    March 13th, 2012 at 5:22 pm

    A friend of mine and I were going to try this, but after doing some reviews I found out that this product actually has led to some pretty severe (and negative) outcomes. You should check with your hair stylist before trying this.

  6. 6
    March 13th, 2012 at 6:52 pm

    i used this on my little sisters EXTREMELY curly hair, which i usually just straighten with an iron, and i can say i really did see a difference in her hair.
    it’s more shinier and looks soooo much healthier. it does smell bad when i was using the different products but i expected that. i really was surprised at the results because my sister’s hair is very curly and coarse and rarely has any visible differences in it when she tries different products.

  7. 7
    March 13th, 2012 at 7:53 pm

    I really don’t have a problem with sponsored articles, either, but I agree with shaina, I do with you’d done a trial yourself. The article just feels like an advertisement rather than an article. There are some opinions in there, but… not really all that many?

  8. 8
    March 13th, 2012 at 8:10 pm

    I agree with most other posts. I have been an avid serious every day reader of this blog for 3+ years now before all the layout changes, when Zephyr wrote all of the articles herself! Zephyr, I think advertisement-based articles are A-okay and I truly appreciate that you clarified that it was, I think that’s very important. I also agree though that they could do with a trial from the blog as a review, otherwise it really is just like a written commercial in some ways.

    Also when it comes to my personal opinion on the product being sponsored here, there’s a simple rule (with some exceptions) that I always go by. When a beauty brand offers a very cheap/affordable work-around for something like a hair treatment that normally costs 100-200 dollars, there is something inherently wrong. Quality, ingredients, processing, etc., in other words SOME part of that product, almost always must be different and not as good as the real thing. I especially see this when it comes to hair products and hair treatments. I have natural VERY fragile thin, but lots of it, light blond hair. Because of that I do a lot of research on even simple shampoos and conditioners and have used countless cheap and expensive products for cleaning and styling my hair. I NEVER ever trust something like this. It’s not worth the risk. Either pay the 100-200 dollars for the real thing with a professional or invest in a real ceramic straightener, take good care of the plates, and use a lot of heat protectant and oil in your hair.

    Of course there are always exceptiosn to the rule in beauty/hair where you can obviously find some great products for cheap or in the middle price range, but my hair is never worth that sort of risk. I’ve had split ends before, and let me tell anyone who has never experienced them. Unless you are willing to go pixie haircut for a while, plan on having to slowly get rid of them over a year+ depending on the length of your hair and the damage.

  9. 9
    March 13th, 2012 at 11:43 pm

    I was excited when I read about this, but then I followed the link to Amazon and read some terrifying reviews about it that immediately turned me off. I’m disappointed with CF’s decision to publish a sponsored article without having tried it themselves, especially something that’s as potentially damaging as the reviews say it is.

  10. 10
    March 14th, 2012 at 11:17 am

    Thanks so much for all the feedback, guys! I hadn’t heard about the mixed reviews, so those were news to me, but they just reinforce the fact that with any hair treatment, it’s SO important to do a patch test on an inconspicuous area to make sure the product will work with your hair!

    Also, good to know that you’d like to see us try the product out first – I will keep that feedback in mind for our next advertorial. This format is what the client brought to us, however for next time, I’ll suggest making it more of an opinion piece if appropriate.

    Thanks again for the feedback – it’s really helpful and we’ll definitely take it into account for future posts like this.

  11. 11
    March 14th, 2012 at 12:52 pm

    As someone in a salon, I wouldn’t try this on myself. This is something that should be only done in a salon. We have seen multiple people saying that they tried something like this and all it did was melt their hair. Just be careful if you do use it!!!! Some of the reviews are awful.

  12. 12
    April 5th, 2012 at 12:44 pm

    My mom tried this. It completely broke all of her hair off. Her hair is extremely brittle and hard. She followed the directions exactly and this happened. STAY AWAY!

  13. 13
    April 16th, 2012 at 10:21 am

    I used this product and my hair has lost half the freeze. I really like it.

  14. 14
    April 19th, 2012 at 7:51 am

    I do not understand how this product is still on the market. Just look at the Amazon reviews as a microcosm of customer reaction – out of 248 reviews, 163 are one or two star, and out of those, MANY mention serious damage resulting from the proper use of the product. The manufacturer comments and asks the reviewer to get in touch — the reviewer does but never hears back from Suave — I am seriously confused as to how this product continues to be sold. Clearly there is a significant problem somewhere.

  15. 15
    May 9th, 2012 at 6:50 pm

    i personally used this product on april 27th to find that when i was combing my hair after step one clumps of hair started falling out as well as with step 2. DO NOT PURCHASE THIS PRODUCT BEWARE this product left my hair like a fried fuzz ball no masks or leave in treatments are working i cry everyday knowing my hair is completely ruined plus the burning of the scalp devasted to the max

  16. 16
    May 11th, 2012 at 12:55 pm

    I love what this did to my hair, but I only used 1/4 of step 2.I had extremely frizzy hair.Now I have gorgeous straight shiny hair.After using it I had minimal dry ends which I trimmed myself. I guess the tick is to use 1/4 of the step 2.Step 2 has hydrogen Peroxide in it. This is probably the drying ingredient.I plan to use 1/4 again in a few weeks. Good luck girls! Best my hair looked in years.i feel like a model now!

  17. 17
    May 18th, 2012 at 12:19 am

    I used this product 5 days ago and my hair is completely ruined. My hair is falling out and breaking off and I’ve tried everything to repair it. Deep conditioners, conditioning protein, conditioning masks, but nothing is helping. Do not try this product. I had used salon keratin product in the past and they were fabulous. I thought this was the same thing but NO, it will destroy your hair.

  18. 18
    May 20th, 2012 at 10:22 pm

    I am so glad that I read this. It is bad enough that my hair is really frizzy but I don’t want to have it to go from bad to worse and possibly beyond repair. Thank you. I just took the quiz and it is recommended that I do not use the product. Wow, I was just going to use it. Thank you.

  19. 19
    May 26th, 2012 at 7:21 pm

    I was waiting for my decolored hair to grow out in order to buy this! I’m glad I re-read this reviews. I guess I’ll keep looking for some sort of hair straightener

  20. 20
    July 8th, 2012 at 9:41 pm

    I had beautiful naturally curly hair that was down to my waist. I thought I would try to use the 30 day treatment to give me a change of style for a while. That was 7 months ago and my hair still looks horrible! From the time I applied the product my hair has been frizzy, brittle, dry, flat, unmanageable, breaking off, and falling out!

  21. 21
    August 2nd, 2012 at 11:22 am

    Christiansen Davis Bullock, LLP is a Dallas law firm currently investigating alleged false, deceptive, and misleading claims made by Unilever in connection with the company’s marketing of purported “Formaldehyde Free” Suave Professionals Keratin Infusion 30 Day Smoothing Kit. We believe Unilever may have failed to inform consumers that the Product contains chemicals that are mainly synthesized from formaldehyde or formaldehyde releasers. Formaldehyde has been classified as a known human carcinogen (cancer-causing substance) by the International Agency for Research on Cancer and as a probable human carcinogen by the US Environmental Protection Agency. We also believe Unilever may have failed to warn consumers that use of the product could lead to hair loss or extreme damage to hair.
    If you have purchased any of the Products and/or are unsatisfied with the advertised results, we would like to visit with you as part of our investigation. Please contact to let us know by visiting our website.

  22. 22
    August 9th, 2012 at 10:21 pm

    I have frizzy hair, I tried it, and it was the very first time Ive done something to my hair.
    I followed instructions and got excellent results, it doesnt work on every hair, so it is expected to not work on everybody, but with my type of hair, it did what i needed it to do, take away the frizz.

  23. 23
    August 17th, 2012 at 11:57 am

    Christiansen Davis Bullock, LLP is a Dallas law firm currently investigating alleged false, deceptive, and misleading claims made by Unilever in connection with the company’s marketing of purported “Formaldehyde Free” Suave Professionals Keratin Infusion 30 Day Smoothing Kit. We believe Unilever may have failed to inform consumers that the Product contains chemicals that are mainly synthesized from formaldehyde or formaldehyde releasers. Formaldehyde has been classified as a known human carcinogen (cancer-causing substance) by the International Agency for Research on Cancer and as a probable human carcinogen by the U.S. Environmental Protection Agency. We also believe Unilever may have failed to warn consumers that use of the product could lead to hair loss or extreme damage to hair.
    If you have purchased any of the Products and/or are unsatisfied with the advertised results, we would like to visit with you as part of our investigation. Please contact to let us know by visiting our website at http://cdbfirm.com/class-action-suave-professionals-keratin-infusion-30-day-smoothing-kit/.

  24. 24
    September 19th, 2012 at 7:37 pm

    This stuff is horrible. It didnt straighten and hair keeps coming out daily. I wish i would nvr tried it. Expected more from Suave. My hair is now in terrible condition.

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